Author Topic: Has rap music hit a wall?  (Read 1672 times)

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Has rap music hit a wall?
« on: March 05, 2007, 12:39:52 PM »
This was posted on CNN today:

Quote
NEW YORK (AP) -- Maybe it was the umpteenth coke-dealing anthem or soft-porn music video. Perhaps it was the preening antics that some call reminiscent of Stepin Fetchit.

The turning point is hard to pinpoint. But after 30 years of growing popularity, rap music is now struggling with an alarming sales decline and growing criticism from within about the culture's negative effect on society.

Rap insider Chuck Creekmur, who runs the leading Web site Allhiphop.com, says he got a message from a friend recently "asking me to hook her up with some Red Hot Chili Peppers because she said she's through with rap. A lot of people are sick of rap ... the negativity is just over the top now."

The rapper Nas, considered one of the greats, challenged the condition of the art form when he titled his latest album "Hip-Hop is Dead." It's at least ailing, according to recent statistics: Though music sales are down overall, rap sales slid a whopping 21 percent from 2005 to 2006, and for the first time in 12 years no rap album was among the top 10 sellers of the year.

A recent study by the Black Youth Project showed a majority of youth think rap has too many violent images. In a poll of black Americans by The Associated Press and AOL-Black Voices last year, 50 percent of respondents said hip-hop was a negative force in American society.

Nicole Duncan-Smith grew up on rap, worked in the rap industry for years and is married to a hip-hop producer. She still listens to rap, but says it no longer speaks to or for her. She wrote the children's book "I Am Hip-Hop" partly to create something positive about rap for young children, including her 4-year-old daughter.

"I'm not removed from it, but I can't really tell the difference between Young Jeezy and Yung Joc. It's the same dumb stuff to me," says Duncan-Smith, 33. "I can't listen to that nonsense ... I can't listen to another black man talk about you don't come to the 'hood anymore and ghetto revivals ... I'm from the 'hood. How can you tell me you want to revive it? How about you want to change it? Rejuvenate it?"

Hip-hop also seems to be increasingly blamed for a variety of social ills. Studies have attempted to link it to everything from teen drug use to increased sexual activity among young girls.

Even the mayhem that broke out in Las Vegas during last week's NBA All-Star Game was blamed on hip-hoppers. "(NBA Commissioner) David Stern seriously needs to consider moving the event out of the country for the next couple of years in hopes that young, hip-hop hoodlums would find another event to terrorize," columnist Jason Whitlock, who is black, wrote on AOL.

While rap has been in essence pop music for years, and most rap consumers are white, some worry that the black community is suffering from hip-hop -- from the way America perceives blacks to the attitudes and images being adopted by black youth.

'Look at the music that gets us popular'
But the rapper David Banner derides the growing criticism as blacks joining America's attack on young black men who are only reflecting the crushing problems within their communities. Besides, he says, that's the kind of music America wants to hear.

"Look at the music that gets us popular -- 'Like a Pimp,' " says Banner, naming his hit.

"What makes it so difficult is to know that we need to be doing other things. But the truth is at least us talking about what we're talking about, we can bring certain things to the light," he says. "They want (black artists) to shuck and jive, but they don't want us to tell the real story because they're connected to it."

Criticism of hip-hop is certainly nothing new -- it's as much a part of the culture as the beats and rhymes. Among the early accusations were that rap wasn't true music, its lyrics were too raw, its street message too polarizing. But they rarely came from the youthful audience itself, which was enraptured with genre that defined them as none other could.

"As people within the hip-hop generation get older, I think the criticism is increasing," says author Bakari Kitwana, who is currently part of a lecture tour titled "Does Hip-Hop Hate Women?"

"There was a more of a tendency when we were younger to be more defensive of it," he adds.

During her '90s crusade against rap's habit of degrading women, the late black activist C. Dolores Tucker certainly had few allies within the hip-hop community, or even among young black women. Backed by folks like conservative Republican William Bennett, Tucker was vilified within rap circles.

In retrospect, "many of us weren't listening," says Tracy Denean Sharpley-Whiting, a professor at Vanderbilt University and author of the new book "Pimps Up, Ho's Down: Hip-Hop's Hold On Young Black Women."

"She was onto something, but most of us said, 'They're not calling me a bitch, they're not talking about me, they're talking about THOSE women.' But then it became clear that, you know what? Those women can be any women."

One rap fan, Bryan Hunt, made the searing documentary "Hip-Hop: Beyond Beats and Rhymes," which debuted on PBS this month. Hunt addresses the biggest criticisms of rap, from its treatment of women to the glorification of the gangsta lifestyle that has become the default posture for many of today's most popular rappers.

"I love hip-hop," Hunt, 36, says in the documentary. "I sometimes feel bad for criticizing hip-hop, but I want to get us men to take a look at ourselves."

Even dances that may seem innocuous are not above the fray. Last summer, as the "Chicken Noodle Soup" song and accompanying dance became a sensation, Baltimore Sun pop critic Rashod D. Ollison mused that the dance -- demonstrated in the video by young people stomping wildly from side to side -- was part of the growing minstrelization of rap music.

"The music, dances and images in the video are clearly reminiscent of the era when pop culture reduced blacks to caricatures: lazy 'coons,' grinning 'pickaninnies,' sexually super-charged 'bucks,' " he wrote.

And then there's the criminal aspect that has long been a part of rap. In the '70s, groups may have rapped about drug dealing and street violence, but rap stars weren't the embodiment of criminals themselves. Today, the most popular and successful rappers boast about who has murdered more foes and rhyme about dealing drugs as breezily as other artists sing about love.

Creekmur says music labels have overfed the public on gangsta rap, obscuring artists who represent more positive and varied aspects of black life, like Talib Kweli, Common and Lupe Fiasco.

"It boils down to a complete lack of balance, and whenever there's a complete lack of balance people are going to reject it, whether it's positive or negative," Creekmur says.

Yet Banner says there's a reason why acts like KRS-One and Public Enemy don't sell anymore. He recalled that even his own fans rebuffed positive songs he made -- like "Cadillac on 22s," about staying away from street life -- in favor of songs like "Like a Pimp."

"The American public had an opportunity to pick what they wanted from David Banner," he says. "I wish America would just be honest. America is sick. ... America loves violence and sex."

http://www.cnn.com/2007/SHOWBIZ/Music/03/05/music.rapbacklash.ap/index.html
 

QuietTruth

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Re: Has rap music hit a wall?
« Reply #1 on: March 05, 2007, 12:48:53 PM »
Quote
" ..the negativity is just over the top now."

Is people startin' to get it?? Wowww.
 

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Re: Has rap music hit a wall?
« Reply #2 on: March 05, 2007, 12:53:38 PM »
yeah its called "crunk" "bling bling" "iced out grills" "candy paint" BULLSHIT RADIO CLUB USIC!

fuckin sucks

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Re: Has rap music hit a wall?
« Reply #3 on: March 05, 2007, 01:16:22 PM »
I think people just don't know what's bubbling underground.. they only hear mainstream which all mainstream isn't that bad but alot of it portrays what that article is talking about.  I blame it on Record Execs that have been trying to push that style of music instead of some of the dope underground rappers that deserve to shine...

I hate to say it but America needs the Great White Hope to get back to some dope rapping and get the fans buzzing again.   We also need a Up in Smoke 2 Tour!!!
 

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Re: Has rap music hit a wall?
« Reply #4 on: March 05, 2007, 04:14:15 PM »
Quote
" ..the negativity is just over the top now."

Is people startin' to get it?? Wowww.

That is true.  Hip-hop is definitely WAY more negative than it used to be.  That's my biggest problem with it.

10-15 years ago, it was pretty easy to dismiss rap critics like C. Delores Tucker as a bunch of stupid old folks who were just caught up in a generational gap...the old "parents just don't understand" adage.  But nowadays, let's face it - a lot of the most vehement criticism of hip-hop is coming from hip-hop fans and even rappers themselves.  Nas' "Hip-Hop Is Dead" is just the icing on the cake...it says a lot about a genre when its own fans and practioners are getting upset with it.

yeah its called "crunk" "bling bling" "iced out grills" "candy paint" BULLSHIT RADIO CLUB USIC!

fuckin sucks

Another suburban dumbass trying to pretend he knows what's up.  I haven't heard anyone say "bling bling" in a popular rap song in about 5 years now...have you?  Some of the most popular rappers on the radio right now are the "trap stars" like T.I. and Young Jeezy who brag about how coke they push and how "gutta" they are...which is exactly the opposite of the blinged-out shit.

Being "club" or "radio"-oriented isn't the problem.  Some of the best hip-hop (and the first hip-hop) ever made was radio/club-oriented and even materialistic...are you gonna tell me Run-DMC was bullshit cause they made a song called "My Adidas"?  The problem is how negative and repetitive hip-hop has become.  There's no room to be creative and have fun anymore, and that IS a result of the white devils sitting on the top pulling the strings.
« Last Edit: March 05, 2007, 04:21:14 PM by Guerilla_From_Tha_Mist »
 

QuietTruth

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Re: Has rap music hit a wall?
« Reply #5 on: March 05, 2007, 04:59:52 PM »
There's so much to agrue about this topic that we just let it be alone becuz it's gettin' nowhere. :-\

Like the article is sayin', stop buyin', and I don't mean..instead download it, I mean stop buyin' and supportin' what's coming out, they'll get it sooner or later. Let the sales fall.
 

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Re: Has rap music hit a wall?
« Reply #6 on: March 05, 2007, 05:12:30 PM »
I mean stop buyin' and supportin' what's coming out, they'll get it sooner or later. Let the sales fall.

That's a point I can agree with.  If hip-hop sales are falling (and I think we can all agree, statistics aside, that that's the case judging by how few rappers went Platinum last year), then it does mean the end of the record industry fucking up the genre for commercial gain.

On the other hand, I gotta sympathize with some of these cats who stand to lose from it cause they are just trying to make a living for themselves and support the fam, just like everyone else in the world.  The fat fuck old white men at the top who get rich exploiting them aren't as sympathetic (and should be put to death when my revolution starts).
 

jeromechickenbone

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Re: Has rap music hit a wall?
« Reply #7 on: March 05, 2007, 05:23:38 PM »
I just think it's more of lacking balance and creativity.  If those 2 things were respected I don't think there would be near the problems.  Mainstream media and labels seem to be only interested in telling one side of the story.

But as I've been saying, I'm hoping sales continue to plummet.  I'm ready for the downfall of the remaining labels and a whole new approach to how the game is approached.  I hope everybody goes indie, and the artists are able to think for themselves and do the music that THEY want, not what an exec thinks should be pushed.
 

LyRiCaL_G

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Re: Has rap music hit a wall?
« Reply #8 on: March 05, 2007, 05:33:29 PM »
^^^^TRUTH!!!

i am sick to death of reasons such as the south is only to blame and so on!

what the game needs is balancings man! more man managment cuz lets be real, niggas in hiphop like rockstars, they got egos and aint easy to manage....and who wants to be a niggaz manager to be real with ya? you gon end up gettin shot in ass if you one of the lucky ones!

shiiiiiit.....BALANCING is the key word....people think the south is killing hiphop....and shit some of the shit they dropping is garbage, but what people do not realise is that they actually holdiin hiphop to a certain extent too...they aint tryna be something they aint, they aint tryna cheat niggaz out they money, u know u getting good party music if u gon go to a regular south cat, they holding each other down and they selling records...shiiit! it is on the east and west that nigga be alienated! niggas on the west still livin in they own world apart from a few niggaz, they need to get with the times....both producers and rappers....eastcoast niggas need to stop tryna get on some south tip and expect luv from the west....do what you best at....get some eastcoast flavour, get a muthafuckin story and rap nigga! drop something different for a first single.....

execs and labels also need to stop catergorizing all hiphop niggaz the same....u need to be able to reach your audience....how u gone expect a 40yr old rakim to get young cats to cop his cd with a hiphop club jam....ra cannot do that today....but he could get them with some real baning lyrical shit....damn even if they dont get it, niggaz will be like, yeah that a celever cat, imma cop it....word of mouf, street rep, do not underestimate!

u know i was babbling some random bullshit there but i got so much to say, i could type for dayz on this matter if a nigga was on steriods, but hell naww...imma split

peace
 

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Re: Has rap music hit a wall?
« Reply #9 on: March 05, 2007, 05:36:57 PM »
But as I've been saying, I'm hoping sales continue to plummet.  I'm ready for the downfall of the remaining labels and a whole new approach to how the game is approached.  I hope everybody goes indie, and the artists are able to think for themselves and do the music that THEY want, not what an exec thinks should be pushed.

Not only is that an unrealistic goal, but I don't see why you'd want it, either.  You can hate it all you want, but rappers got a right to wanna get paid, not just to do shit for the love of the music or whatever.  Who the fuck DOESN'T want to be rich and successful?  Besides, even if the industry isn't geared towards creativity in its decision-making processes, artists DO gain more latitude to be creative on their albums when they've acquired a good selling average over the years.  Nas just put out one of his best and most creative albums on Def Jam, after all.

I just don't want labels to make hip-hop into a complete industry unto itself.  There was a time when rappers could cross over and still show skill and creativity and make great music while still getting the paper, and that's how it should be.  Of course, I'm not naive enough to think that's ever gonna change either.  I think what's gonna happen is that hip-hop is simply gonna keep selling less and less over the next few years until the industry (and the mainstream) lose interest in it and start trimming their rosters, and only the most commercially reliable rappers (i.e. Snoop, Eminem, Jay, Luda, Nas, maybe even 50) will be left standing.  Like hip-hop becoming the commodity it was (and still is) for most of the decade, that will be a good and a bad thing.
 

Efrain

Re: Has rap music hit a wall?
« Reply #10 on: March 05, 2007, 05:37:56 PM »
Yeah, when it becomes impossible for record labels to realistically make money of generic rap acts who love gigantic rims, big bootie bitches and large bank accounts those acts will stop getting signed. When that happends upcoming rappers will recognize what sells and what doesn't and change their style. It's pathetic when over 80% of an entire genre is considered completely devoid of creativity, positivity or any real socially redeeming qualities.

And LMAO at David banners "positive" records about "Cadillac's on 22's" ... these guys are so fucking clueless.
 

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Re: Has rap music hit a wall?
« Reply #11 on: March 05, 2007, 05:56:58 PM »
And LMAO at David banners "positive" records about "Cadillac's on 22's" ... these guys are so fucking clueless.

You ever heard that song?  Here are the lyrics:

http://www.ohhla.com/anonymous/d_banner/miss/cadion22.ban.txt
 

Efrain

Re: Has rap music hit a wall?
« Reply #12 on: March 05, 2007, 07:54:31 PM »
And LMAO at David banners "positive" records about "Cadillac's on 22's" ... these guys are so fucking clueless.

You ever heard that song?  Here are the lyrics:

http://www.ohhla.com/anonymous/d_banner/miss/cadion22.ban.txt


Ha, actually the lyrics I read must have been from a different song. Lol, I was reading them like "what the fuck this is horrible" but this is actually appropriate. My mistake, thanks for pointing that out!  8)
 

jeromechickenbone

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Re: Has rap music hit a wall?
« Reply #13 on: March 05, 2007, 07:59:22 PM »
But as I've been saying, I'm hoping sales continue to plummet.  I'm ready for the downfall of the remaining labels and a whole new approach to how the game is approached.  I hope everybody goes indie, and the artists are able to think for themselves and do the music that THEY want, not what an exec thinks should be pushed.

Not only is that an unrealistic goal, but I don't see why you'd want it, either.  You can hate it all you want, but rappers got a right to wanna get paid, not just to do shit for the love of the music or whatever.  Who the fuck DOESN'T want to be rich and successful?  Besides, even if the industry isn't geared towards creativity in its decision-making processes, artists DO gain more latitude to be creative on their albums when they've acquired a good selling average over the years.  Nas just put out one of his best and most creative albums on Def Jam, after all.

I just don't want labels to make hip-hop into a complete industry unto itself.  There was a time when rappers could cross over and still show skill and creativity and make great music while still getting the paper, and that's how it should be.  Of course, I'm not naive enough to think that's ever gonna change either.  I think what's gonna happen is that hip-hop is simply gonna keep selling less and less over the next few years until the industry (and the mainstream) lose interest in it and start trimming their rosters, and only the most commercially reliable rappers (i.e. Snoop, Eminem, Jay, Luda, Nas, maybe even 50) will be left standing.  Like hip-hop becoming the commodity it was (and still is) for most of the decade, that will be a good and a bad thing.

Your 1st paragraph was completely unrelated to anything in my post.  You must be lonely tonight and want some attention huh?

LOL, when did I say artists don't have a right to get paid?  Don't make baseless statements.  I've said a million times I'll never knock another mans hustle to get money.  When did I say they shouldn't want to be rich and successful?  Coolio mighta said if hip hop didn't pay, he'd rap for free but we all know he's lyin.  More power to any hustler pimpin the game and getting stupid rich.  Shit I do it everyday (except for the getting stupid rich part but I'm workin on it).

If you re-read my post, you'll see that I stated there needs to be a whole new mentality when it comes to selling albums on a massive scale.  The strategic plan is fatally flawed because the people in charge don't really understand what they're doing.  They're applying blanket business principals that in their mind should equal success.  But the thing that makes music universally appealling and transcendant of time / age / place is intangible.  It can only be done by those that have the gift for it, not for who has the best marketing plan.  And that's why the industry is by and large a joke and why it's failing.  The wrong people are in positions of power. 

But you wanna keep talking the business side?  I'll tell you the ills of the industry in business terms.  The record business was MUCH healthier when there was multiple labels.  It's SOOOOOO much on an oligopolistic tip and it's fucking itself. 

Bling Bling was brought up earlier.  Bling Bling did NOT kill hip hop.  Everybody and their fucking dog that copied that style to the T for sheer exploitation DID.  Now am I mad at those dudes for seeing that exploitation and pimpin it? Not at all.  But don't repeatedly shove that shit down my throat and tell me its dinner cuz it's not.  And anybody that doesn't realize that they are being played by that exploitation?  Thats on them - I PITY THE FOOL.  But the majority of mainstream is only catering to the dummy.  Dummies deserve music as much as me, don't get me twisted.  But there has to be a balance, and that is what is really missing. 

As far as my idealogical industry, it's not unrealistic at all.  Do you have any idea how many labels have either folded or been acquired by conglomerates in the last few years?  There's basically 4 majors left.  That's it, lol.  Labels are dying out and getting extremely desperate.  Do I think it's gonna be some like Mad Max shit with a scorched earth and the only people left standing are indie artists? No.  But it's shaken considerably and there are already positives coming out of it.  Take Koch Records - they're one of my favorite labels, but only because they're not a traditional label.  They do what, distribution, some promo and shit like that, but they don't control the type of music their acts put out.  They're on a much smaller scale.  Labels like that are much healthier for the game. 

And your point about Nas gaining more latitude since joining Def Jam is moot.  Nas been having artistic freedom for years.  If anything he sacrificed some going to Def Jam - you think it's a coincidence that Scott Storch and Will.I.Am are on there?  What about Snoop, Game, Jigga, Marsha from Floetry, Chrisette Michelle, etc.  Nas DEF made some concessions.
 

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Re: Has rap music hit a wall?
« Reply #14 on: March 05, 2007, 11:58:25 PM »
i dunno about yall homies but the older im getting the less rap i listen.Im pretty much almost done with rap its just to much bs that goes on with it and alot these new artist seem to sound alike rapping about their baller/pimp/grillz/Bitches/Money/Mafia.....oh forget it fucking Nas was wrong he should have named his album hip hop is dying.