Russell Simmons Ready To Release New Book "Do You" April 24

[Damien J.]

William Shinker, President and Publisher of Gotham Books (Penguin Group, USA), announced today that his imprint will publish a book by The Godfather of Hip Hop, Russell Simmons, written with Chris Morrow. The book, titled DO YOU! 12 Laws to Access the Power in You to Achieve Happiness and Success, will be published on April 24, 2007. World volume rights were acquired from Jillian Manus, of Manus Literary Agency. The book has been edited by Gotham Executive Editor Lauren Marino.

"Russell Simmons has had an incredible career that has made him a role model for everyone. He is still making giant strides in the world." said William Shinker in making the announcement. "He has achieved the new American Dream and his book shows how anyone who really wants to achieve can do so, no matter what their background. I look forward to working with him and his team to make this the self-help book everyone from the streets to Wall Street must read." To promote the book, Simmons will be doing 16 major events as well as national and local media out of the following markets: New York, Chicago, Philadelphia, Washington DC, Atlanta, Birmingham, Durham, Los Angeles, Oakland, Seattle, Miami, Houston and St. Louis.

Named one of "America´s 25 Most Fascinating Entrepreneurs," by Inc Magazine and often featured on the covers of major magazines from Business Week and Fast Company to Rolling Stone and Spin, Simmons will share his maverick strategies and personal sources of empowerment in DO YOU!. These are the laws that helped Simmons build Rush Communications, a half-billion dollar music and fashion empire that arose from his Hip Hop record label Def Jam and launched a cultural revolution in the process.

Explains Russell Simmons, "I really do believe that we all possess happiness and success in our hearts, and we know these laws instinctively. Yet often so many layers of negativity build up around us that we have a hard time remembering what we are capable of. These laws are shortcuts designed to help you peel back those layers so that you can return to your higher self. We all know there is tremendous power inside us; this book is simply a tool to help you remember how to access it."

The book¹s title takes its name from one of the twelve proven rules that ensure financial growth, political empowerment, physical well being and most importantly spiritual contentment. These laws have fueled Simmons´ unprecedented success in life, and their universality insures that they can be applied to the pursuit of success in any culture or industry. DO YOU! explains how to achieve your goals without compromising your true self.