Author Topic: New G-Unit interview from allhiphop.com  (Read 215 times)

Meho

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New G-Unit interview from allhiphop.com
« on: November 12, 2007, 12:00:45 PM »
By Steve Raze
50 Cent and his compadres Young Buck, Tony Yayo and Lloyd Banks take aim at securing their spots in the rap pantheon.


G-Unit is a magnet for attention. When you boast worldwide sales of around 30 million albums sold collectively, the spotlight will inevitable surround you and your crew.  With all the attention on every move thatís made, rumors, beefs, friction and internal turmoil make Hip-Hop headlines and without a proper foundation, any one of those distractions can split a group apart.

However, G-Unitís resolve has been proven and so far stood the test of time. In the midst of preparing for a world tour, getting any kind of time with the Gorilla Unit groups is a major challenge. However, with the groupís sophomore album, Shoot To Kill, set to drop December 18th, AllHipHop.com candidly spoke to 50 Cent, Tony Yayo, Lloyd Banks and Young Buck to discuss the past and what lies ahead for the future.
                                 
     
AllHipHop.com: Lets talk about the G-Unit album. Are there any other artists making appearances on the album?

Tony Yayo: I donít know. Right now, we just working. Me, Banks and Buck is just working right now. And as far as production-wise, we got Timbaland, we got Swizz Beatz, we got a lot of new producersÖ a lot of people who have sent us stuff like Ron Browz . Thatís for sure, right now. We got two records, which are my favorite, from Swizz Beatz and Timbaland.

AllHipHop.com: The G-Unit album, why did you do it? Whatís the difference between the first one and this one?

Young Buck: I think as artists weíve all matured. Weíve all individually had the chance since the first G-Unit album, getting out here with platinum success and establishing ourselves as artists. Itís just financially everyone is in a better position from where we started. Mentally everyone is in a bigger position. Weíve never stopped working. The work ethic shows as far as the music. The music has definitely gotten better in the sense of being people who never stop working which was instilled through us on day one through 50. You know the whole part of ďAlright ni**a you may have a hit but you need another oneĒ. And weíve followed that method as far as, from the beginning up until now, itís just a second time coming. The streets really been waiting. They love us period. Whether weíre individually out doing our thing, you got a Lloyd Banks album or a 50 Cent album or a Young Buck album, our loyal fans theyíre there, even the ones we make fans, they love us period individually. But I think overall all the fans love to see us together period. Because [there have] been times where I may do a show and50 come through and Banks and Yayo come through and the sh*t is crazy understand? Or just period it can be just anytime where we just together and you can just feel the energy. Itís time. 50 thinks itís time. You should think itís time my ni**a. Itís been a while.

50 Cent: I felt good about the project. I felt like that this record so far is coming together. Itís not a difficult project because you have four writers, instead of one. So creating, having to write production ideas, picking the right beats, and concepts for songsólike for the first portion of the record we were in the studio recording and they thought that they were pretty much done with the record cause I was like, ďYo, letís get this done this weekĒ. We ran through 18 records. But what I was doing at that point was I was allowing them to make the same effort that they would make for mixtape material, for the album. So weíll put portions of that material that were made during that time span on the actual street. Itís not going to do anything but build momentum. Cause itís the same grain of quality that youíll get from the actual album on the G-Unit mixtape, that will come out ahead of it. I think they all got some thing to prove.

Young Buck: Yeah, honestly, you know since we actually dropped the first G-Unit album, its been a lot of other artists been actually able to come into the game and do their thing. And that right there builds enough hunger in us individually, to see other artists to succeed and do their thing. We are competitors and we strive to be number one. We wonít settle for anything other than being number one. Itís just the energy of whatís been put out there is just like another fuel to our fire. You know itís a lot of good sh*t, but thereís more bullsh*t out there. That makes us feel like, Hold on man lets get this back to where it needs to be.  50 Cent: You know I think itís clear, that even the public understand, that there is no direct comparison to any group or crew prior to G-Unit, like who would you point out that had an entire crew, if you pointed out.  AllHipHop.com: Wu-Tang maybe?  50 Cent: Wu-Tang is probably the only that you can say that established having each one of their artists recognized. But they canít say that each one of their artists went platinum individually. You see what Iím saying? And have success when they actually come together to create the project at the same time. Itís a tough task for you to actually accomplish that. Like you got St. Lunatics when thereís members in the group that you wonít actually know their name. You feel what Iím saying? And the same for D12. They had that issue. Thatís why they did ďMy Band.Ē Eminem created that actual song because it would be people having those issues not paying enough attention to the group. So I was conscious of those situations initially. That is why after completing Get Rich or Die Tryiní, I went straight to Beg For Mercy instead of my follow up, The Massacre. Of course Interscope wanted another solo album, and I said, ďNaw, I want to do this and then we went into The Hunger For More and Straight Outta Cashville to release those records.   




AllHipHop.com: I want to talk about the missing link with Yayo not being in the first album, how was it different this time with Yayo now much more involved?

Tony Yayo: Iím excited because I was locked up for the first one, so I still feel like a new artist. I feel like when it comes to G-Unit, we donít get the props we so-called deserve.  But it really doesnít matter to me. You know what Iím saying? I pull up to Banks crib he got two Escalades and all kinds of cars in his driveway and I remember us not  having none of that. Like 50 said, ďWe never bring home any trophies, we just bring home the checks.Ē So, you know, Iím happy.  Me, Banks, we onboard right now, and 50 and Buck onboard and we go to the studio, and like Banks make me go hard. We just been in the studio for like two or three days. Maybe did like 18 records.  So, itís like when me and him is in the studio, thatís what make me go hard. Not no management, not no A&R, nuffiní there. Thereís nobody there, just us in the studio. Fif is running around doing his CEO thing. Me and Banks go down there, roll up, and we go hard like we donít got money. Thatís how we go hard. 

Young Buck: I know during the time, a lot of fans, alot people in general was thinking, Buck was a fill-in for Yayo. A lot of people wasnít aware that I had a relationship established with Yayo before his incarceration came about. So I felt the loss a little bit more than the average person will feel being that that he was my homeboy before I actually was on a record.  You know honestly, [laughs] when I first met Yayo, when I first met 50 Cent and Lloyd banks on some real talk, I mean they were chasing music but it was really like in a different way. You know homeboy moves real militant. So honestly Iím not even going bite my tongue, when I met Yayo, Yayo had a tenth of crack in his pocket my dude. Just to be real with it. You understand? So to actually watch from where Yayo come from and to watch to be taken in incarceration, it was hard. You know what Iím saying? Itís definitely a good feeling to have Yayo around. Yayo delivers energy that I couldnít deliver, that Banks or 50 couldnít deliver. You know we all have our own distinctive good points. Thereís certain things that Yayo can do that I canít do and vice versa through the crew. Yayo has that energy that is definitely needed amongst G-Unit and outside of that he keeps that brotherly love. He keeps a lot of the family part of the situation together too. It just feels good to have us all back as one and to be able to work together.  Although Yayo wasnít there, financially (laughs) Yayo wasnít missed. Because 50 is a real ni**a. He was like one of those ni**as, where in the beginning when Yayoís incarceration came about he was like, You know weíre gonna walk out and like do everything we got to do and give Yayo his cut as if he was still here. Sh*t when Yayo came home he was richer than like youíre average platinum artist, my ni**a, just to be f*cking real.  Itís just about enjoying it.  The minute where any of us stop enjoying this sh*t then weíll find other things to do. But were loving this sh*t man and the unit ainít going nowhere period. And itís just about getting in this. In the studio, delivering another one of these f*cking multi-platinum albums we putting together now.  It feels good to have Yayo home my ni**a and heís smoking again so you know I love it.

50 Cent: I just think the project itself is going to be something that they can look forward to. There hasnít been an album thatís come out that actually captures aggression or street content that was good, the full body of work. Or we can look forward to what Jay is going to do with American Gangster, but outside of that. Even on that project, those singles arenít making me say ďI canít wait to hear it.Ē I want to see what he actually did with the rest of the record. Because Iím sure heís gonna have something on there that excites me.   





AllHipHop.com: I wouldnít take that as an aggressive stance even though the title is pretty aggressive. I think that of it as the Jay-Z album, you know?

50 Cent: Yeah but when you say ďAmerican GangsterĒ, heís saying heís influenced by the actual film and you know that will be aggressive content. Thatís what Iím hearing. So that will make me look forward to hearing what he actually got from the film that inspired him to write those songs and to see what direction he will go in. Because thatís saying that itís not his actual mentally, itís saying that itís creatively what he wants to put together right now. That gotta make you say I want to see what he came up with cause I know the possibility are when we start using our imagination thereís no limit. So I gotta see exactly what that record is. Like for the person that is out there that is feeling like ďI heard ĎBlue Magicí and the second record and I ainít really feeling thatĒ or whatever, cause Iím hearing that, for them what Iíve been saying to them is you gotta hear the actual record. You gotta buy the record and hear the actual album and see what you think. Cause it will have something in those pockets that will get you through this time period where thereís nothing. You got a lot of artists out there that ainít capable of delivery anything outside of whatever single they get that connects. This is why we are in a ringtone era, where that one song pops and we absolutely have to figure out a remix. The only remix I did of any record I put out was to launch Beg for Mercy, I did a ďP.I.M.P RemixĒ with Snoop. That was the only remix I did in my entire career prior to ďI Get MoneyĒ. A lot of the things I hear from people when Iím just passing, like I have homies that stay in the barber shop so they hear what people think. And the audience is real fickle. Thereís absolutely no loyalty in what we do. I donít know what to expect performance wise from this actual record as far as American Gangster, but Iím looking for it. Because Iím looking for it creatively to see where he went.   

Young Buck: Iím gonna do whatever I got to do as far as with this album. Because I know a lot of lives on this album: me, Banks, Yayo. We all know for us, we take every project that weíve ever done, any material that we ever been on, we take it and treat as if it was our last one. We make sure that itís right. This is a chance for us, to actually give [fans], as a group collectively, to give them the opinions of what itís been. What shocks me is that the 18 records that weíve recorded is possible records that wonít be used and they are f*cking ridiculously crazy.  You know the level that we got to go to. All I can do is tell you to expect the unexpected.

50 Cent: What surprised me is that, there was a point where I was hearing people say that G-Unit was over. For a short period of time they kind of felt the 50 Cent backlash. They so closely associated with me thereís a point where they decided to go against you just for you winning so often. Iíve been a consistent winner for the last four years, it feels like ten. Weíve only been on since 2003.

Young Buck: 50 you made f***ing [with] more money I think outside of the music game than Interscope generated as a label the whole entire year. So honestly thatís one of the realest things Iíve ever hear you say is like we all what they always grown to love, but the fact weíve won so much so quick, I think its almost not the fans, but the ones who sit behind the table that feel like letís give someone else a shot.  But the fans...They gonna get G-Unit. ďWeíre tired of this water downed sh*t thatís going down. We need the UnitĒ. And weíre hear to deliver.

50 Cent: I say a lot changed with one record.   

Buck: Straight up and down. If you go outside of the music, speaking from being a true homeboy of 50 Cent, trying to count 50 Cent pockets youíre gonna lose your brain.

50 Cent:  I think when ďI Get MoneyĒ came out they just changed their minds. Iíve watched the messages on the blogs just change. ďOh theyíre back. G-Unit is backĒ. It was real quick. It was one record.

AllHipHop.com: But thatís the nature of our audience.

50 Cent: But itís amazing to me that youíll say that one camp is done based on one record. Like how you do that?  If they say ďStraight to the BankĒ is lukewarm. Thatís what they called it. They said ďAmusement ParkĒ was lukewarm. Now both of these songs spun 3,000 times. We were talking about Jaysí project, ďBlue MagicĒ didnít break 3,000 spins. What does that mean? Is that cold? Neither one of those first tw singles didnít do that. I donít gage it on that. I say let me see what the record is. And Iím looking forward to the actual album coming out. Theyíve given me resistance because they created thisówell, Iíve created the bar with the material that I delivered in the pastóbut theyíre holding me to it. So what I think is going to be interesting is the next go round, the pressure that like Kanye just entered that realm. The pressure is going to be; deliver what is hands down the best record right now or we donít want you no more. 

Young Buck: I can only agree with it because Iím watching it happen. 

50 Cent: Do you agree with me that ďI Get MoneyĒ was that vocal record at that point?  AllHipHop.com: I mean even Kanye addressed it and was like ďWhen he dropped ĎI Get Money,í it raised the barĒ. 

50 Cent: It has the moment, a feeling where it reminds me of ďIn The ClubĒ. The response to the record. And you donít do that everyday. That something that happens organically. It just happens in the studio you find something that works. Initially when I was creating ďI Get MoneyĒ I was writing it like it was a mixtape, a freestyle. I wrote the first verse like this is too good to throw away, let me just finish it. 

Young Buck: Ni**a when you put it out it wasnít even mixed or mastered!

50 Cent:  It wasnít. It was just put it out and see what happens.




AllHipHop.com: So now lets go to G-Unit, the song with you and Lil Kim, was that the first G-Unit release?

50 Cent:  That was the first record that we released to introduce that the G-Unit album was coming this year. I have a hard time resolving issues with people. Once I have the issue, I donít usually initiate it. People usually hear what Iím saying first so they feel like Iím starting it. Like Iíll watch someone doing something that makes me uncomfortable behind the scenes for a period of time, then Iíll say something to them because itís making me uncomfortable. And because the public is paying more attention to me than they are these artists, it feels like 50ís just jumping on these artists. And then at the end of the day in Kimís space, I didnít have a problem with Kim but the man she was with at the time. And she is who she is rolling with whoever sheís down with. Youíve seen her go to jail with rolling with who ever sheís down with at the time. Sheís an extremist. Instead of saying ďYeah I know him but I donít know what happenedĒ, she says ďI donít know him, I donít know nothingĒ. And has to go to jail for it. Thatís who she is. Itís a similar response I was getting while I was having an issue with the person she was seeing at that time. 

AllHipHop.com: How did yíall squash it and get together? I mean this is pretty big.

50 Cent:  Itís easy. Cause when I think about it and say I really donít have an issue with her, it was really him that I had the problem with. All I got to do is say ďKim I need for you to come to the studio and do this recordĒ. And she wants to do the record. 

Young Buck: She didnít really have an issue herself. She probably saying like sh*t Iíve been waiting for a way to get at you to resolving on her own. But hey at the end of the day, itís a good fuckin record.   

50 Cent:  And it was the first thing we put out to actually introduceÖand itís own built in controversy about it because of the whole history of me and her not getting along. Itís a conversation piece. Go out there and say ďYo, you heard that record with 50 and Lil Kim?Ē They want to hear it again. Thereís no one actually out there thatís generating interest thatís speaking from a female perspective. So itís important to actually hit that record. Youíve heard Trinaís new single? I listen to Hip-Hop music. So when something new comes out, Iím like one of the first people to actually hear the record. Iím like let me hear it. And I hear it and sheís like Iím single again. That record is not hot to me. Thatís not hot. I think it sound like she was trying to make a pop record. When she can give them who she was when she came with Trick [Daddy] in the beginning. Thatís whatís missing. The girl that can mix in with the actual guys right now. Thatís like a whole other girl. I wanted to hear Eve like she was in the middle of Ruff Ryders. Thatís what I miss about the female actual artist. Like Fox when she was with Jay and Nas. When Kim had them around her. I like Remy. When sheís with a group of hard artists, she can hold her own for real. Sheíll get right in there, she might take the verse and end up stealing that actual song if you donít come for real. I like to see people try to make Kanye West records cause I see them trying to make 50 Cent records. I see them, the melody now all of a sudden on a record. How they actually do things that come from this influence that Iíve been doing on mixtape circuits and what I may put out.

AllHipHop.com: We talked earlier about the aggressiveness. That wasnít aggressive. It was cool. It was mellow. I mean yaíll was taking about grabbing a**, it was still street but it was a soul sample, it was a little easier. It was something where people will really sit there and say thatís a different look for G-Unit.

50 Cent:  What you just saw on that ďFeel GoodĒ was what ďYou Should Be HereĒ was for 50 Cent Is The Future. Weíre taking it back to what the mixtape was initially, and weíre creating a new vibe, a new sound for them to actually rock to on the street. We go back to that but its important to have a presence virally. Every magazine company, every commercial format that you will utilize to promote an artist prior to this now have an online component.  Magazines are getting smaller and smaller.


AllHipHop.com: We talked specifically about the digital age, how it effects new artists. Even marketing.

50 Cent:  Itís a new approach. I wonít give it away until after I use it because it will create a traffic jam but thereís a new way to actually set a presence. Everyone wants to actually go and make a mixtape. They get that from me. When you get a guy that says I want you to hear my mixtape and you donít know him from no where, he got that from 50 Cent.  When you hear a rapper write in song format and call it a freestyle, that comes from us. That comes from G-Unit. Prior to that, a freestyle was 36 bars. What I brought was song structure. I was reprimanded for not having a strong song structure [by] Jam Master Jay. So my discipline was to stay in that actual zone. Everything we did from the beginning  was in song formant. If you listen to early G-Unit records, freestyles, I did every hook. Cause they still werenít conditioned for that yet at that point. They would do the verse and sit back and say watch what Iíll do to you on the next one, with the next verse. I got the idea. And Líll say, weíll do what we got to do. But the portion of the freestyle that people learnt and said repetitively was what I came up with. The actual chorus. You have some guys who are good rappers and  develop into great songwriters then you got guys that can rap but they just wonít ever get it.

AllHipHop.com: What about online? Will you consider a digital label?  Everything is towards residing online in the next years.

50 Cent: Everythingís online now. Soulja Boy was in the black before he actually came out.  The money he made off of ringtones made his album alright to go out and go on sale.

AllHipHop.com: The ringtone is what we were doing years ago with the CD single or even the cassette single. There was a time where there was nothing there and now itís the ringtone. Itís digital now. Wouldnít it be best if someone like you delve into it and just said this is what its got to be for now on?

50 Cent:  It would probably be great for people from the artist perspective but it wouldnít be good the traditional music business. Cause once they see me do that then the other artists, soon as they reach the point where theyíve fulfilled their requirements, they would leave.

AllHipHop.com: Then thereís something wrong with the structure then.

50 Cent:  Well its just gotta change. Technology changes a lot. When those little iPod screens stop playing music videos and start playing movies full time-cause bootleg movie comes out before the film too-but thereíre not as many movies circulated. But you can download an album right there cause itís just the audio. But when you have both the audio and the video it takes a lot more to download. So once the technology gets you up to speed where you can just get the movie, what makes you think theyíre gonna pay for the movie? If theyíre already conditioned to get their music that way, films are next. I believe thereíll be a point when weíll watch films the way we watch pay per view boxing. Thursday at nine we are sitting around waiting to check out the new movie. Cause they can just put it up and everybody can just pay to see it. And people gonna pay to watch it, wherever they are.     
 

AnybodyKilla

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Re: New G-Unit interview from allhiphop.com
« Reply #1 on: November 12, 2007, 12:11:10 PM »
They shouldve asked for the official release date!!!
 

Blu Lacez

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Re: New G-Unit interview from allhiphop.com
« Reply #2 on: November 12, 2007, 12:20:48 PM »
Banks don't talk much Now Does He??? ;D ;D
 

Blu Lacez

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Re: New G-Unit interview from allhiphop.com
« Reply #3 on: November 12, 2007, 12:22:53 PM »
Banks don't talk much Now Does He??? ;D ;D
Nice Interview,though!
 

AnybodyKilla

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Re: New G-Unit interview from allhiphop.com
« Reply #4 on: November 12, 2007, 12:26:45 PM »
Every new G Unit video interview or interview u see in text or anything, Banks is always so quiet, dont know why dude changed so much lol!!!
 

OchoCinco

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Re: New G-Unit interview from allhiphop.com
« Reply #5 on: November 12, 2007, 01:28:06 PM »
hes smart...he not a fool like yayo....yayo talks to much ..i would prefer if that dude jus kepot his thots to himself...
 

Chamillitary Click

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Re: New G-Unit interview from allhiphop.com
« Reply #6 on: November 12, 2007, 01:57:41 PM »
hes smart...he not a fool like yayo....yayo talks to much ..i would prefer if that dude jus kepot his thots to himself...

he talks big cuz he knos that 50 got his back no matter what he says
 

kingston

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Re: New G-Unit interview from allhiphop.com
« Reply #7 on: November 12, 2007, 02:33:09 PM »
When she can give them who she was when she came with Trick [Daddy] in the beginning. Thatís whatís missing. The girl that can mix in with the actual guys right now. Thatís like a whole other girl. I wanted to hear Eve like she was in the middle of Ruff Ryders. Thatís what I miss about the female actual artist. Like Fox when she was with Jay and Nas.

the 50 from the beginning... that's what we miss..