Aftermath Beverage Company/DETOX Marketing Plan

[me1]

In a nutshell, a big piece of the marketing plan for Dre's album has been formulated.

Some highlights:

"WILTON, Conn., Aug 04, 2008 (BUSINESS WIRE) -- Drinks Americas Holdings, Ltd. (DKAM), a leading owner, developer and marketer of premium beverages, today announced financial results for its year ended April 30, 2008."

"The Company has completed the development, formulation, packaging and branding for the first spirits products arising out of its joint venture with Universal's Interscope Geffen A&M Records. It is anticipated that the first of these products, a premium cognac through the Company's venture with music icon Dr. Dre and his Aftermath Beverage Company, will be introduced to the market within the next sixty days."

"With respect to the production and supply of the Aftermath Cognac, the Company has entered into a letter of intent for the production, supply and European distribution of the cognac with Abecassis Cognac, a producer of premium cognacs. Completion of this agreement will not only give the Company access to a superior and necessary inventory of fine cognac, but calls for the Aftermath Beverage Company brands to be distributed by Abecassis in the European countries in which it is now doing business."

"Following the introduction of the Aftermath Cognac, the Company's joint venture with Interscope/Dre/Aftermath will introduce a unique new line of 80-proof flavored and unflavored sparkling vodkas. The Company, having completed any necessary formulations, bottle and label design, marketing plans, and regulatory approvals, expects that this new line of products will begin to be shipped to distributors within the next sixty days. These products are to be introduced in coordination with the launch of Dr. Dre's long-awaited "Detox" album, and will be supported by a fully integrated marketing program with the performer and his record company."


POINT BEING:

Shit is coming.  For real.  When he says "in a perfect world" the album will be out in November in December I think he's saying that in a perfect world all the components of bringing the album to light (marketing, primarily) will have been ironed out by then.  Hopefully the most important piece of the puzzle, the music, is taken care of.

http://biz.yahoo.com/bw/080804/20080804005823.html?.v=1

[JRK]

Hell yea

[Woodrow]

So Dre wants people drinking Aftermath and Pacifique, listening to Detox on his Beats by Dre Headphones.

He's doing it Godzilla big.

[Mackin]

So Dre wants people drinking Aftermath and Pacifique, listening to Detox on his Beats by Dre Headphones.

He's doing it Godzilla big.

[AnybodyKilla]

So Dre wants people drinking Aftermath and Pacifique, listening to Detox on his Beats by Dre Headphones.

He's doing it Godzilla big.

HAHAH!!!

[UCC]

Or by the time Detox comes out, all that liquor will be some vintage shit

I thought the new plan was Bishop coming out by November or so?

[Black Gloves]

So Dre wants people drinking Aftermath and Pacifique, listening to Detox on his Beats by Dre Headphones.

He's doing it Godzilla big.

That must be why he's takin steroids too

[dubsmith_nz]

haha fuck yeah!

[PLANT]

SHIT!, SON!!!!!!!!!! 

[Quadruple OG]

figured his booze would be closer to Alize

[Dre-Day]

Or by the time Detox comes out, all that liquor will be some vintage shit

I thought the new plan was Bishop coming out by November or so?

when did interscope say that?

bishop is just a shit talker it seems 

[TRG]

get smashed n listen to Detox, sounds good

[jaytee]

figured his booze would be closer to Alize

You saying Dre is fruity or something?

[The Ultimate Pianist]

get smashed n listen to Detox, sounds good

Agreed.

[Soopafly DPGC]

figured his booze would be closer to Alize

You saying Dre is fruity or something?

"Your sexuality is fruity as Alize" - 2Pac

For real though, I think it's good that Dre is starting to get tied up in all this marketing stuff and other companies.  Now he's almost forced to release Detox.  If, on a whim, he decides to scrap the album, or start over, he's going to have a face alot of legal battles from these companies that are counting on Dre releasing "Detox" to help promote their products.  It'll be in the contract.  So Dre is almost definately going to have to release something, or be tied up in the courts with legal battles....and i doubt he wants that.