Author Topic: YouTube and Universal Music Group to form Vevo video site  (Read 30 times)


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YouTube and Universal Music Group to form Vevo video site
« on: April 10, 2009, 03:02:55 AM »
Apparently YouTube and Universal Music Group were not able to come to a deal sufficient enough to keep video content on the existing YouTube website, and are instead opting to create a new website where the two partners will share ad revenue.

Universal Music Group's channel is the most viewed on YouTube today, with over 3.5 billion video views and 25 million channel view, indicating they have some pull over YouTube (and apparently Google). Universal and YouTube came to strategic content agreements as far back as 2006, when they announced their first partnership.

The new site was announced today, and will include the entire catalog of music videos from Universal, a division of France's Vivendi SA, and representing the world's largest recording company. Universal Music Group has published 25 new videos this week alone. Their channel has over 9,450 videos.

As of the time of this writing, the Vevo website is not yet active. However, you can submit your email and sign up for information. Also, the site has a following on Twitter.

Videos in HD,looks like a very nice collaboration.