Author Topic: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard  (Read 966 times)

k_M

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[9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« on: September 24, 2009, 08:28:00 AM »
Details surrounding Dr. Dre's partnership with Hewlett-Packard have begun to circulate online with reports claiming the Aftermath labelhead will help the company compete against Apple's popular Macintosh brand of laptops.

A description of Dre's involvement with HP's new Envy laptop landed online today (September 23).


Quote:
What will make the Dr. Dre x HP Envy so special in which they declare as the 'Mac killer' is not just the sleek design but true to Dr. Dre style - it's all about the sound. The HP Envy will be the first laptop to feature a 'cutting-edge' sound system designed by Dr. Dre's sound engineers labeled 'Beats Audio.' The 'Beats Audio' sound software was developed by the same folks that engineer Dre's tracks and also helped design the Beats by Dre headphone line. According to HP, Dre has developed 'a unique, high-performance audio software solution. Available exclusively on the HP Envy, Beats Audio offers users playing music or audio through headphones or external speakers the optimal sound experience the way the artist intended it.' the HP Envy and the Dr. Dre Edition hit stores on October 18th with prices starting at a very Mac-like $1,699 and up. 

Interscope head Jimmy Iovine is also reportedly on-board for the HP partnership alongside Dre.


Quote:
HP will kick-off a range of premium laptops, headphones and software that will come under the Beats By Dr. Dre brand umbrella. Consumers had previously accepted a degree of deterioration in sound quality in exchange for the speed, portability and convenience that digital brings to music. However, with mass broadband uptake, larger files can now be moved around online with relative ease and, as a result, consumers are demanding better audio quality from their downloads." 

Iovine previously spoke on his attempt to improve digital music quality in an interview last month.


Quote:
"We have to fix the entire chain," Iovine explained. "Our position is to go to all the sources and try to improve sound and educate people...We can't put anything weak in the line. Whoever puts out things that sound bad shouldn't be as cool as something that sounds great...I just want our product to sound better. The record business committed many, many mistakes in the last ten years, and I'm right in there. One of them was letting its product get degraded. It's one thing to let it get stolen, it's another to allow it to be degraded because then you really don't have a chance...video games and TV quality are getting better and the quality of our work is getting lower. If that happens, then music will become disposable. That's something we can fix." 

The company is known for working with other high-profile artists including Jay-Z around 2006.


Quote:
Cultural icon Shawn "Jay-Z" Carter will be featured in a 60-second TV ad tonight during the NBA Finals as part of HP's "The Computer is Personal Again" marketing campaign. The spot, which makes its global debut during the June 8 game on ABC (9 p.m. ET / 6 p.m. PT), will focus on the multiple facets of Jay-Z's professional and personal life that are enhanced by computer technology. These include mixing music and discovering new talent as a record company president and chief executive officer, sharing vacation photos, reviewing the design of new arena plans for Brooklyn, N.Y., planning the itinerary for an upcoming world tour, and reviewing his retirement portfolio. 

Source: Details Leak On Dr. Dre's Partnership With Hewlett-Packard | SOHH.com
 

blunts40sbitches

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #1 on: September 24, 2009, 08:46:14 AM »
dudes sellin out more than Common
 

MediumL

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #2 on: September 24, 2009, 08:56:45 AM »
dudes sellin out more than Common

I guess most rappers are into this now. Every rapper from Wayne to Pac have consigned some brand or the other.
<a href="http://www.youtube.com/v/DjGVAwyb454" target="_blank" class="new_win">http://www.youtube.com/v/DjGVAwyb454</a>
 

DblPen

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #3 on: September 24, 2009, 08:57:29 AM »
how is that a selling out?
 

Booz

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #4 on: September 24, 2009, 08:59:32 AM »
how is that a selling out?
It isn't, some of these people are just so fucking stupid. It's called being a businessman and not a broke rapper who spends all of his 3 year fame money and ends up bankrupt.
 

Westcoastfanatic

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #5 on: September 24, 2009, 09:24:04 AM »
SMH... Fuck all this hustling shit. Only thing Dre should be doing is working on Detox.
IS DETOX NEXT? Don't think so.
 

BG Rapsodie

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #6 on: September 24, 2009, 11:05:40 AM »
dudes sellin out more than Common

Selling out means you go against your original principles. How has Dre sold out? He has always been about making money.
 

OG Hack Wilson

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #7 on: September 24, 2009, 11:43:31 AM »
detox better come out
Quote from: Now_I_Know on September 10, 2001, 04:19:36 PM
This guy aint no crip, and I'm 100% sure on that because he doesn't type like a crip, I know crips, and that fool is not a crip.


"I went from being homeless strung out on Dust to an 8 bedroom estate signed 2 1 of my fav rappers... Pump it up jokes can't hurt me."-- Mr. Joey Buddens
 

DblPen

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #8 on: September 24, 2009, 11:48:07 AM »
dudes sellin out more than Common

Selling out means you go against your original principles. How has Dre sold out? He has always been about making money.

plus its not some bullshit product just to make some money from, like every other rapper is doing, they releasing headphones and laptops with premium sound quality,so you could listen to music and hear a diffirence. Anybody would be pround of being associate with these products
 

BG Rapsodie

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #9 on: September 24, 2009, 11:58:30 AM »
If Dre starts making songs about how we should respect women and not slap them, then he will be a sellout
 

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #10 on: September 24, 2009, 12:07:34 PM »
I agree with Iovine about improving the sound of music.  It has went down over the past couple of decades due to poor material and poor engineers.
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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #11 on: September 24, 2009, 12:09:26 PM »
wonder how much all that shit will be
 

Blasphemy

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #12 on: September 24, 2009, 12:38:53 PM »
If its anything like his headphones it be like this



and since snoop copies it be like this

(Mind you it would probably have some Blue Bandanna type of deal casing.

and if it was Crooked I it be this

 

Liqq2ThaFonk

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #13 on: September 24, 2009, 12:41:19 PM »

i agree

some people just dont know what sellin out means

its those wannabe hippie dudes who wanna act like they know so much about hip-hop that be saying that shit

im not saying that sellin out doesnt exist but this right here def aint sellin out
 

dubsmith_nz

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #14 on: September 24, 2009, 05:29:33 PM »
Quote
"We have to fix the entire chain," Iovine explained. "Our position is to go to all the sources and try to improve sound and educate people...We can't put anything weak in the line. Whoever puts out things that sound bad shouldn't be as cool as something that sounds great...I just want our product to sound better. The record business committed many, many mistakes in the last ten years, and I'm right in there. One of them was letting its product get degraded. It's one thing to let it get stolen, it's another to allow it to be degraded because then you really don't have a chance...video games and TV quality are getting better and the quality of our work is getting lower. If that happens, then music will become disposable. That's something we can fix."

Jimmy's speaking the truth there. It's good he's recognising the disposabiliy of music these days. This is defo not selling out, Dre is a musician, and i think it's dope he's working out ways to get peak sound performance out there...
 

Hittman2001

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #15 on: September 24, 2009, 05:35:44 PM »
i could've sworn dre and iovine backed apple.  they are always praising itunes and all pictures i've seen of dre in the studio he has apple computers running.  even in the in da club video brooklyn is the receptionist in the beginning with an apple computer. 
 

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #16 on: September 24, 2009, 09:18:37 PM »
I used to respect dude so much, cuz he was always on the low and never about that self promoting shit......he was strictly about the music, he didnt even do that many interviews........and now, hes comin out with 500 dollar headphones and partnering with a company that has nothin to do with his music.....fuck that, yall can stay on his dick all you want but I call it how I c it.....he needs to just stick to promoting his album with banging singles rather than this commercial bullshit.......
 

GangstaBoogy

Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #17 on: September 24, 2009, 10:29:08 PM »
dudes sellin out more than Common

Wtf? Owning a computer line is selling out? I'll give you Common cuz those Old Navy commercials were cheesy as nachos, but shiit.
"House shoes & coffee: I know the paper gone come"

 

BG Rapsodie

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #18 on: September 25, 2009, 12:33:01 AM »
I used to respect dude so much, cuz he was always on the low and never about that self promoting shit......he was strictly about the music, he didnt even do that many interviews........and now, hes comin out with 500 dollar headphones and partnering with a company that has nothin to do with his music.....fuck that, yall can stay on his dick all you want but I call it how I c it.....he needs to just stick to promoting his album with banging singles rather than this commercial bullshit.......

nothing to do with his music? He's partnering with a company to make a sound system. How the fuck do you listen to music?
 

dubsmith_nz

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #19 on: September 25, 2009, 01:15:28 AM »
I used to respect dude so much, cuz he was always on the low and never about that self promoting shit......he was strictly about the music, he didnt even do that many interviews........and now, hes comin out with 500 dollar headphones and partnering with a company that has nothin to do with his music.....fuck that, yall can stay on his dick all you want but I call it how I c it.....he needs to just stick to promoting his album with banging singles rather than this commercial bullshit.......

nothing to do with his music? He's partnering with a company to make a sound system. How the fuck do you listen to music?

Lol people are blind

 

blunts40sbitches

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #20 on: September 25, 2009, 01:52:44 PM »
I used to respect dude so much, cuz he was always on the low and never about that self promoting shit......he was strictly about the music, he didnt even do that many interviews........and now, hes comin out with 500 dollar headphones and partnering with a company that has nothin to do with his music.....fuck that, yall can stay on his dick all you want but I call it how I c it.....he needs to just stick to promoting his album with banging singles rather than this commercial bullshit.......

nothing to do with his music? He's partnering with a company to make a sound system. How the fuck do you listen to music?

youre a fuckin retard...thats like saying Sony and Panasonic helped the elevation of the art of hip hop....cuz people used Sony walkman to bump their music in.....yall need to stop getting brainwashed by these ignorant rappers pushin that "Oh Im not a rapper, I'm a hustler that knows how to rap" bullshit and brainwashing you stupid fucks into thinking that making art and making money is the same thing......
 

Action!

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #21 on: September 25, 2009, 02:54:45 PM »
You can't sell out in a capitalistic country.
Cool breeze; I'm hopping out of new Beams
My outfit ran me a few G's but none of that will matter if you leave
I used to be an Adam with two Eves and shawtys automatically do me
Excuse me, all that happened before you doesn't matter
I'm a vision of the future climbing the success ladder
Recline, in the mean time, twenty three shine, diamond bling blind as I rewind
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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #22 on: September 25, 2009, 03:06:32 PM »
 :grumpy: at some of the people on this thread
funkyfreshintheflesh
 

Nutty

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #23 on: September 25, 2009, 03:16:05 PM »
dudes sellin out more than Common

Selling out means you go against your original principles. How has Dre sold out? He has always been about making money.

Can't hate the man for doing that, aren't we all tryna get a piece of the pie?

 
You can't sell out in a capitalistic country.

lol.
 

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Re: [9.23] Details Leak On Dr. Dre's Partnership With Hewlett-Packard
« Reply #24 on: September 25, 2009, 03:18:30 PM »
I used to respect dude so much, cuz he was always on the low and never about that self promoting shit......he was strictly about the music, he didnt even do that many interviews........and now, hes comin out with 500 dollar headphones and partnering with a company that has nothin to do with his music.....fuck that, yall can stay on his dick all you want but I call it how I c it.....he needs to just stick to promoting his album with banging singles rather than this commercial bullshit.......

nothing to do with his music? He's partnering with a company to make a sound system. How the fuck do you listen to music?

youre a fuckin retard...thats like saying Sony and Panasonic helped the elevation of the art of hip hop....cuz people used Sony walkman to bump their music in.....yall need to stop getting brainwashed by these ignorant rappers pushin that "Oh Im not a rapper, I'm a hustler that knows how to rap" bullshit and brainwashing you stupid fucks into thinking that making art and making money is the same thing......

no need to catch feelings....but a producer putting their name behind a brand of headphones that they use to make music sounds legit to me.

You don't think the walkman influenced music? You don't think the boom box had a huge influence for people bumping rap on the corners? What about car sound systems? Without those there wouldn't even be such a genre as "music to ride to." I suppose you think Kanye West would have had a career without Pro Tools? Bullshit, he'd still be down in his mom's basement complaining about his life. Hip hop has always had a connection to material objects and you're a fool to deny this. Some of the most classic songs in hip hop could be considered commercials. My Adidas by Run DMC, Gin and Juice by Snoop, etc etc.

No one said making art and making money is the same thing. But Dre has been in it for the money from day one. The guy started his rap career rapping about being a gangsta and smacking hoes for christ's sake, a lifestyle he has never lived (okay, maybe the slapping bitches part was true). So don't pretend like Dre has ever been about anything different. Why the fuck do you think he signed 50 Cent? Would you call 50 Cent's music art? No, obviously Dre backs 50 because he's good at making pop songs and he sells well. Why do you think Dre produced Snoop's album and not anyone else's during the Death Row era ? Because Snoop was the one with the most buzz. You are delusional to think anything different.