"Compton" is about to break a new streaming record, 30-50 million!

[Adriano]

YOUR NEW RELEASES:
ONE-DAY SALES FORECASTSThe Plot Thickens in the Compton vs. Country Showdown
Based on early reads, here are our initial forecasts for next week's chart.

Luke Bryan’s Kill the Lights (Capitol Nashville): 325-340k albums; 340-355k SPS
Dr. Dre’s Compton, A Soundtrack (Aftermath/Interscope): 260-275k albums; 290-305k SPS (30-50m streams)
That’s how things are trending now, but Compton is a different breed of cat, with a monumental scale in the sociocultural sense. Dre owns ESPN radio and TV as well as Twitter. Traditional and nontraditional word of mouth could keep it stronger than the usual trends. That’s something we should know on Monday after seeing the weekend sales. Will the TV ad blitz for the movie give Dre a strong late-week finishing kick?

Bryan’s release is being boosted by his genre-transcending popularity, Heartland support and terrestrialretail visibility. And he’s playing Fallon Monday night.

What's more, Kill the Lights is out in physical form, while Compton will be digital only for the first two weeks of release—and that disadvantage will be hard to overcome, despite the fact that Dre skews digital and Bryan's fan base favors the CD.  

Stay tuned for updated numbers on these titles, as well as Now 55 (NOW), the latest from the ever-popular Various Artists, which is looking 60-70k-ish at the moment.

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