Author Topic: Jaguar Chided for Sexy Marketing Letter  (Read 84 times)


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Jaguar Chided for Sexy Marketing Letter
« on: May 27, 2004, 08:39:29 AM »
Jaguar Chided for Sexy Marketing Letter

Wed May 26,11:17 AM ET
LONDON (Reuters) - Luxury automaker Jaguar went too far with a steamy promotional mailing to prospective customers, UK advertising regulators said on Wednesday.

The Valentine's Day (news - web sites) letter was signed "Elizabeth Jones" in a version sent to men and "Ian Major" in another sent to women.

It read: "So, what might drive you wild? Could it be the touch of skin on your fingertips? A long, honed body? Firm sensuous curves? A deep, responsive purr? ... I think I have the perfect match for you. I'll send you a photograph next week."

A subsequent mailing contained information on Jaguar's XKR sports car.

Dozens of people who received the letter complained to Britain's Advertising Standards Authority, which ruled that the mailing was "sexually suggestive and, because it did not make clear that it was a marketing communication, was likely to offend or distress some recipients."

Jaguar apologized and agreed not to send similar mailings in the future.

It has been a bumpy week for the automaker's marketing department. On Sunday a $200,000 diamond affixed to the nose of a Jaguar Formula One car as part of a sponsorship deal went missing when the team's rookie driver crashed into a guardrail during the Monaco Grand Prix.

Hahahaha ;D  

Sorry Seer

« Last Edit: May 27, 2004, 08:46:40 AM by Max Powers »