Author Topic: Snoop Dogg on the cover of WALLSTREET JOURNAL 2day  (Read 1112 times)

Now_Im_Not_Banned

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Re: Snoop Dogg on the cover of WALLSTREET JOURNAL
« Reply #15 on: September 25, 2002, 04:34:04 PM »
Quote
+ link=board=general;num=1032322226;start=0#10 date=09/24/02 at 00:52:15]I got like two Sean John outfits, I sport Ecko more than anything. I'm just saying that cause whenever I see you, you got that cheap ass looking Snoop Dogg jean outfit from burlington with the faded t-shirt from the machine wash.




First off...uve only seen me like 3 times...LoL


Second off, Burlington is the BEST place for Hip Hop clothes...WTF are u even hollerin about? Everyone I know shops at Burlington...Why dont u go check out Burlington... They have a HUGE selection of Hip Hop clothing; from Ecko, to Sean Jean, to basically anything...Quit tryna clown with that tongue ring in your chin...
« Last Edit: December 31, 1969, 04:00:00 PM by 1034398800 »
 

Myrealname

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Re: Snoop Dogg on the cover of WALLSTREET JOURNAL
« Reply #16 on: September 26, 2002, 10:59:24 PM »
I think snoop wont stop his music career....he can put out album when he wants,he could be a "funk man" like bootsy collins.
« Last Edit: December 31, 1969, 04:00:00 PM by 1034398800 »
 

GfUnKLBC

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Re: Snoop Dogg on the cover of WALLSTREET JOURNAL
« Reply #17 on: September 27, 2002, 09:33:09 AM »
can someone post that cover of the wall street journal?

and if ne one wants to read it i can paste the article. i found it online
« Last Edit: December 31, 1969, 04:00:00 PM by 1034398800 »
Now you don't see what I see
6 keys for a hundred g's
I take a look in the mirror
see myself livin the dream
takin over things, runnin million dolla schemes
 

Myrealname

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Re: Snoop Dogg on the cover of WALLSTREET JOURNAL
« Reply #18 on: September 27, 2002, 09:39:26 AM »
Quote
can someone post that cover of the wall street journal?

and if ne one wants to read it i can paste the article. i found it online


Past the article cuz i cant find it online.
Thanks if u wanna paste it!  ;)
« Last Edit: December 31, 1969, 04:00:00 PM by 1034398800 »
 

GfUnKLBC

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Re: Snoop Dogg on the cover of WALLSTREET JOURNAL
« Reply #19 on: September 27, 2002, 05:45:13 PM »

September 16, 2002


Suddenly No Longer Top Dog,
Snoop Dogg Reinvents Himself


By JENNIFER ORDONEZ
Staff Reporter of THE WALL STREET JOURNAL

How does an aging rapper reinvent himself?

Calvin Broadus, who is known to his many fans as Snoop Dogg, hit his peak in the mid-1990s. Now, he is back with projects ranging from making porno movies and heading a new record label, to appearing on television with the Muppets.


Crucial to all of this: a new image. Mr. Broadus says he no longer identifies so strongly with the lifestyle that helped him pioneer West Coast rap, which is heavy with references to the violent world of street gangs.

So Snoop Dogg, original gangsta, is now Snoop Dogg, "pimp." By pimp he means, "feeling good, dressing good, and no one's stepping on your alligator shoes." His music these days is a more-melodic blend of rap with rhythm-and-blues ballads and '70s-throwback funk.

Mr. Broadus's change of direction is rooted in practicality. "You got to be who you are, when you are," says the 30-year-old millionaire from Long Beach who now lives in a mansion in a quiet Los Angeles suburb called Diamond Bar. "It's just me getting older," he says.

One of the first rappers to cross over to mainstream audiences, he has sold nearly 14 million copies of his recordings in the U.S. His first solo album, 1993's "Doggystyle," was the start of what, in rap years, would be an extraordinarily long reign at the top. The album, released on Los Angeles rap impresario Marion "Suge" Knight's label, Death Row Records, has sold 5.5 million copies in the U.S., according to Nielsen Soundscan.

Mr. Broadus's most recent solo album, "Tha Last Meal," which came out in 2000, sold a relatively disappointing two million copies in the U.S. And West Coast rap -- which is slower and funkier and makes greater use of gang imagery than East Coast rap -- has all but disappeared from the charts.

Its decline in part was precipitated by the unsolved murders in 1996 and 1997 of rappers Tupac Shakur and Christopher Wallace ("Notorious B.I.G."), and the five-year imprisonment of Mr. Knight for violating his probation after an assault conviction. Infighting among some of the genre's pioneers left a dearth of promising new artists and a number of disillusioned fans.

Some rap artists took their money and moved to gated communities in the suburbs. Mr. Knight, who earlier this year returned to running his record label, claims to have had a spiritual rebirth in prison. Andre "Dr. Dre" Young, also part of the original clan, became a producer for the next generation of rap stars, including Detroit's Eminem.

Today, Mr. Broadus says he has changed his life. A fervent proponent of legalizing marijuana, Mr. Broadus for many years was rarely seen, in public or private, without a joint somewhere nearby. Now, he says, he has given up smoking pot in order to set an example for his employees and his three young children.

"Middle-America would rather me be pimping than gang-banging," he says, using a slang term for gang violence. But with a career based on gangsta credibility, he has to tread carefully. Charisma and a quick sense of humor were big parts of his appeal. But he is also an avowed Crip gang member. More than a decade ago, he served time on drug charges, and in 1996 he was acquitted of murder charges. His rap sheet made him more appealing to suburban teenagers looking for a real gangsta to spend their money on. "The reason he's been around this long is that people know he's really lived the s-t he's talking about," says James Peterson, who has taught courses in hip-hop culture at Swarthmore, University of Pennsylvania and elsewhere. "As sad as it sounds, it's essential."

Still, at an age when most people are just getting their professional bearings, Mr. Broadus feels boxed in, he says. "People look at me as a legend in the game. But I'm still young."

It's why he says he's going "from an underboss to a boss." Since 1998, Mr. Broadus has been on Priority Records, a well-known rap label owned by EMI Group PLC. The label has gone through steep cutbacks and recently was folded into the company's Capitol Records label. With one record left under his deal with Priority, Mr. Broadus says he started looking for a new partner that would give him more financial and creative control over his own projects. He signed a deal with MCA, a unit of Vivendi Universal SA, in August 2001, which gives him his own label -- Doggystyle Records -- and a budget for developing new artists, whose recordings he will own. Under the deal, he has access to the marketing, promotion and distribution channels of Universal Music, the music industry's market-share leader.

Mr. Broadus's porno films have different backing, from Hustler Video, for instance, but MCA plans to distribute less-racy video features by Mr. Broadus's Snoopadelic Films unit that are to be released on DVD in tandem with Doggystyle's albums.

Beyond that, he is auditioning for roles in feature films. So far Mr. Broadus's movie work has received mixed reviews. He was praised for a chilling performance as an ex-con in 2000's "Baby Boy" and as a wheelchair-bound drug dealer in last year's hit film "Training Day." But when he starred as a vengeance-seeking ghost pimp in last year's "Bones," the film tanked.

Among his most-profitable cinematic ventures to date is "Snoop Dogg's Doggystyle," winner of several adult-film-industry awards. In that movie, shot at his home, Mr. Broadus narrates as actors have sex. The scenes are interspersed with new Snoop Dogg music videos, which expose his musical artistry to a new audience.

"It's all done in good taste," he says. And it has made him some new friends. He was invited, for instance, to the Playboy mansion, where he hobnobbed with Hugh Hefner. "It's good for him to be hanging with that caliber of people that are real businessmen, instead of on the streets," a member of his security detail said the next morning.

Pimp references have been an element of Mr. Broadus's past projects. He actually did some pimping for a while, he says, but has given it up. In recent years, the imagery that surrounds soliciting business for prostitutes -- long mink coats, coordinated satin suits and scantily clad women -- has become a staple of pop-culture kitsch. And Mr. Broadus is embracing it.

He recently took delivery of the first "Snoop DeVille," a customized "pimp-mobile," with multiple TV screens and seats lined in mink. Another symbol of the new image: personalized, rhinestone-encrusted goblets that he drinks from in all public appearances, an affectation meant to suggest wealth and privilege.

Mr. Broadus works with a small team of advisers. Stephen Barnes, his lawyer, handles the bulk of business negotiations, which have helped Mr. Broadus land a steady stream of movie parts and product-endorsements for Nike and XM Satellite Radio, among others. Ted Chung, a 25-year-old graduate of the Wharton School of Business at the University of Pennsylvania, handles the label business.

Also guiding Mr. Broadus is the actual "retired" pimp Bishop Don Magic Juan. The Bishop, who says he gave up pimping years ago when he became a Christian, is part spiritual guide, part cheerleader, and part accoutrement for Mr. Broadus as he adopts "the pimp aesthetic."

Mr. Broadus has watched a parade of younger rappers trade on style and language he pioneered. In Snoop Dogg parlance, for example, "for sure," becomes "fa shizzle." He is now trying to create a new "pimpish" vernacular. One word that Mr. Broadus is trying to popularize is "chuuch," derived from the word "church." It is intended as a multipurpose affirmation of something good.

"There are all these little cultural nuances that Snoop knows are going to be hot," says his adviser Mr. Chung.

Mr. Chung has tried to help steer Mr. Broadus away from a "West Coast" sound to music he hopes will resonate more widely. Songs on the rapper's final solo album on his old label, to be released in November, will have R&B and, on one song, Middle Eastern-sounding influences.

"The globalization of the business is also reflected in the globalization of art. Just sticking to West Coast gangsta rap, you're not going to win," says Mr. Chung, who moves easily from street lingo to more formal business discourse, depending on his audience.

The branding side is a work in progress. When his Snoop Dogg Clothing Co. apparel line first hit stores two years ago, it sold poorly. Styles were "too urban-gang influenced," says Michael Cohen, president of MSC Licensing, Mr. Broadus's licensing agent in New York. "I need to have him as commercially acceptable as possible."

Mr. Broadus protested at first. "I wanted my s-t to be Cripping and gang-banging," he says, although he eventually agreed to changes including more sweaters and football jerseys. "It has to be like that in stores like Macy's and Robinsons May."

Since then, Randy Heil, men's fashion director at Macy's West, a unit of Federated Department Stores Inc., says Mr. Broadus's strong regional appeal has been a big selling point for the department store, which has expanded the line to 28 of its stores west of the Mississippi, up from just a handful in the beginning. But Mr. Heil says there are limits to what the retail chain will get behind: "We might do a tailored clothing line with Snoop, but would they be marketed at Macy's as pimp suits?" he says. "Absolutely not."

« Last Edit: December 31, 1969, 04:00:00 PM by 1034398800 »
Now you don't see what I see
6 keys for a hundred g's
I take a look in the mirror
see myself livin the dream
takin over things, runnin million dolla schemes
 

GfUnKLBC

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Re: Snoop Dogg on the cover of WALLSTREET JOURNAL
« Reply #20 on: September 27, 2002, 05:45:32 PM »
heres the rest...



Jim Henson Co., meanwhile, doesn't see Mr. Broadus in any way as a problem. The company is looking to the rapper to help make its Muppets seem hip again in a 2002 Christmas special, "A Very Merry Muppet Christmas Movie," to run on NBC. In his scene, Mr. Broadus banters in his signature language with straight-laced Kermit the Frog, who "rolls it off his tongue very naturally," says Charles Rivkin, president and chief executive of the company. "The Muppets are a pop-culture icon, and Snoop is a pop-culture icon, as well. ... The bottom line is we respect him a lot as an artist."




« Last Edit: December 31, 1969, 04:00:00 PM by 1034398800 »
Now you don't see what I see
6 keys for a hundred g's
I take a look in the mirror
see myself livin the dream
takin over things, runnin million dolla schemes
 

Myrealname

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Re: Snoop Dogg on the cover of WALLSTREET JOURNAL
« Reply #21 on: September 27, 2002, 06:00:05 PM »
Thanks a lot Gfunklbc!  ;)
« Last Edit: December 31, 1969, 04:00:00 PM by 1034398800 »