Doc Ish (June 2009) | Interview By:
Twista had a song of the same name and artists and actors are always dubbed this but being an
Overnight Celebrity is one of the greatest misconceptions in the game. Meet Doc Ish. He is one
of the nicest producers that you have never heard of. He has worked with KRS-One and Sean Price
to name a few but you have heard his HIT single on the radio too. That Eminem single We Made You
is his sonic creation and he is ready to unleash his sound on the masses.
Dubcnn.com recently sat down with Doc Ish to talk about the politics of getting credit for your work
and how everybody wants a cookie cutter track once your song is high on the charts. Doc Ish has his
head on straight and his beats are nice to match. Take a few minutes to get familiar with him. And
be on the lookout for his upcoming work with Bizarre of D-12 and Doc Ish’s group The Abnormals.
Dubcnn Exclusive – Doc Ish
Dubcnn:Yo, it is Dubcnn.com sitting down with producer Doc Ish aka Doc aka Ish. What’s going on
with you man? I know it’s a busy time for you. How are you doing?
Ish: What’s going on man? It’s going good. I’m out here in Detroit right now. I’m with Bizarre and
we’re getting ready for the album release party. Just campaignin’ and taking everything in.
Dubcnn:You said you are out there for the record release and you are referring to Eminem’s album
Relapse. For those that don’t know, you are the producer for the 1st single, We Made You, right?
Dubcnn:Now, I like the track. It has a different feel to it but one of the things that I notice
is that it’s often referred to as being produced by Dr. Dre. How does that work? When you are working
with and artist like Eminem and you have someone like Dre…does he come in and twist a couple of knobs
and that gives him the track? How does that process work for an aspiring producer?
Ish: Basically it’s a lot of politics involved. Its not as cut and dry as a lot of people really think
it is. This is Dre’s day. I mean, even though Eminem is coming out right now, at the same time Eminem is
signed to Dre so its basically the whole movement.
And you have to remember that Doc Ish is nobody from nowhere and Dr. Dre is an icon and a legend. So,
if you’re pushing out a single Dre has his core fan base and Eminem has his own core fan base.
It makes it a bigger single when you have a song produced by Dre as opposed to having something produced
by Doc Ish. They would say, ‘Who the hell is that?’, you know what I’m sayin’?
Dubcnn:Along the same lines though, does it make it a little harder to make a name for yourself?
Obviously the people behind the scenes are doing a good job because we’re talking and trying to raise
more awareness for you…but does it make it a little bit more difficult for you to hang your hat on an
Eminem single when you have to go through those politics?
Ish: Its definitely a stepping stone and its an honor to be a part of it. The thing about is that it’s
not over. Its just the beginning. In order to really gain respect from people out here you have to hit
them with hit after hit. You have to hit them with more and more stuff. For different people that hate
or the non-believers there is more to come. So I’m not expecting people to be saying, ‘Doc Ish we
love you!’ right off the jump.
It’s not like sports where you are watching an athlete. Music is behind the scenes. As far as sports, you
can see Barry Bonds hit a homerun and you know Barry Bonds is doing his thing. Its kinda crazy and different
in the music world and you really gotta put your grind in and hard work in to accomplish what you want to
get out of it. And it’s opened a lot of doors. I have a reality show coming out. I got put on a Miles
Davis movie. I’m working on Bizarre’s album and we are working on a hit single.
Because I originally did that song (We Made You) for Bizarre so when Eminem grabbed it for his album the
hook and everything was already done. I felt bad for Bizarre so I had to do another song for him. And we
did a couple of other songs too but we have a hit single coming out and its big. It’s crazy and I did the
hook for that one. I had a singer come down…it’s left field but its hot. Its going to be called Gotta Move One.
Dubcnn:I’ve read and heard it said that the worst thing that can happen for an artist or a producer is to
have a hit right off the bat because then everybody wants THAT song or verse. Are you finding that as you
start to get your grind on that artists are saying , ‘Give me something like that!’. Are you experiencing that?
Ish: That’s an excellent question because I was working with artists like KRS-One, Sean Price, Saigon and
Joe Budden and what they like and want is something totally different than what Eminem would want or Plies
or Nas might want. So the expectation level when Eminem’s song came out was very high. Everybody was saying,
‘If he has this than we want something just like that.’
As a producer you create different things. You’re thinking of a sad song one day and another day you’re
thinking of an uptempo song. Or maybe you’re thinking of something left field. And the way my mind works
I try to keep my music very diverse. I want to be a grocery store. I want to have something for everybody.
I don’t want to have just one lane. So its difficult because certain producers that are very successful in
this game have a sound figured out and that made them big and they capitalized off of that. With me, I think
I’m still shooting around for that and I have my own sound that I am trying to create and generate out there
to the public. I want them to know that I can do something for a Britney Spears to something for Terminology,
Sean Price on a DJ Premier type status. Or something for a rock and roll artist or an R&B artist. I do R&B
songs too. I do a little bit of everything. But it definitely is hard because the expectation level shot up
ridiculously when they realized I did a track for Eminem. A lot of it was coming before they even heard the
song because they are thinking, “Eminem-Dr. Dre, Eminem-Dr.Dre” So we already know what it properly is.
It wasn’t anything that people really expected.
Dubcnn:Gotcha. So before we exit and pause the conversation for now. You have to keep us posted on what
you have going on. Give people a means of getting in touch with you and people who might have their bread
right to maybe mess with a Doc Ish track, let them know how to contact you. The floor is yours.
Ish: You can always contact my management: Walt Liqour or Abel Mason (Here). You can also
follow me on Doc Ish Twitter, Doc Ish Myspace.
My group The Abnormals has a site www.abnormalstv.com.
That’s going to be crazy. Its going to have all kinds of stuff that people aren’t ready for. And you can find
me on Facebook.