It's May 23, 2024, 09:01:06 PM
Storch's beats are incredibly hit-or-miss. Yeah, he's been responsible for a number of chart-topping singles in recent years, but when you consider the fact that he sells beats to hundreds of rappers/singers every year, his ratio of success-to-failure is probably extremely oft-centered. For every "Candy Shop" or "Lean Back" he's put out, he's done something like Chamillionaire's "Turn It Up" where he charged $300 Grande for a beat that sank quickly off the charts, or Cube's "Why We Thugs" which never even entered the charts. So for that reason, he shouldn't be so surprised that not all of his clients have absolute faith in his hit-making abilities.He also pretty much admits how formula-driven his music really is - on the one hand, he criticizes Paris Hilton's label for choosing a safe party song as her first single instead of something he produced, and yet he also admits that he dumbs down his own style for almost the same reason.
True, but IMO "Turn it Up" and "Why We Thugs" are way better beats than "Candy Shop" or "Lean Back"
Good Read but im amazed how no one seemed to note he seems like an arrogant twat.
But Storch purposely keeps his music simpler than he could make it so that it'll sell to millions of Americans. "It's a chore for me to hold back my mind to do this simple shit," he says. "The best musicians technically -- they make the least. A great jazz musician doesn't really ever sell huge amounts of copies. People want something they can understand, something they can break down in their head and understand the rhythms. There's more money in those little songs."