Which NFL Team Should Come to LA?

[Elano]

Despite being the second-largest media market in the country, Los Angeles has been without a NFL team since 1994 when the Rams left for St. Louis. This is all set to change, as Gov. Schwarzenegger recently signed a bill clearing the way for developer Ed Roski to build a 75,000 seat stadium in the City of Industry. The next minor detail: finding a team to play there. As the NFL has no plans for an expansion team, LA will have to snag one from another city.

The LA Times reports that the NFL's recent decision to end part of its revenue-sharing program might bring this scenario closer to reality:
...for franchises on the financial ropes, this could be the jab that knocks them to the canvas in the next two or three seasons...With that KO could come an agreement between an existing owner and developer Edward Roski, Jr., who is spearheading the City of Industry effort, to bring a team to Southern California.

A sad state of affairs, but a necessary evil if LA is to ever see another football team besides the Temptation.

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Has the proposed $800-million football stadium in City of Industry just inched closer to reality?

The National Football League's decision to end one part of its revenue-sharing program won't be good news for the Jacksonville Jaguars, Buffalo Bills, Minnesota Vikings or any of the other struggling franchises often mentioned as candidates for relocation or sale.

Calling the change "a significant move," ESPN reported over the weekend that the league has decided to cancel a program that allows its poorest franchises -- usually eight to 12 teams in any given year -- to divvy up roughly $100 million. That's a comparative drop in the bucket next to the revenue-sharing agreement that all 32 teams are part of; that one brings in $6.5 billion every year. And the plan to end the subsidy -- known as the supplemental revenue-sharing program, or SRS -- has to be seen as part of ongoing posturing connected to negotiations over the collective bargaining agreement between the league and the NFL players union.

Nonetheless, for franchises on the financial ropes, this could be the jab that knocks them to the canvas in the next two or three seasons. (According to a report from the Twin Cities, for example, the Vikings rely on $15 million to $20 million in SRS cash every year.) With that KO could come an agreement between an existing owner and developer Edward Roski, Jr., who is spearheading the City of Industry effort, to bring a team to Southern California. That in turn would fast-track a stadium plan by architect Dan Meis that I have argued makes little sense, whatever its design appeal, from an urban-planning or land-use point of view.

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Are you ready for L.A. Live, San Gabriel Valley edition?

The downtown entertainment complex may get a cousin of sorts 23 miles to the east if billionaire developer Edward Roski Jr. has his way.

So far, coverage of Roski’s proposal to build a 75,000-seat, $800-million stadium in City of Industry has focused on its potential to bring professional football back to the Los Angeles area after an absence of 15 years.

But Roski’s plan doesn’t just call for a stadium. It sees the football facility as the centerpiece of a 592-acre mixed-use complex including shops, restaurants, offices and an extensive network of surface parking lots.

And much like the Anschutz Entertainment Group’s L.A. Live, which was designed to join its nearby corporate cousin, Staples Center, to create a neon-drenched sports-and-retail wonderland separate from the rest of downtown, the City of Industry plan imagines a determinedly self-contained commercial universe.

Roski has even recruited the lead architect on Staples Center, Dan Meis, to design the stadium — and perhaps the larger complex as well. And though Meis’ stadium design has much to recommend it — more on that a bit later — the plan as a whole relies on a number of outdated ideas about growth and mobility in Southern California.

Even as Roski’s proposal remains speculative — he can’t start building until he strikes a deal with an existing franchise to move here — it’s not difficult to see why it appeals to Roski and NFL executives. As the developer points out, nearly 16 million people — or one of every 19 Americans — live within an hour’s Sunday-morning drive of the stadium site.

The league is so intrigued by the location that it quietly asked Meis to design a stadium capable of accommodating not one but two NFL teams. That kind of dual residency makes particular sense for a football stadium, since pro teams play at home during the regular season just eight times a year.

Roski also argues that building the complex could create as many as 18,000 jobs. That angle undoubtedly helped the developer convince Sacramento lawmakers to grant the project a controversial exemption last month from state-level environmental review.

But Staples Center and L.A. Live, at least, are located at the center of the region’s transportation network; their arrival arguably played a substantial role in promoting the maturation of downtown as a whole and the South Park district in particular. The stadium site, by contrast, is a classic greenfield location, a freeway-close, edge-city property tantalizingly untouched by development.

Although a Metrolink station lies a mile or so to the west, Roski’s development team concedes that no more than a fraction of fans would come by train in the stadium’s early years of operation.

And even if more fans arrive via Metrolink as time goes on, the location — bound by the 57 and 60 freeways on two sides and a warehouse district on two others — rules out the possibility that its development will forge or nurture any urban connections with the neighborhoods around it.

Though we often forget or sidestep this fact, the same qualities that make a piece of land ideal for development aiming to attract visitors from across a broad area in Southern California — easy freeway access, wide-open spaces, precious few pesky neighbors — also tend to make it a kind of planning black hole, a site that has little chance of succeeding in urban terms in any but the most circumscribed sense.

Separate from those larger questions, Meis’ design for the stadium itself has some real strengths, though many of its details remain underdeveloped. Now working with the firm Aedas, Meis — who as a partner in NBBJ helped design Staples as well as the NFL’s Paul Brown Stadium in Cincinnati — has turned a difficult piece of land to his advantage.

By proposing to sink the stadium on three sides into a hillside, he managed to cut down significantly on the amount of steel and other materials required to build it, turning early estimates of a $1.3-billion facility into an $800-million project. The architectural result is an asymmetrical bowl with a tall suite tower on the west, leaning out toward the field, with the three other sides nestled lower to the ground. Stacked concourses slice through the stadium at its four corners, and a tunnel runs underneath the eastern section of the seating bowl toward additional open-air plazas.

Early renderings released to the media, decorated with fireworks displays and searchlights, camouflaged some of the stadium design’s sharp-edged appeal. The building avoids the saccharine sense of nostalgia that pervades so many new baseball stadiums. And it shows signs of the same design intelligence that make Paul Brown Stadium one of the NFL’s best new venues.

The decision to set the building into the hillside immediately brings to mind the way Dodger Stadium slices into Chavez Ravine. It also opens up views that may rival those of the Dodgers’ home, particularly of the mountain ranges to the north and east.

Meis and his client have made the case that the stadium is a piece of green architecture, not only because it would use relatively little steel but because it will take advantage of the mild climate and push a number of its facilities and circulation areas outdoors, where they won’t have to be heated or cooled. In addition, natural gas-powered shuttles will bring fans in from parking lots and the train station.

But don’t confuse economic efficiency with sustainability. Clearly the greenest approach, if hardly the easiest politically, would be to adapt the Rose Bowl or the Coliseum rather than build a massive new facility, no matter how smartly engineered, from scratch. Even a new stadium on the edge of the Dodger Stadium parking lot, an option Frank McCourt reportedly considered, would be greener than the City of Industry plan, simply because it would use a new NFL facility as a mechanism for the kind of large-scale infill development Los Angeles needs.

Roski’s proposed plan for the site follows a certain unmistakable logic: For him (at left), developing a stadium in Industry as a means of trying to buy all or part of an NFL franchise is a savvy strategy. The question is how politicians in Southern California ought to look at it. If we signal that we’re desperate for a team to return to the region, the NFL will likely exact from us a stadium project that makes a lot more sense for the league and for Roski than it does for us.

If, on the other hand, we recognize that the NFL, though its executives are careful not to admit it too explicitly, is counting on being back in or near Los Angeles for a long list of reasons — primarily because we make up the second largest media market in the country — we might pursue a far different approach. (The fact that the league is banking, long-term, on two teams here makes that plain.)

We might seize on an NFL stadium plan — whether that is a new building or the renovation of an existing facility — as a planning catalyst, a way to jump-start a particular district or provide a boost to mass-transit development.

Instead Roski’s plan will catalyze little more than his own dreams of creating an entertainment juggernaut that keeps the rest of the region at arm’s length.

This isn’t Jacksonville. It’s not Minneapolis or Arlington, Texas. Even after 15 years without a team, Southern California retains significant leverage in cutting a deal with the NFL. If we as a region back Roski’s plan as unthinkingly as Sacramento has done, we will be using essentially none of it.

[JAZ]

tl;dr

[Elano]

tl;dr

 

[OG Hack Wilson]

jacksonville

[westsiderider323]

jacksonville

i was thinkin the same thing cuz it makes the most sense

[Don Jacob]

weren't the rams in the running for it as well? i think that would work.

[M Dogg™]

Bring back the Rams and bring in the Jaguars. The Jaguars are a shoe in I think, and St. Louis Rams just made no sense, after 45 years in LA. I would want the Raiders, but I don't think Al can point out LA on a map anymore.

[Teddy Roosevelt]

I've been saying for a while that it should be the Jags. L.A. definatly doesn't need 2 teams, though.

[Lunatic]

Jags makes sen

[westsiderider323]

I've been saying for a while that it should be the Jags. L.A. definatly doesn't need 2 teams, though.

yea we need 2 teams we got to everything 2 basketball teams 2 baseball teams 2 soccer teams

[Primo]

LA copying what Kraft did with Patriot place. With all the nightclubs and entertainment venues and a mall right next to the stadium

[Teddy Roosevelt]

I've been saying for a while that it should be the Jags. L.A. definatly doesn't need 2 teams, though.

yea we need 2 teams we got to everything 2 basketball teams 2 baseball teams 2 soccer teams

You already had 2 teams. And how did that work out?

[M Dogg™]

worked fine until Al started losing his mind and Georgia inherited the Rams and decided to move them to her hometown after her husband died.