Lifestyle > Sports & Entertainment
BREAKING NEWS: Manchester United accept £80m Ronaldo bid
Elano:
--- Quote from: Makaveli's Food & Liquor on June 12, 2009, 06:57:47 AM ---This was expected tbh EVERYONES been going on about this whole pre-agreement (which i dont understand how its at all legal) the only thing which surprises me about this whole situation is how dumb united have been, every club now knows they've got 80 mill to splash so anyone who they try to buy is just gonna bump up the price, i woulda thought they would have signed (made a agreement at least) a replacement then of let this deal go through, for madrid this is a MASSIVE signing but they are still gonna be shit. when will they understand that a good football team is consistent from defense to attack, bar casillas (whos the best GK in the world) their defense fucking sucks, i cant wait for next season though, CR/Kaka/ maybe Villa? gonna be great to watch
--- End quote ---
they'll buy a great player for the defense too....
Elano:
i'm worried.....where's kuruption81 ? ;D
Elano:
Endorsements block a 'major factor' in Ronaldo's move to Real Madrid
• Ronaldo could earn 'at least £85m' in commercial deals
• Sir Alex Ferguson admits winger wanted to leave United
Cristiano Ronaldo's frustration with Sir Alex Ferguson's reluctance to encourage Manchester United players to exploit their commercial potential was a major factor in the 24-year-old's desire to leave Old Trafford, industry sources say.
It is a scenario that echoes the experience of David Beckham, whose departure to Real Madrid in 2003 was influenced by Ferguson's view that his off-field profile was distracting focus from the team.
Ferguson last night admitted he had been fighting a losing battle to keep Ronaldo from Real's clutches, saying: "He wanted to leave, it's as simple as that. He was going to go some time. We've done well to keep him for so long."
Mary-Ellen Field, a leading expert in commercial and licensing rights, told Observer Sport that Ronaldo's £80m move will open up a huge range of previously restricted commercial options and will allow him to earn "at least £85m" from endorsements over the next decade.
"Ferguson's view that [commercial exploitation] takes a player's mind off the game is valid," Field said. "However, the contract between the player and licensee means they usually have to work 20 days a year at most.
"With any brand building, whether it's a person or product, the more positive exposure you get, the more valuable your brand becomes. It would have been beneficial for the club and player to get as much exposure as possible."
In 2002, United signed a 13-year £300m contract with Nike that allows the company to control the club's global licensing and retail operations. believes that if Ronaldo had been able to develop, for example, his own perfume brand, like Beckham's lucrative Pure Instinct, it would have been mutually favourable. Despite being the world and European player of the year, Ronaldo's only major deal is a recent agreement with Castrol, in contrast to Beckham's blue-chip partnerships with Armani and Adidas. "There is no downside. The player is happy with his endorsements, and the club can sell the product and get the mark-up - website sales are huge," Field said.
Once Ronaldo's current commercial worth of £18m is added to his basic salary at Madrid - a five-year contract should earn him at least £45m - with the correct off-field management the player could accumulate more than £175m by the time he is Beckham's age, 34. Beckham is currently worth around £125m.
Simon Chadwick, professor of sport business strategy and marketing at Coventry University, said: "United have a greater desire for on-field performance, driven by Ferguson. From the people I speak to at Real regularly, there is a much greater sense that Madrid is an entertainment brand rather than a football club."
Florentino Pérez, Madrid's president, has said that the deal for Ronaldo will be paid for through improving "our accounts by increasing the club's economic value". This will be achieved by Ronaldo and the Spanish club's other new acquisition, Kaká, being aggressively marketed in developing markets, including Asia, as Beckham was when he signed for Real. Madrid estimate that his four years at the Bernabeu boosted shirt sales by 137%.
And in contrast to United, Ronaldo and Kaká will be encouraged to develop their individual commercial activities beyond Madrid's own in-house deals, to expand their profiles globally.
Surprisingly, Ronaldo has not registered his name as a trademark, which Beckham, as most high-profile sports stars do, did early in his career. It is thought Ronaldo's advisers, acting on legal advice, decided this was too expensive, though it would cost him little more than two weeks' wages.Last July, Jorge Mendes, Ronaldo's agent, signed with CAA, the American agency whose clients also include Steven Spielberg, Brad Pitt and Beckham, but has yet to yield any deals. Towards the end of 2007, Ronaldo was approached by a consortium, via GE Finance, which was interested in developing his commercial interests. Mendes signed a letter of intent, but by last summer that had been cancelled, which left Ronaldo disappointed.
Madrid's investment strategy appears to be set to continue with reports last night suggesting they are close to signing Valencia's David Villa in a £34m deal. It would take the club's outlay on players this month to more than £170m.
Meanwhile Ronaldo has indicated that any negative reaction to his move will merely spur him on. "I love it when people jeer me. I love to see the hate in their eyes, to hear the insults. It doesn't bother me," he said in an interview with the French magazine So Foot which was given before his move to Madrid and will be published this month. "It's true lots of people hate me but there are even more who love me and who support me. I feel bad only when I play badly. Fortunately, that happens rarely."
KURUPTION-81:
--- Quote from: The Krasnoe Dinamo on June 11, 2009, 04:02:04 AM ---LMAO @ this (from kuruption81):
Fergie wont sell, remember what he said a few months back "wouldn't sell a virus" to "that mob."
Most of these storys are lazy journalism to sell papers or placed by madrid to disrupt the player and swing his mind. Like i have said before its not up to Ronaldo though and his wishes dont mean shit as long as he is under contract.
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lol uhhhh i didnt say that ;) Seriously though every day for three years the papers have been saying Ronaldo would be leaving, yet till now it never happened.
In all honesty i really didnt expect him to go, i thought it was more likely to be next year as he would only have two years left on his contract. I guess we wouldnt have got 80 mil though, i thought they would keep him for as long as possible. Especially from the comments Fergie/Gill had made and even Ronaldo only a few weeks ago saying he wasnt going anywhere.
I also didnt think that Real would offer anything worth accepting, im dissapointed but if we buy the right players we can strengthen the side.
--- Quote from: The Krasnoe Dinamo on June 14, 2009, 04:00:24 AM ---i'm worried.....where's kuruption81 ? ;D
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Dont worry i havent killed myself. I was away this weekend so i couldnt get on the net as i have to go back to my parents to use it, unfortunatly i dont have broadband at home.
Elano:
http://www.as.com/futbol/articulo/cristiano-ronaldo-deja-pequeno-bernabeu/dasftb/20090706dasdasftb_57/Tes
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