RBX - HIBERNATION SHIVERS (Official Discussion)

[Malcy]

Vinyl with the headphones tonight for the second listen. Solid album. That beat on Picnic Caskets is so deadly, especially if you say it in the mirror 3 times!DPG feature may not have been what you wanted it to be but it's still very good and good that they show up. Picnic Caskets, The Moon & Midnight Drive still my favourite 3 for now.

Really looking forward to the next projects.

[Sccit]

So all these artists that say there's no money in music anymore are full of shit?  Because you all made decent money on this small independent release, and if you guys can do it, these bigger names should easily be able to do it.

there’s no money compared to what it used to be

we made enough to fund another release

[Soopafly DPGC]

there’s no money compared to what it used to be

we made enough to fund another release

So would you say you're disappointed with the sales overall then?  I imagine you set out to do more than just break even on the album.  What do you think you did wrong that you will remedy for the next release from your camp to increase sales?

[Sccit]

So would you say you're disappointed with the sales overall then?  I imagine you set out to do more than just break even on the album.  What do you think you did wrong that you will remedy for the next release from your camp to increase sales?

i never said we broke even .. i said we made enough to fund another album .. and funding an album on this level is not cheap. so every album makes more than the one before… that’s the goal. growth.


we’re not guna buy a house off the rbx album .. in 1996 we woulda … but relative to todays market for music, it was definitely a success and not disappointing .. we actually did better than we thought we would with the CD sales.

[astra4322]

Still on Tidal

[Sccit]

Still on Tidal

we re-distributed it

[astra4322]

Of course nit in Apple again

[Sccit]

Of course nit in Apple again

yea… apple is bitchmade. prolly another couple weeks.

[Sccit]

[Soopafly DPGC]

i never said we broke even .. i said we made enough to fund another album .. and funding an album on this level is not cheap. so every album makes more than the one before… that’s the goal. growth.


we’re not guna buy a house off the rbx album .. in 1996 we woulda … but relative to todays market for music, it was definitely a success and not disappointing .. we actually did better than we thought we would with the CD sales.

That's awesome you're learning and growing with each release.  That's how you build.  What mistakes do you think your crew made with this RBX album that you learned from that will help you increase sales for future albums going forward?  What kept this album from blowing up more? 

One I imagine is the DPG feature on here not being quite up to par. 

Was RBX happy?  Is he planning on using your team again for his next release?

[Sccit]

That's awesome you're learning and growing with each release.  That's how you build.  What mistakes do you think your crew made with this RBX album that you learned from that will help you increase sales for future albums going forward?  What kept this album from blowing up more? 

One I imagine is the DPG feature on here not being quite up to par. 

Was RBX happy?  Is he planning on using your team again for his next release?

i don’t think there’s any regrets, just learning experiences….the main thing i want to improve on is the promo and marketing, which this was only labcabin records’ second release, so there’s lots of growth to be had on that end .. for that we are working directly wit m80, one of hip-hops top A&Rs, to help tighten up the marketing on the next release…

the DPG feature was out of our hands… Daz and Kurupt both promised RBX a verse for the album and in the end Daz only delivered on a chorus & Kurupt only delivered on an intro LOL .. but due to that, we were able to get Crooked I, which made us more than happy.

RBX was extremely pleased.. this crushed his previous release in terms of sales, popularity, and overall quality. his social media presence grew tremendously through this album and his brand value increased x 3 .. For now, we have no plans of another RBX release in the foreseeable future, but he will definitely be puttin in work on upcoming Labcabin releases.

[Soopafly DPGC]

i don’t think there’s any regrets, just learning experiences….the main thing i want to improve on is the promo and marketing, which this was only labcabin records’ second release, so there’s lots of growth to be had on that end .. for that we are working directly wit m80, one of hip-hops top A&Rs, to help tighten up the marketing on the next release…

the DPG feature was out of our hands… Daz and Kurupt both promised RBX a verse for the album and in the end Daz only delivered on a chorus & Kurupt only delivered on an intro LOL .. but due to that, we were able to get Crooked I, which made us more than happy.

RBX was extremely pleased.. this crushed his previous release in terms of sales, popularity, and overall quality. his social media presence grew tremendously through this album and his brand value increased x 3 .. For now, we have no plans of another RBX release in the foreseeable future, but he will definitely be puttin in work on upcoming Labcabin releases.

That makes total sense.  I do agree promo and marketing seems to be the key in this environment.  You could have the greatest album in the world but if no one knows about it, it's not going to blow up.  And to the contrary, i've seen subpar albums get tons of promo and marketing and blow up, but the album wasn't even really that good. 

Do you get the vibe from RBX that this might have been his last full solo album?  Maybe i'm wrong, but didn't you guys have to push him a bit to get him to want to do another full album?  Just wondering if you knew if he had plans to do more based off the success of this album, or he feels he's getting too old to keep dropping stuff.  Especially with another label who might not work with him as closely or encourage him as much as your team did. 

[Sccit]

That makes total sense.  I do agree promo and marketing seems to be the key in this environment.  You could have the greatest album in the world but if no one knows about it, it's not going to blow up.  And to the contrary, i've seen subpar albums get tons of promo and marketing and blow up, but the album wasn't even really that good. 

Do you get the vibe from RBX that this might have been his last full solo album?  Maybe i'm wrong, but didn't you guys have to push him a bit to get him to want to do another full album?  Just wondering if you knew if he had plans to do more based off the success of this album, or he feels he's getting too old to keep dropping stuff.  Especially with another label who might not work with him as closely or encourage him as much as your team did.

he’s sitting on material from before we started working with him .. mainly a rock album called “Liquid Metal” that he’s been talking about for a while now. There’s no plans to drop it currently, but he teases it every now n then LOL..Outside of that, he wasn’t planning another album until we came along and put it in motion. He was in a bit of a depression/hibernation that we had to wake him up out of in order to work, hence the album title. That’s kind of been the theme of Labcabin Records, because it was the same typa deal wit Fatlip, who was also able to turn his career back around after Torpor dropped.

[WCThang]

i don’t think there’s any regrets, just learning experiences….the main thing i want to improve on is the promo and marketing, which this was only labcabin records’ second release, so there’s lots of growth to be had on that end .. for that we are working directly wit m80, one of hip-hops top A&Rs, to help tighten up the marketing on the next release…

the DPG feature was out of our hands… Daz and Kurupt both promised RBX a verse for the album and in the end Daz only delivered on a chorus & Kurupt only delivered on an intro LOL .. but due to that, we were able to get Crooked I, which made us more than happy.

RBX was extremely pleased.. this crushed his previous release in terms of sales, popularity, and overall quality. his social media presence grew tremendously through this album and his brand value increased x 3 .. For now, we have no plans of another RBX release in the foreseeable future, but he will definitely be puttin in work on upcoming Labcabin releases.

That's crazy that Daz/Kurupt have known RBX for so long and couldn't even deliver on the most basic promise.

I feel like there's no real friendships in the music biz. So weak.

[doggfather]

Wow, i really want to hear that rock album!