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Man U's New Goalie.. commercial signing? (americans read this too!)

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Don Seer:
For the Americans.. Man U's new goalie Tim Howard is an American, which is a pretty strange thing really since we know americans arent really into soccer.
He seems pretty good in the games i've seen, and he's defo better to me that bartez.. who i was always dubious of.. maybe coz he looks like a mates dad. lol


Here's the low down on the guy
http://www.manutd.com/bio/bio.sps?iBiographyID=9583

So.. Now Man U can have more fans that dont live in manchester - LOL

Anyways.. my point.. is this signing a sneaky way to break Man U merchandise + awareness into the American market?


(btw i'm not a man u fan. :P)

bez:
I dont think man utd needed to buy an american player to make their club more well known in the U.S.A.  I bet if you asked n e american teenager to name a football club from england they wud say Man utd.  He is a good keeper and Ferguson bought him knowing that he was a good keeper.  Keller, Fridel, nowwww Tim Howard.  

Don Seer:
Gives americans more of a reason to support Man U tho.. mmm. merchandising.. lol

with real madrid aquiring beckham, which is expected to launch their merchandising to new levels seems the game may be played more than just on the pitch... better merchandising = more money = more to spend on players = more big names = more sales = more money...

bez:
Beckham will get Madrid loads of money from Asia and that prob a reason they bought him, because beckhams face can appear on n e product in China, japan etc and whatever the product is it will prob sell just because beckham face is on it.  I doubt sticking Tim Howards face on a bottle of shampoo is gunna sell alot in America.  

No doubt a few shirts  will sell in America with Howard on the back but apart from that I cant see how Man Utd are gunna make the kind of money off howard that Madrid will make off beckham.  The comparison of the players is in totally different worlds.

Don Seer:
well I dont mean the players themselves, from real madrid's perspective beckham will help raise real madrids profile as a brand.

Man U is already a brand, but I believe they are trying to enhance their awareness by slowly infiltrating america :)

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