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Ja Rule Gonna Change His Name

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Semir:
After reading that statement a second time the first thing that came into my mind after reading " exit Ja Rule, enter the new world ... Enter Loki" is "Exit Tupac enter Mak...."

Bad-ass Ja Rule says he isn't scared of death. So why would George Palathingal quiz him about hanging out at fashion shows?

ROC THA BLOCK
Sydney SuperDome, Olympic Park
Wednesday, 7.30pm
$99.20-$142.20
Bookings 9266 4800
Also playing are Chingy, Twista, 112 and Nitty

Ja Rule is the husk-voiced gangsta-pop MC headlining Wednesday's Roc tha Block rapstravaganza alongside fellow hip-hop chart superstars Chingy and Nitty. Rule is a dope-smoking, allegedly gun-toting, bona fide bad-ass - yet he postponed our interview because his friend and label boss, Irv Gotti, insisted Rule accompany him to a fashion show in New York.

That's right - a fashion show. What has become of Ja Rule? The man born with the name Jeffrey Atkins laughs heartily. Thank God.

"Me and Gotti, we gotta do fashion week," he says. "We are new designers, you know, we got our Ervingeoffrey [as in 'Irv and Jeffrey'] clothing line, so ... we're out there rubbing elbows, kissing babies, man."

That doesn't sound very gangsta.
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"Hey, man, sometimes gangstas do very keen things, you know? You would understand if you was a gangsta."

I'm clearly not a gangsta. What is he talking about? "I know you're not a gangsta, that's what I'm saying, ha ha ha! You don't wanna live my life, man, trust me."

Why not? Rule exhales wearily.

"I got court cases up the arse, man," he says. "But that's neither here nor there. You know, we just got to go and vindicate my innocence on those cases. I'd rather not talk about it. I mean, I'm sorry I even brought 'em up."

Unprovoked, he continues: "As far as any other thing, industry beefs and shit, you know, that shit don't really mean nothing to me.

It's all smoke and mirrors for the public."

Rule is referring to his beef with Eminem protege 50 Cent, right?

"Yeah, like I said, I'm not thinking about it because these dudes don't really want beef," he says. "What do you call these guys? Studio gangstas, studio bangers. They 'get their gangsta on' in the studio! It's a facade for the public. They don't really wanna mix things up. Not in the streets. Only in the mic booth."

Two years ago, Rule made a commercially unsuccessful album, Blood in My Eye, that did little more than violently address his issues with 50 Cent. He's back on track with the singalong grooves and chart-friendly sounds of his latest album, R.U.L.E.

"I had to get that off my chest, I had to express myself," Rule says of Blood. "Now I can move on and any talk beyond that is like, 'Yo, if you've got anything to say, come see me.'

"R.U.L.E. is me letting the people know that I make hit records. Know the man for the music and his artistry: I make great music for the people to love and enjoy."

Ja Rule loves his life. Ask him what the good things about it are and he says without hesitation, "I got three beautiful kids, a beautiful wife - that's the top."

Then why would he put his life in jeopardy by getting into high-stakes ego battles with other, possibly gun-crazy, artists?

"Life is life and death is death," the 28-year-old says. "We all live to die, you understand? What you do in between makes up your mark in life. So what I've done in between life and death so far, you know, I haven't done bad. And I'm not finished."

Even if someone doesn't kill Ja Rule, he's not going to be around much longer. The MC has a new project - and persona - in the works.

"I'm about to put together a two-album set that's real crazy," he says. "Y'all may get it, I dunno, maybe end of the year, maybe early 2006, but this is what I'm about to put forth: exit Ja Rule, enter the new world ... Enter Loki. When y'all get the albums y'all will understand what's going on."

Can he give us any hints? "Well, it'll be Ja Rule's last album ... 'cause Loki has his first album coming out shortly after that. Ha ha! It's gonna get crazy, we're gonna have some fun!"

Isn't Loki the Norse god of mischief?

"Oh, man, that's the angel of death," he says. "That's the dude y'all ain't seen yet. You're gonna f---ing love the shit out of him."

mauzip:
and i thought p. diddy was a lame name :sleep:

Dip Set Movementarian 4 Life:
<---still gonna be a JaRule fan no matter what...

Hatesrats™:
 ;D

Kal EL:
okay he IS doing the SAME DRUGS as Whitney Houston!!!

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