West Coast Connection Forum

DUBCC - Tha Connection => West Coast Classics => Topic started by: me1 on August 04, 2008, 03:33:38 PM

Title: Aftermath Beverage Company/DETOX Marketing Plan
Post by: me1 on August 04, 2008, 03:33:38 PM
In a nutshell, a big piece of the marketing plan for Dre's album has been formulated.

Some highlights:

"WILTON, Conn., Aug 04, 2008 (BUSINESS WIRE) -- Drinks Americas Holdings, Ltd. (DKAM), a leading owner, developer and marketer of premium beverages, today announced financial results for its year ended April 30, 2008."

"The Company has completed the development, formulation, packaging and branding for the first spirits products arising out of its joint venture with Universal's Interscope Geffen A&M Records. It is anticipated that the first of these products, a premium cognac through the Company's venture with music icon Dr. Dre and his Aftermath Beverage Company, will be introduced to the market within the next sixty days."

"With respect to the production and supply of the Aftermath Cognac, the Company has entered into a letter of intent for the production, supply and European distribution of the cognac with Abecassis Cognac, a producer of premium cognacs. Completion of this agreement will not only give the Company access to a superior and necessary inventory of fine cognac, but calls for the Aftermath Beverage Company brands to be distributed by Abecassis in the European countries in which it is now doing business."

"Following the introduction of the Aftermath Cognac, the Company's joint venture with Interscope/Dre/Aftermath will introduce a unique new line of 80-proof flavored and unflavored sparkling vodkas. The Company, having completed any necessary formulations, bottle and label design, marketing plans, and regulatory approvals, expects that this new line of products will begin to be shipped to distributors within the next sixty days. These products are to be introduced in coordination with the launch of Dr. Dre's long-awaited "Detox" album, and will be supported by a fully integrated marketing program with the performer and his record company."


POINT BEING:

Shit is coming.  For real.  When he says "in a perfect world" the album will be out in November in December I think he's saying that in a perfect world all the components of bringing the album to light (marketing, primarily) will have been ironed out by then.  Hopefully the most important piece of the puzzle, the music, is taken care of.

http://biz.yahoo.com/bw/080804/20080804005823.html?.v=1
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: JRK on August 04, 2008, 03:42:09 PM
Hell yea
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: Woodrow on August 04, 2008, 03:47:13 PM
So Dre wants people drinking Aftermath and Pacifique, listening to Detox on his Beats by Dre Headphones.

He's doing it Godzilla big.
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: Mackin on August 04, 2008, 03:52:35 PM
So Dre wants people drinking Aftermath and Pacifique, listening to Detox on his Beats by Dre Headphones.

He's doing it Godzilla big.
;D ;D ;D ;D ;D ;D
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: AnybodyKilla on August 04, 2008, 03:56:04 PM
So Dre wants people drinking Aftermath and Pacifique, listening to Detox on his Beats by Dre Headphones.

He's doing it Godzilla big.

HAHAH!!!
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: UCC on August 04, 2008, 03:59:03 PM
Or by the time Detox comes out, all that liquor will be some vintage shit

I thought the new plan was Bishop coming out by November or so?
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: Black Gloves on August 04, 2008, 04:03:04 PM
So Dre wants people drinking Aftermath and Pacifique, listening to Detox on his Beats by Dre Headphones.

He's doing it Godzilla big.

That must be why he's takin steroids too
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: dubsmith_nz on August 04, 2008, 04:51:47 PM
haha fuck yeah!
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: PLANT on August 04, 2008, 05:00:35 PM
SHIT!, SON!!!!!!!!!!  8) :o
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: Quadruple OG on August 04, 2008, 05:03:58 PM
figured his booze would be closer to Alize
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: Dre-Day on August 05, 2008, 12:53:11 AM
Or by the time Detox comes out, all that liquor will be some vintage shit

I thought the new plan was Bishop coming out by November or so?
when did interscope say that?

bishop is just a shit talker it seems  ;)
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: TRG on August 05, 2008, 01:11:55 AM
get smashed n listen to Detox, sounds good
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: jaytee on August 05, 2008, 01:32:31 AM
figured his booze would be closer to Alize

You saying Dre is fruity or something?
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: The Ultimate Pianist on August 05, 2008, 05:51:58 AM
get smashed n listen to Detox, sounds good

Agreed.
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: Soopafly DPGC on August 05, 2008, 06:32:00 AM
figured his booze would be closer to Alize

You saying Dre is fruity or something?

"Your sexuality is fruity as Alize" - 2Pac

For real though, I think it's good that Dre is starting to get tied up in all this marketing stuff and other companies.  Now he's almost forced to release Detox.  If, on a whim, he decides to scrap the album, or start over, he's going to have a face alot of legal battles from these companies that are counting on Dre releasing "Detox" to help promote their products.  It'll be in the contract.  So Dre is almost definately going to have to release something, or be tied up in the courts with legal battles....and i doubt he wants that.
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: T-Dogg on August 05, 2008, 06:52:11 AM
So Dre wants people drinking Aftermath and Pacifique, listening to Detox on his Beats by Dre Headphones.

He's doing it Godzilla big.
;D ;D ;D ;D ;D ;D
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: UCC on August 05, 2008, 07:12:42 AM
For real though, I think it's good that Dre is starting to get tied up in all this marketing stuff and other companies.  Now he's almost forced to release Detox.  If, on a whim, he decides to scrap the album, or start over, he's going to have a face alot of legal battles from these companies that are counting on Dre releasing "Detox" to help promote their products.  It'll be in the contract.  So Dre is almost definately going to have to release something, or be tied up in the courts with legal battles....and i doubt he wants that.


Totally, it's kind of like when Foxy Brown and Lil Kim both signed book contracts and took big advances on them... that meant they had to finish them





Except neither of them did and now they're being sued by the publisher
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: Quadruple OG on August 05, 2008, 10:50:50 AM
figured his booze would be closer to Alize

You saying Dre is fruity or something?

"Your sexuality is fruity as Alize" - 2Pac

For real though, I think it's good that Dre is starting to get tied up in all this marketing stuff and other companies.  Now he's almost forced to release Detox.  If, on a whim, he decides to scrap the album, or start over, he's going to have a face alot of legal battles from these companies that are counting on Dre releasing "Detox" to help promote their products.  It'll be in the contract.  So Dre is almost definately going to have to release something, or be tied up in the courts with legal battles....and i doubt he wants that.

If Soopafly were to get his own booze, what would it be?
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: Native American on August 05, 2008, 01:10:58 PM
So Dre wants people drinking Aftermath and Pacifique, listening to Detox on his Beats by Dre Headphones.


If I Could Afford it, Thats how i would listen to it !!!!
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: elmizzy on August 05, 2008, 01:23:43 PM
figured his booze would be closer to Alize

You saying Dre is fruity or something?

"Your sexuality is fruity as Alize" - 2Pac

For real though, I think it's good that Dre is starting to get tied up in all this marketing stuff and other companies.  Now he's almost forced to release Detox.  If, on a whim, he decides to scrap the album, or start over, he's going to have a face alot of legal battles from these companies that are counting on Dre releasing "Detox" to help promote their products.  It'll be in the contract.  So Dre is almost definately going to have to release something, or be tied up in the courts with legal battles....and i doubt he wants that.
I "think" Dres been in the business long enough to know how contracts work. He knows "exactly" what he's signing, so he would not put him self in any sort of obligation "like" that.
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: MisterX on August 05, 2008, 08:24:45 PM
So does this mean we should get a single from Detox within the next 60 days? And why is Jimmy involved in all of Dre's business ventures?
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: The-Leak (aka) kingwell (bka) JULES on August 05, 2008, 08:29:30 PM
Fuck this monopoly-ass swerver..

Jk that's cool I guess.  He learning from the best   (Cam'ron, Sizzurp)
Title: Re: Aftermath Beverage Company/DETOX Marketing Plan
Post by: Quadruple OG on August 06, 2008, 06:55:02 PM
Fuck this monopoly-ass swerver..

Jk that's cool I guess.  He learning from the best   (Cam'ron, Sizzurp)

also from Lil' Flip as well with Lucky Nites