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Your new album, The Psychic World of Walter Reed is out. This seemed to quietly sneak up on everyone.
Yeah, man, Hallelujah. I told everybody that it was originally going to come out February 25th and this was not going to be no push back. A lot of people kind of doubted and a lot of people wondered. Even though it was on a Monday, it was who cares, because I put this out 100% independent, by myself. So it doesn’t matter about the day. But everything was meditated on the date to now so everything coincided with each other.
It also seems like you’re approaching this from a perspective that first week sales don’t matter so much as a long, slow burn.
Exactly. That’s the joy of doing things by yourself. When you’re doing it all independent, it’s all on you and it’s all hands-on. As soon as I did this, you can do it again. You can press how many you want and if you go with a major or some of these labels, they’re ready to move on and they don’t see it. I’ve always done my own videos anyways. I gotta big up my man Origin. I got a team that does my own videos. This is something that I just feel good about. When it’s on you, you can just push it as long as you want. That’s why there’s 41 songs on there. 41.
Fans are definitely getting their money’s worth like this, maybe a little too much! (laughs) I don’t wanna hear no complaints on this. I’m the CEO and I’m the label on this. We’re doing this 100%. When you have real artists who love and enjoy music as much as the fans, you know, you just get love. We’re one and the same on this. There’s no, like GZA said, no electric guitar mountain climbers. Who’s the A&R? (laughs)
I A&R’d the whole thing. I want to big up my team A.D. He helped me and ESL. It was us on there.
You’ve gone the major route, the indie route, and now you’re doing this 100% on your own. What made you want to do this by yourself?
Let me explain this to everybody. I was offered a couple of deals and that’s what took me so long. It kind of took me off a little bit. I had offers and stuff like that and I would negotiate with them. But all of these companies wanted to cheat my fans. This was their precise words, “Oh, you’re going to do a double? Why give out music like that? Why not do one and one?” I always thought they was being cheap because they didn’t want to press up another CD. What’s another CD in these days? Another five cents, some pennies? If you got the money, spend it. I always felt like I was cheating my fans because I told them it was a double album. I sat down with a couple labels and i ain’t gonna say no names, but we negotiated and one was taking too long, like a couple of months. They’re setting up deals and then when I saw the contract, it wasn’t as good. I always felt like I had a strong team, like 730 also, who coached me through this, and Gazi also. I always felt like I could do this by myself. Also Tha Advocate too. Cats was just telling me things I could do myself because we already got the name. I built with Starks on this too.
You’ve been touring with Ghostface a lot too. What’s your relationship like with him today?
Yeah, that’s my brother right there. We’re going to end up doing an album. We’re working on a lot of stuff. We’re on the road and we write down a lot of ideas. He’s very supportive of the album. I have tears in my eyes. We were on tour in Canada and let me say this. For a lot of people out there, I’m glad everybody’s got their albums now. I make sure if you pay for it I make sure that you get it. We finally got it on Amazon. When we first started the tour, I was actually doing a show in place of Inspectah Deck in Canada. So when I went out there, it was three days ahead of Ghost getting there. He wanted me on the tour. And the same day that the CDs were done, I was leaving and I had to go pick up my CDs and it was too far. The plane was right there. You know, it was just too far, man. Word. All the way down by San Diego or something. It was too far so I didn’t even have the CDs on the road, but that’s what made it so wild. Through my team, I got it delivered. My team delivered the CDs.
And Ghost helped me a lot. He’s very supportive. We’re going to do an album. We’ve already recorded together. That’s my brother right there.
Some of the biggest legends of hip-hop, 2Pac, Biggie, Nas, Jay-Z, and of course Wu-Tang, all had a double-disc release. Was this something you felt like you needed to do?
Yeah. It hit me one day, like boom, I want to give the fans something special. I wanted to do this. I always wanted to do an album using my name anyway. I said after this I’ll use my government name. It was just the perfect timing. I just started recording, man, right after Behind the Stained Glass and in the midst of Elizabeth and all those albums were going on. I started hinting that I wanted to do this album and that I had to focus on it. I did mixtapes, I did Untold Stories, The 3 Day Theory, those things were coming out. It was just a lot of material here and there. I didn’t want to stop flooding the streets, but that was what’s happening. I was always focused on this album and that’s what was happening. I wanted to record this and stick to the concept and make sure that everything I wanted to do was in this. I wanted people to know who Walter Reed from the Planet of a Million Years was.
It’s been a couple years since you dropped an album. How do you view your fanbase today?
I don’t really even be concentrating on that as much, but I know that I’ve never really outdid myself because I always felt like there’s always room, and that’s what the motivation is. I’m not burning myself out. I’m not doing too much because the window of opportunity is so wide. I look at it like, ‘You know what? If I keep my style fresh and young, then that’s how it’ll always be. That’s how it’ll always be.’ I work with people who have an open mind and they’re already elevated and I caught up to them and hopefully I’ve passed them so they can catch up to me now. (laughs) Word. The younger generation who’s getting on it, even my son, he would always rap “Salvation” to me. That put me on the right perspective. I embrace the new generation as they embrace Priest, but I think that’s just something that they need to hear.