West Coast Connection Forum

DUBCC - Tha Connection => Outbound Connection => Topic started by: Mr. Humonculous on March 28, 2005, 05:08:43 PM

Title: McDonalds Hungry For Hip-Hop
Post by: Mr. Humonculous on March 28, 2005, 05:08:43 PM

McDonalds Hungry For Hip-Hop
By Nolan Strong
Date: 3/28/2005 6:28 pm

McDonald’s is seeking to use Hip-Hop to promote their Big Mac sandwich and have offered money to rappers who include the sandwich’s name in a hit record by summer.

Magazine Advertising Age reported that McDonald's has hired marketing firm Maven Strategies to help get the sandwich name checked into upcoming songs.

Maven Strategies is also hoping to time the release of the record that names the sandwich around a broader marketing campaign McDonald’s hopes to launch.

McDonald’s will have final say over the content of the song that includes the name, but Tony Rome, CEO of Maven Strategies, said that McDonald’s is willing to allow the artists to determine how to incorporate the sandwich into their songs.

“The main thing is to allow the artists to do what they do best,” Rome told Advertising Age. “We’re letting them creatively bring to life the product in their song.”

Artists will not receive any money upfront, but instead, McDonald's is offering $1 to $5 every time the song is played on the radio.

“The risk involved for upfront payment is all eliminated,” Rome continued. “If an artist isn’t able to deliver [a hit], there’s no out-of-pocket cost to the client. You pay for performance.”

Maven Strategies performed well last year, after landing the Seagram’s Gin into five rap songs, from such acts as Kanye West, Twista, Franchise Boys and Petey Pablo.

“Hip-hop represents a large share of what pop culture is today,” Rome continued. “Hip-hop’s endorsement of different brands give them a cool factor and representation among youth. They gain credibility by being mentioned in songs.”

allhiphop

Title: Re: McDonalds Hungry For Hip-Hop
Post by: MANBEARPIG. on March 28, 2005, 05:18:49 PM

Quote from: Mr. Humonculous on March 28, 2005, 05:08:43 PM

McDonalds Hungry For Hip-Hop
By Nolan Strong
Date: 3/28/2005 6:28 pm



Maven Strategies performed well last year, after landing the Seagram’s Gin into five rap songs, from such acts as Kanye West, Twista, Franchise Boys and Petey Pablo.

allhiphop

wooooow

"Shout out to Seagrams Gin cuz I'm drinkin it and they payin me for it"  I always thought that was a joke now its kind of pathetic :-\

Title: Re: McDonalds Hungry For Hip-Hop
Post by: M Dogg™ on March 29, 2005, 05:45:51 AM

They should back pay for old school tracks that mention Big Macs that still get played. Rob Bass - It's Takes Two... "I like a Whooper fuck a Big Mac"

Title: Re: McDonalds Hungry For Hip-Hop
Post by: -Euthanasia- on March 29, 2005, 05:55:57 AM

i once got busy in a burger king bathroom

Title: Re: McDonalds Hungry For Hip-Hop
Post by: Diabolical on March 29, 2005, 12:10:43 PM

Would you still get your money if you made a song telling people about how MacDonalds are responsible for the death of millions of cows each year? http://www.peta2.com/ Meat Is Murda Muthafukka

Title: Re: McDonalds Hungry For Hip-Hop
Post by: Woodrow on March 29, 2005, 01:07:43 PM

mur·der- The unlawful killing of one human by another, especially with premeditated malice.
http://dictionary.reference.com/search?q=murder

Smart move by McDonalds.

Title: Re: McDonalds Hungry For Hip-Hop
Post by: Suga Foot on March 29, 2005, 01:41:38 PM

I could see Chingy buyin into this.

Title: Re: McDonalds Hungry For Hip-Hop
Post by: Kill on March 29, 2005, 02:01:39 PM

smart move and yedah, chingy wouldn´t surprise me either. of course it´s pathetic, but strategically it might be pretty clever

Title: Re: McDonalds Hungry For Hip-Hop
Post by: Woodrow on March 29, 2005, 02:12:13 PM

I'm a McBaller Baby!

Title: Re: McDonalds Hungry For Hip-Hop
Post by: eS El Duque on March 29, 2005, 03:09:47 PM

NWA gave a shoutout to Mcdonalds  8)

Title: Re: McDonalds Hungry For Hip-Hop
Post by: davida.b. on March 29, 2005, 04:12:58 PM

exploitation exploitation exploitation exploitation exploitation exploitation exploitation exploitation exploitation

Title: Re: McDonalds Hungry For Hip-Hop
Post by: MANBEARPIG. on March 29, 2005, 09:16:25 PM

List who you think will try at this

I think:
-Chingy
-Petey Pablo
-Jermaine Dupri
-Ludacris
-Xzibit
I could see diddy or Mase with another comeback for this too

Title: Re: McDonalds Hungry For Hip-Hop
Post by: MANBEARPIG. on March 29, 2005, 09:18:00 PM

and Lil John

Do you like big macs? YEAAAHHHHHHHH!

Title: Re: McDonalds Hungry For Hip-Hop
Post by: davida.b. on March 29, 2005, 10:34:03 PM

Quote from: Capo Status on March 29, 2005, 09:16:25 PM

List who you think will try at this

I think:
-Chingy
-Petey Pablo
-Jermaine Dupri
-Ludacris
-Xzibit
I could see diddy or Mase with another comeback for this too

Snoop and Nelly will probably give it a shot.

Title: Re: McDonalds Hungry For Hip-Hop
Post by: wcsoldier on March 31, 2005, 11:01:51 AM

Quote from: david "Dirt Dog" a.b. on March 29, 2005, 10:34:03 PM

Quote from: Capo Status on March 29, 2005, 09:16:25 PM

List who you think will try at this

I think:
-Chingy
-Petey Pablo
-Jermaine Dupri
-Ludacris
-Xzibit
I could see diddy or Mase with another comeback for this too

lol at the Mase comeback. One sentence is enuff : money by any means
Snoop and Nelly will probably give it a shot.

Title: Re: McDonalds Hungry For Hip-Hop
Post by: Diabolical on March 31, 2005, 11:19:53 AM

Cam'ron and the rest of the Diplofags

Title: Re: McDonalds Hungry For Hip-Hop
Post by: Thuglife on March 31, 2005, 01:36:43 PM

G-Unit is gonna do this shit, no doubt bout it

Title: Re: McDonalds Hungry For Hip-Hop
Post by: white Boy on March 31, 2005, 01:56:52 PM

McGangstas

Title: Re: McDonalds Hungry For Hip-Hop
Post by: -Euthanasia- on April 01, 2005, 08:54:32 AM

its starting

    Ronald_Mac_Donkage_-_Return_of_the_Big_Mac-Onesided_Vinyl-2005-SGN