West Coast Connection Forum
DUBCC - Tha Connection => West Coast Classics => Topic started by: woof on April 21, 2011, 01:20:17 PM
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Chrysler and Beats by Dr. Dre audio partnership introduce a revolutionary approach to automotive sound by producing studio experience just as the artist intended
April 21, 2011, New York — Chrysler Group and Beats By Dr. Dre announced today a bold new partnership that, for the first time, brings the studio quality sound experience of Beats by Dr. Dre technology and places it into an automobile: the all-new 2012 Chrysler 300S. This unique partnership is bringing the music studio to consumers in cars not just by adding speakers, but working the music makers themselves to reproduce sound the way that its made in the studio. The announcement was made during Chrysler’s press conference at the 2011 New York Auto Show.
Instead of the traditional approach to automotive sound entrusting lab coat-adorned engineers as the arbiters of musical taste, Beats by Dr. Dre founders Dr. Dre and Jimmy Iovine worked side-by-side with the engineering team at Chrysler to design and tune the 10-speaker audio system. The resulting audio experience offers a polished and refined professional-grade studio sound that only long-time music experts like Dr. Dre, a legendary producer and artist and Iovine, an acclaimed producer and chairman of Interscope Geffen-A&M Records could achieve.
“Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars,” said Jimmy Iovine, Chairman of Interscope Geffen-A&M Records and co-founder of Beats by Dr. Dre. “Beats by Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve.”
“Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology,” said Oliver Francois, president and CEO, Chrysler Brand. “Our goal in partnering with Beats by Dr.Dre is to revolutionize the expectations for audio quality in an automobile, establishing a new bar in sound that comes closer than ever before to replicating the recording studio sound of professionals like Dr. Dre and Jimmy for drivers of the new Chrysler 300S.”
The 2012 Chrysler 300S models powered by Beats by Dr. Dre audio system will arrive at Chrysler dealerships nationwide in the fall 2011. For more information, please visit, www.beatsbydrdre.com or www.chrysler.com.
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nice!
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this is pretty cool
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Wow awsome !!
No fuck it
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300s are played out.
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Everything but Detox!
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Everything but Detox!
doing business outside music is always good if not better
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Wow awsome !!
No fuck it
Haha
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:-X
Good for them ... I don't think anyone is going to buy a 300s based on this. I think they just bought out the contract for whoever else has speakers in there (bose, infinity, etc). More $$ for them but I hope Dre releases Detox man.
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The more side ventures he does the longer it will take for Detox (and unfortunately RED) to drop.
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Meh, I'd rather see beats by Dr.Dre in the new BMW's. :-\
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Meh, I'd rather see beats by Dr.Dre in the new BMW's. :-\
id rather have them on my playlist, as long as they are good :laugh:
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http://www.youtube.com/watch?v=O5RNBaT3AzI&feature=player_embedded#at=16
Dope! 8)
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http://www.youtube.com/watch?v=O5RNBaT3AzI&feature=player_embedded
8) 8)
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he doing everything EXCEPT releasing dope music
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Is that shannon Brown @ 0:29?
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y'all think dr. dre is the one making the deals? lol.
other dude a stan but he's not wrong when he says Dr.Dre is just a marketing image that represents more than one person
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Meh, I'd rather see beats by Dr.Dre in the new BMW's. :-\
exactly, cool audio system but the wrong car. would be better in a BMW or Audi.
this is the same car company that had to be bailed out by the US government not long ago :laugh:
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Bmw or audi could give a fuck about dre. The Bose or Bang & Olufsen systems are good anyways, dont need dre to try and boost sales. Audis are for cocks anyway
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it would be dope to hear an actual Dre beat in the commercial
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Is that Kendrick at 27 seconds?
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The more side ventures he does the longer it will take for Detox (and unfortunately RED) to drop.
This is exactly why it hasn't come out and it also explains why the songs that have come out haven't been "game changing". Dre needs to get his head 100% back into the music. It might not be Dre's decision though. Like Action! said, there probably is someone else making the deals and just putting Dre's name and face on it and now Dre has to do whatever he's obligated to do. That shit sounds like Death Row all over again ;D.