Sean John, the world's fastest growing line of contemporary sportswear for men, today unveiled the largest billboard ever to hang in Times Square. The billboard portrays Sean "P. Diddy" Combs dressed in an athletic zip front jacket from the Spring 2004 Sean John collection as he holds his hand triumphantly in the air evoking a modern day image of the Colossus of Rhodes and brings to mind the highly successful marathon run in which he raised over $2 million for charity.

Located at Broadway and 47th Street, the billboard will be a front lit, screened vinyl canvas measuring 172 X 54 feet and can be viewed while heading downtown. It will occupy the space for an entire year.

"We thought this would be a truly monumental way to launch our new campaign to the millions of consumers who visit Times Square every year," said Jeff Tweedy, Executive Vice President of Sean John. A twin image will grace Los Angeles' famous Sunset Boulevard.

Sean "P. Diddy" Combs had this to say, "We are fortunate to have been able to secure this landmark advertising location in the most sought after site in the world, Times Square New York. I am realizing a dream in being on the largest billboard there and think it is a key moment for us as we continue to grow our fashion business."

 

Great, more promotion in the world.

ya know I used to hate puffy and all of badboy cause I was such a pac fan, but damn puffy is one helluva entreupronigga.  Props to Puffy and his sucess.

Fuck Puffy and Badboy they all some bitches.

Like triumph said;  "I didn't know wearing a suit was a skill"

ya'll can hate... but no one can deny that Puffy's high-rolling...

Just because Pac hated Puffy, don't mean you have to.

Just because Pac hated Puffy, don't mean you have to.

To some it does, to some it doesn't. Not everyone is SGV.

exactly don't assume I'm  all on pacs dick,there are alot of people who hate puffy that aren't pac I don't hate him because he got money I hate him because he's always in everybody else's shit doin dome goofy ass dance or something tryin to take center stage.  What is he??? he's a fuckin manager not a rapper not a producer but a fuckin manager he don't deserve to be any videos an shit Badboy is dying so he's gonna do some idiotic shit like this.  first Da Band then Diddy runs the city he's just making all of these feeble public displays to get people too look at him.  FUCK DIDDY if I ever met him I'd say that shit to his face! let him get somebodygaurds on me thats money in the bank right there.  I wish he would come to dubcnn I'd tell him straight up he's a bitch.