New Study: Blogs Boost Album Sales

[AZ§o§a]

And I thought the internet was EVIL???



Not surprisingly, blogs help boost album sales in a way that not even MySpace can. A study by New York University researchers found that being mentioned in a legitimate blog, improves album sales up to six times the average.

From the Hollywood Reporter:

NYU Stern professor Vasant Dhar and former student Elaine Chang sampled 108 albums released between January and March of 2007 to determine the impact of blog chatter on record sales. Using Amazon.com sales rankings, albums were tracked four weeks before and four weeks after release. Researchers found that when an album got mention in more than 40 legitimate blog posts, sales were three times the average. If those albums were associated with major labels, sales jumped five times the average. Albums that got more than 250 blog mentions saw sales increases of six times the average.

http://therapup.rawkus.com/2008/02/new-study-blogs-boost-album-sales.html

[Joe Bonanno]

i believe it. but those numbers probably pale in comparison to the amount of albums being STOLEN thru torrent, p2p and shit

[AZ§o§a]

tru, i just like to hear what we are doin isnt diminishing the thing I enjoy most. Plus I still buy albums.... after of course i hear it... but if i feel the album is dope i usually always still buy it

[Lunatic]

No surprise there.

[QuietTruth]

I can see how 'blogspots' can boost sales. 2 to 1 it's an intelligent cat runnin' it, talkin' about the music itself, writin' reviews, promoting' good shit, whatever the 'good shit' is to the blog's readers. If you a regualr or just some first timer who comes across a blog, wit a review of a Hip Hop album, and the cat seems like a respectable intelligent dude, who wouldn't take his word for it? I don't know, my thoughts.

[The Watcher]

what about the blog posts offering up the albums for download? guess they didnt include those

[AZ§o§a]

I can see how 'blogspots' can boost sales. 2 to 1 it's an intelligent cat runnin' it, talkin' about the music itself, writin' reviews, promoting' good shit, whatever the 'good shit' is to the blog's readers. If you a regualr or just some first timer who comes across a blog, wit a review of a Hip Hop album, and the cat seems like a respectable intelligent dude, who wouldn't take his word for it? I don't know, my thoughts.

gp, there are a ton of forums out there just droppin music and no knowledge, reviews, etc.

[QuietTruth]

^ What's gp mean?

[AZ§o§a]

^ What's gp mean?

good point

[Twentytwofifty]

what about the blog posts offering up the albums for download? guess they didnt include those

Yup, I don't care about anyones blogs unless they have a link to download.

[R1ZE]

correlation not causation...

[QuietTruth]

^ What's gp mean?

good point

Got cha.

[Lord Funk]

tru, i just like to hear what we are doin isnt diminishing the thing I enjoy most. Plus I still buy albums.... after of course i hear it... but if i feel the album is dope i usually always still buy it

Yep, me too. I use blogs all the time and download a lot.

If I download a new album or an old album that's still in print and like it, I'll buy it.

If it's out of print and I download it, whatever. There's no difference between that and buying it used in my eyes.

And if I bought an old school album on tape back in the days and someone ups it as Mp3s, well that just saves me the time-consuming task of ripping it and cleaning the audio.

[K.Dub]

what about the blog posts offering up the albums for download? guess they didnt include those

Yup, I don't care about anyones blogs unless they have a link to download.