It's June 05, 2024, 12:02:32 AM
I think this question is rhetorical, but is the era of the super producer completely over? I can’t help but feel that whole idea is a product of the old music industry, the one that is being disregarded and left for dead more and more as each day passes.The one hit wonder, with a big record that breaks regionally before spreading nationally, or comes to life via myspace or a youtube video- the one hit wonder has put the super producer out of business. And why? Probably for a few reasons, but the main one being that super producers just aren’t very reliable when it comes to making hits anymore. They recreate a sound that worked once, over and over again, and consumers are too smart for that nowadays. They’re not buying it. You have to be more creative. You can’t just keep selling them the wheel. You really do have to reinvent it.Notable current and former super producers who I think are stuggling for relevancy, regardless of whether they’ve had hits recently:1) swizz beats- his sound is just not interesting anymore. Too much yelling, not enough substance.2) the neptunes- better as a rock band3) scott storch- where’s this guy been?4) lil jon- see above. Crunk really is dead.5) Dr. Dre- headphones> songs he produced in last three yearsWho else is struggling for relevancy? Who are the new super producers that have taken their place?(xxl)
I'd say hell no it's not over, and yes its really really bad for Hip Hop...Cats like Timbaland, Polow, Toomp are some current super producers that come to mind off top...
i think Polow and the Neptunes are pretty good examples of that coz even to this day i can call a Neptunes produced track after just listening to a song for a couple of seconds and that´s not a good look.
Quote from: ABN on October 10, 2008, 03:47:59 AM i think Polow and the Neptunes are pretty good examples of that coz even to this day i can call a Neptunes produced track after just listening to a song for a couple of seconds and that´s not a good look. its the same for timbaland
Quote from: Poppa Large on October 10, 2008, 03:35:50 AMI'd say hell no it's not over, and yes its really really bad for Hip Hop...Cats like Timbaland, Polow, Toomp are some current super producers that come to mind off top...Tim and Toomp do produce a lot of quality shit and Toomp deserves everything he´s getting after putting 20 years into the game. but a lot of so called super producers are kinda destroying music coz they find a formula that works and they milk it to the core. i think Polow and the Neptunes are pretty good examples of that coz even to this day i can call a Neptunes produced track after just listening to a song for a couple of seconds and that´s not a good look.