Dr. Dre, Jimmy Iovine and Hewlett-Packard wants to save digital music.

[David Gutterman]

found this on www.aftermathmusic.com

A new alliance between Dr. Dre, Jimmy Iovine and Hewlett-Packard aims to save digital music. The goal is to lift the sound quality of the too-often tinny tunes squeaking out of our ear buds, and it’s an ambitious plan nonetheless. HP will release premium-priced laptops, headsets, and software featuring the “Beats by Dr. Dre” brand sometime this fall, music industry sources with knowledge of the offering told CNET News.

In an interview last week, Iovine declined to discuss HP or any other company that may be involved. He confirmed, however, that he and Dr. Dre are part of a plan to reconstruct the entire “digital music ecosystem” from the sound file to the computer and culminating with high-end headsets.

For HP, the partnership with Dr. Dre is part of a recent marketing trend that has seen the company cozy up to celebrities.

“HP is working to be more visible with influencers and they’ve been tying themselves to celebrities,” said Shim, who cited the collaboration between HP and fashion designer Vivienne Tam on a mini notebook that debuted in September 2008. “In this case, HP was able to charge a premium for a low-end product. This is unique for the PC industry. It’s consistent with their marketing strategy.”

It’s not tough to see how HP and Dr. Dre can help one another. HP will lend the “Beats by Dr. Dre” credibility among hard-core sound enthusiasts. In exchange, Dre, who has produced hit albums for Snoop Dogg, Eminem, and 50 Cent, transfers to HP laptops some of his street cred with a younger generation of music fans and computer buyers. Who can argue that Iovine and Dr. Dre don’t know high quality sound?

For the music industry, promoting better-sounding tunes is a means to have greater say in how digital music is packaged and sold. (www.Detox-DrDre.com)

Looks good to me!

[David Gutterman]

more on this

http://news.cnet.com/8301-1023_3-10307894-93.html

[MediumL]

so basically detox was only being delayed until they invented software good enough to listen to it. That explains everything!

[Jaydc555]

I got the beats by dre headphones the week they came out.They blow other headphones away.I wish they were more affordable so all you broke ass motherfuckers could hear these things.Even wack albums sound good on them

[Dre-Day]

transfers to HP laptops some of his street cred with a younger generation of music fans and computer buyers

eh  

[D1G1T4L]

I got the beats by dre headphones the week they came out.They blow other headphones away.

No they don't...... The frequency range in most other headphones over 200 bucks is better than dr dre headphones

[KyleEshna]

I got the beats by dre headphones the week they came out.They blow other headphones away.

No they don't...... The frequency range in most other headphones over 200 bucks is better than dr dre headphones

I agree.  They might be great if they're the only decent pair of headphones you've ever owned, but you can get much better headphones for that price range.

[No Compute]

Dr. Dre, Jimmy Iovine and Hewlett-Packard wants to make money.

[MarshColin]

Of all companies why did they choose HP? They make shitty computers.

[Detox Iz Not Active]

first of, LMAO @ street cred, nigga went from a she thang to a g thang


and Dre is NOT releasing  Detox this year

[Booz]

Of all companies why did they choose HP? They make shitty computers.

Yeah, don't every artist use apple computers anyways.

[T-Dogg]

Of all companies why did they choose HP? They make shitty computers.

Yeah, don't every artist use apple computers anyways.

In general, for some reason, yes they do.

[MarshColin]

Of all companies why did they choose HP? They make shitty computers.

Yeah, don't every artist use apple computers anyways.

In general, for some reason, yes they do.

Ya because it used to be that they were WAY more stable than PC's. Not the case nowadays. If you get a brand name PC it's still probably gonna suck, but if you build your own PC you can get just as good results as if u had an Apple AND it also can run Mac OSX now on any intel powered PC.