Have you noticed rap videos have become cheaper and crappier?

[Jaydc]

The days of multi million dollar videos are over.The hype williams of the worlds are no more lol.Their just is no reason to sink that kind of money into a video,when people are going to watch it once or twice on the internet and never again.Shit I cant remember the last time I watched a video on tv.

[Davizz]

Music industry is running out of cash.

YES. They made big budget videos because the market was 5 times bigger than what is now and there was no YouTube.

[Jimmy H.]

YES. They made big budget videos because the market was 5 times bigger than what is now and there was no YouTube.

Yup. People were paying for quality in those days. If you look at even ten years ago, think about how much advertisers were probably paying every day for commercial time on TRL or Direct Effect. Back then, you could make a new video and use it to jumpstart your whole marketing campaign. Once the video was in place, you had the single on radio and by the time, the album was on store shelves, the label had already made their money back and then some. For TRL to have gone under is as big a sign as any as to how far the industry has fallen. Not only is there no place for the labels to launch videos by new artists but even the more established money-makers are pretty much out in the cold.

[Dre-Day]

low budget is one thing, but the quality sucks a lot of times yes.

it can be done right though:
<a href="http://www.youtube.com/v/-MrQtOoQRpc" target="_blank" class="new_win">http://www.youtube.com/v/-MrQtOoQRpc</a>

[Tutlock]

low budget is one thing, but the quality sucks a lot of times yes.

it can be done right though:
<a href="http://www.youtube.com/v/-MrQtOoQRpc" target="_blank" class="new_win">http://www.youtube.com/v/-MrQtOoQRpc</a>

indeed . i sure as hell donīt miss the late 90s big budget videos where everyone was in a some kind of tube with flashing lights in the background, filmed through a fish eye of course.  puffy started the trend if i remember right and everyone followed. if you donīt get what iīm saying check some ol late 90s rap videos, they were basicly all the same.


you donīt need a big budget to make good videos and films. itīs been proven lots of times and there will always be some low budget films thatīll make their makers rich

[Trip Dee]

^ exactly. budgets are low, no doubt about it. the thing is you don't need no budget to have an idea, and videos these days have none, just a bunch of muthafuckas on some background...

btw Tutlock, i liked the fisheye....

[MrJas]

Music sales aren't doing well anymore - record labels aren't giving away massive advances and budgets on artists anymore. Unless you're guaranteed to kill it its going to be GREEN screening all the way.

[Blasphemy]

To me Death Row Records had the most classic videos produced. When u viewed there Hoodz, it was set up like a Stoner Cartoon type of deal. It was just a surreal moment when u view them. Ruthless Records had some amazing videos also. Aftermath had dope Slim Shady ones (IMO Dr. Dre's seemed like a Generic club ones).


Today well....it's shit.

[Elkoizm]

People don't watch videos anymore on TV.
Technology has changed so that anyone can make a dope video which makes artists think "Why the fuck should I spend this much on a video with these props, this director and all this when someone with a good camera and dope video editing program can pull off the same trick?"
Youtube plays a huge factor in the video game but the days of videos being premiered aren't the same.

[westside159]

Hell yeah rap videos now are all the fucking same .   Every single video you see on Mtv and 106 & Park are directed by the same person i think .   

90's rap videos were unique

[Action!]

I like Rik Cordeo's music videos

[dnjp4life]

I agree with the thread-starter.  Just look at Biggie's hypnotize and 2Pac's California Love, no hip-hop artist or director makes videos on that level anymore.  But I'm not really surprised since audiences have declined in recent years and people aren't really caring.

[Raje]

I Loveeeee crappy videos !

that shit be entertaining as hell... lol especially when ur loaded...

if u make a crappy video...  I will watch it.  Lol

[arubiano83]

watchin''  *the crossroads* 

[BOX5 the best poster on this site yell]

When you think about rap videos from 10 years or sumn ago, whether it was Biggie, Dr. Dre, etc... they all had a big budgets and were quite entertaining  

Nowdays we have the most hyped rappers like Drake who make cheap, dull video's...and the rest has even crappier Rick Cordero directed videos, don't even talk about the West lol  


I mean i understand we've had a recession and all, but maybe the reason of the decline is the fact that people don't watch video's that much anymore? What do you think?

lol@biggie was dead 10 years ago that got you my equal hahahahahaha, but again why would you want to spend big chipper jones on a video if you not seeing no return in sales? that would make no fucc'n sense yell