It's June 15, 2024, 01:50:10 PM
Dre and Aftermath are in no danger of "falling". Dre still has value as a mega-hit producer. Aftermath dropping artists is nothing new. Labels scoop up talent all the time then get in the studio and see if they have anything they can work with, people really buy into the idea that because it's Dr. Dre that every artist he works with or project he touches is gonna automatically be a huge success and if it isn't, he's lost it. Few things though:I got her album but it seems like after Truth Hurts album came out (which was JUST an aftermath release) and flopped, dre didnt wanna take any chances, which is probally why we never got a rakim album or bishop. The Truth Hurts issue was far less about the sales than it was about Interscope taking a giant L on that sample clearance on the first single. You can't have Aftermath without Eminem or Dr.Dre. 50 carried it on his back for a minute too but stopped. Now it's waiting for someone else to carry it. Ther one thing I've noticed with Aftermath is they like having the full package. You need to have a story for the buying public to get into. I think even with Eminem, people liked him with the first album but the background with the second album was where he became the biggest superstar in the world. Same with 50. He had the mixtape crowd. He had the Ja Rule beef. He had the "Getting shot nine times" story. He was getting co-signed with Eminem at the time when Em was making a huge hit movie then Dre handed him "In Da Club". These were guys who had all the major selling points. With Game, it was a similar deal.
Quote from: Jimmy H. on April 25, 2010, 07:52:04 PMDre and Aftermath are in no danger of "falling". Dre still has value as a mega-hit producer. Aftermath dropping artists is nothing new. Labels scoop up talent all the time then get in the studio and see if they have anything they can work with, people really buy into the idea that because it's Dr. Dre that every artist he works with or project he touches is gonna automatically be a huge success and if it isn't, he's lost it. Few things though:I got her album but it seems like after Truth Hurts album came out (which was JUST an aftermath release) and flopped, dre didnt wanna take any chances, which is probally why we never got a rakim album or bishop. The Truth Hurts issue was far less about the sales than it was about Interscope taking a giant L on that sample clearance on the first single. You can't have Aftermath without Eminem or Dr.Dre. 50 carried it on his back for a minute too but stopped. Now it's waiting for someone else to carry it. Ther one thing I've noticed with Aftermath is they like having the full package. You need to have a story for the buying public to get into. I think even with Eminem, people liked him with the first album but the background with the second album was where he became the biggest superstar in the world. Same with 50. He had the mixtape crowd. He had the Ja Rule beef. He had the "Getting shot nine times" story. He was getting co-signed with Eminem at the time when Em was making a huge hit movie then Dre handed him "In Da Club". These were guys who had all the major selling points. With Game, it was a similar deal. On point. None of the artists dropped by Aftermath were surprises. Maybe Raekwon was a surprise, because he was in the same position career-wise as Busta, whose album DID come out. But all the rest? None of those artists had an "in" for consumers -- Bishop, Stat Quo, even Rakim, etc. None of those guys had anything other to them than simply skills. Heck, even Rakim would've only been checked for by old school heads and us Aftermath core fans. That's just simply not enough return on investment. Bishop? I don't know one thing about him other than he's a rapper. There are tons of rappers out there. What Aftermath looks for is artists with a voice, something to say. When I think "Bishop Lamont's album," I think of Dr. Dre's possible beats for the album, not Bishop himself, you know? That's the problem right there.