Def Jam:ICON tournaments

[mrtonguetwista]

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts (NASDAQ:ERTS), in partnership with Def Jam Interactive, announced today that a series of DEF JAM: ICON(tm) tournaments* will be sponsored by GameStop and held in four major U.S. cities throughout February. DEF JAM: ICON will be released for the PLAYSTATION®3 computer entertainment system and the Xbox 360™ video game entertainment system in March 2007. EA Chicago and urban lifestyle powerhouse Def Jam Interactive continue to push the boundaries of game development by bringing unique and innovative content to the next generation of gaming.

Sponsored by GameStop and held at various GameStop and EB Games retail stores in Atlanta, Chicago, Los Angeles and New York, the tournament gives players a chance to compete as their favorite hip hop celebrities in one of the most highly anticipated hip hop lifestyle/fighting games of the year. Several stores in each city will host the tournaments but only one venue will also have a special appearance from one of the in-game celebrity fighters. Renowned hip-hop artist, Fat Joe, will be launching the tournament in Atlanta on February 13. He will be on location from 4:00 pm to 5:00 pm. The tournament begins at 3:00 pm.

See below for the 2007 DEF JAM: ICON tournament schedule (this list is partial and includes only the venues hosting celebrity appearances):

2/13/2007      Atlanta -     GameStop -
    5 GameStop locations and 1     Union City SWM
    EB Games location     4731 Jonesboro Road
        Suite 180

2/23/2007      Chicago -     GameStop -
    5 GameStop locations and 1     The Brickyard S/C
    EB Games location     6451 W. Diversey Ave.,#G-9

2/27/2007      Los Angeles -     West Side Pavilion
    5 EB Games locations and 1     10800 W. Pico Blvd
    GameStop location     Space 353

3/6/2006      New York City -     GameStop -
    6 GameStop locations     1282 Broadway
        (Broadway and 33rd)

For tournament rules, information on the event and other tournament locations, please visit http://www.gamestop.com/defjamicon. Players will compete using the DEF JAM: ICON videogame, and Xbox 360 consoles provided by Microsoft. Tournament start date: 2/13/07. NO PURCHASE NECESSARY. Eligibility restrictions apply.