Author Topic: Jay Z’s “D.O.A.” Actualy helped spread auto-tune software  (Read 303 times)

ikke

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While Jay Z’s “D.O.A” [click to listen] calls for the death of the popular audio software program Auto-Tune, the fad is far from dead.

Antares Audio Technologies, the company that created Auto-Tune, revealed to the New York Times that sales of Auto-Tune have in fact increased since the release of Jay Z’s “D.O.A.”.

“The Jay-Z controversy is great,” Marco Alpert, vice president of marketing at Antares, told the New York Times. “We couldn’t buy P.R. like this.”

Originally created to correct a singer’s pitch, Auto-Tune has become heavily used in Hip Hop and R&B. Artists such as Lil Wayne, Kanye West [click to read], and T-Pain have benefited tremendously from Auto-Tune and although Jay-Z [click to read] is hoping the trend comes to an end he is in no way putting down the artists who have profited from it.

"The guys who did, did it great," Jay-Z explained to New York’s HOT97 weeks ago. "Let them guys do it. They got their little niche. Let's move on."

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« Last Edit: August 02, 2009, 01:02:02 PM by ikke »
 

MediumL

Re: Jay Z’s “D.O.A.” Increases Auto-Tune Sales
« Reply #1 on: August 02, 2009, 12:59:22 PM »
The title is misleading. WHat the mean is that autotune sales rose despite DOA.
<a href="http://www.youtube.com/v/DjGVAwyb454" target="_blank" class="new_win">http://www.youtube.com/v/DjGVAwyb454</a>
 

ikke

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Re: Jay Z’s “D.O.A.” Increases Auto-Tune Sales
« Reply #2 on: August 02, 2009, 01:02:50 PM »
The title is misleading. WHat the mean is that autotune sales rose despite DOA.
what they mean is that autotune sales rose BECAUSE of DOA
 

50

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Re: Jay Z’s “D.O.A.” Actualy helped spread auto-tune software
« Reply #3 on: August 02, 2009, 01:07:50 PM »
jay-z failed
 

Lunatic

Re: Jay Z’s “D.O.A.” Actualy helped spread auto-tune software
« Reply #4 on: August 02, 2009, 01:19:50 PM »
“The Jay-Z controversy is great,” Marco Alpert, vice president of marketing at Antares, told the New York Times. “We couldn’t buy P.R. like this.”
Nice little jab at Jigga lol
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ikke

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Re: Jay Z’s “D.O.A.” Actualy helped spread auto-tune software
« Reply #5 on: August 02, 2009, 01:22:32 PM »
What's the chance jigga has stocks in the autotune companY?
 

Lunatic

Re: Jay Z’s “D.O.A.” Actualy helped spread auto-tune software
« Reply #6 on: August 02, 2009, 01:23:20 PM »
What's the chance jigga has stocks in the autotune companY?
:laugh:
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The Phoenix

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Re: Jay Z’s “D.O.A.” Actualy helped spread auto-tune software
« Reply #7 on: August 02, 2009, 04:05:53 PM »
What's the chance jigga has stocks in the autotune companY?
:laugh:
Jay-Z seems to own everything else, why not that?!
Time for a change...bring it!
 

ikke

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Re: Jay Z’s “D.O.A.” Actualy helped spread auto-tune software
« Reply #8 on: August 02, 2009, 04:19:35 PM »
What's the chance jigga has stocks in the autotune companY?
:laugh:
Jay-Z seems to own everything else, why not that?!
yep, I know enough people with a tattoo that says 'property of jigga'