the aftermath records downfall

[marquesmc@comcast.net]

 what i think dr.dre downfall with aftermath records is plain and simple is too much jimmy iovine, too me jimmy iovine is a new jerry heller and is the reason why lot of artist don't come out on his label. and dr dre puttin too much trust in him and control everything, if i'm not lyin i seen a old joell ortiz video interview and he was sayin jimmy iovine doesn't want me on the label and made joell ortiz leave .i think dr.dre should shake interscope records.

[BiggBoogaBiff]

i agree.  but also i think Dr. Dre is taking too long on Detox.  Don't get me wrong I want timeless music but at tha same time taking 8 going on 9 years (let's be fair, the whole 10 years thing was exaggerated lol).  If I was over there I'd just be like yeah Dre take your time with the record but don't take forever.  I get tha whole trying to preserve the record so it can be preserved but at tha same time in some cases it's either like ur either going to preserve the music or preserve yourself bcuz u can't do both (nobody in the history of life has, even Jesus Christ has more haters today than he did back then and they killed him).  u can only do either or that's the bottom line.  Everybody who signed with Aftermath Entertainment AND fuck it Interscope Records too who wasn't already a star waiting to burn then u just shouldn't even sign unless u tryna use that whole camp for knowledge purposes only.  What I'm sayin is if u don't already have that Star/It quality with you then you just aren't gonna happen.  



Bishop was close but he wasn't gonna make it, G.A.G.E i never even cared for dude really.  Brooklyn would've been pretty okay if Truth Hurts would've blown up, she could've been her understudy or something and then turned around and been Aftermath's RnB Lady (after Truth Hurts of course).  I mean with alotta tha artists that've been signed they all had POTENTIAL but they just weren't the Real Deal (i hate to use that term as old as that is).  Honestly, u thought Hayes was gonna be the next B.O.B. or Eminem?  I mean i don't count ANYBODY out at all ever, I'm still waitin on a Hammer come back album, I think he could do it lol (seriously), people will laugh but I think some people would listen to see what he's gotta say but that's just my idea.  Point is Aftermath is a prestigious label, it's the Harvard/Yale of Music, if don't have that it genius chromosome in your body then you just aren't going anywhere.  You'll be able to tell the second you hear that nigga; I don't hear y'all talkin bad about Freddie Gibbs.  Freddie stay in his own lane and do what he do and the people love it (why) bcuz #1 he has that IT factor, #2 he's doin him, #3 people appreciate good music that comes from the soul, (keep up wit me) it's when u have all of that plus CrossOver Appeal is when people will love and cherish your music forever; 10 years from now we'll still be playing old Death Row tracks or old Def Jam tracks or whatever, but 5 years from now u won't be playin' no J.R. Writer.  


I mean duh and-or whatever to it all right but fact remains people Know Everything but don't put alotta thought into shit.

[papa-smurf]

true.it shouldnt be no damn reason why dre didnt put out bishop lamount

[RedMagic213]

aftermath just had a multi-platinum release with Eminem...how is that a downfall?

[I`m Wayne Brady bitch!]

I love how many of you seem to "figure out" what goes on behind the curtains.

You don't know how Jimmy Iovine, or Dr.Dre, handle their buisness, neither do I. But I do think I have common sense, and that common sense tells me is that OF COURSE Interscope/ Aftermath won't invest millons of dollars in artists that doesn't have the potential to gain huge amounts of money.

Bishop Lamont, Gage, Hittman, Truth Hurts etc. does not have any superstar qualities, and is at best average. Why the hell should Jimmy or Dre invest their brand-name and money on some random rapper or singer?

Out of the shitload of people Dre has signed it's only Snoop, Eminem and 50 cent that have rose to superstardom, simply because they make more entertaining music and are more entertaining people.

Like someone said earlier, Eminem has a huge and successfull album out now wich is gathering shitloads of cash for Afermath and Intersope. That my friend is not a downfall 

[Stan]

...Everybody who signed with Aftermath Entertainment AND fuck it Interscope Records too who wasn't already a star waiting to burn then u just shouldn't even sign unless u tryna use that whole camp for knowledge purposes only.  What I'm sayin is if u don't already have that Star/It quality with you then you just aren't gonna happen.  
....Point is Aftermath is a prestigious label, it's the Harvard/Yale of Music, if don't have that it genius chromosome in your body then you just aren't going anywhere.  

Good post.  I agree for the most part.  I don't agree with needing the IT factor to come out on the math though.  I'm pretty sure Eminem was a big fuckin risk when he first came out.  Also I've heard Dre say in interviews he likes working with new talent so HE can make them into a star.  It is like a challenge, or project for him.  That is why he doesn't keep doing Snoop or 50 albums over and over again.  Maybe Em is the exception to the rule?  Also it sucks wasting your life for years to come on a label that doesn't even release your shit.  Working for nothing basically....
Let's look at the list of dropped or fired talent:
Rakim
Busta
Truth Hurts
Joel Ortiz
G.A.G.E.
Marsha Ambrosius
Hittman
King T ?
Brooklyn
Eve
Stat Quo (fuckin shame that dude gave up 5+ years of his life)
Bishop Lamont (same as above, little less maybe)
and I'm probably forgetting way more.  That is about 5 x as many fired artists than ones that have came out on that label.

@ I'm Wayne Brady:  Yea the whole thing about how people think they know what goes on behind the scenes is true.  Who really knows right?

[BiggBoogaBiff]

Yup, but u do have to have that "it" for it to work though.  I wouldn't buy a William Hung album produced by Dr. Dre lol, i'm just sayin'.  


that list is more like:

Busta
Truth Hurts
Marsha A.
Joell Ortiz (but Slaughterhouse came thru so...)
Eve

Stat, Ra, and G.A.G.E just aren't all of the way Aftermath material to be honest.

Bishop Lamont released albums (he just did it for free with WestCoast/Detroit only promotion).

Busta Rhymes released albums/mixtapes.

King T just isn't a superstar

Brooklyn is a song writer

Eminem was a risk but he had good probability that he was going to be successful just becuz he was white and his album was pretty much produced by Dr. Dre (you couldn't beat the combination at the time). 

[marquesmc@comcast.net]

the point i was making when i started this thread is aftermath records downfall is breaking new artists and not always relyin on eminem to save the label,yes eminem is going to always sell millions and that is good but what is the future gonna hold if you aint giving these new artist a chance.thats the problem with the record industry you gotta take a risk, dr.dre almost signed ne-yo to his label when ne-yo was a nobody but slept on him and now look at ne-yo a multiplatinum star and songwriter. but i do honestly think jimmy iovine is making bad decisions for dr.dre and i'm not talking detox that's dr dre personal problem but puttin out albums on new artists without jimmy all in his ear.i think lot former artist on the label could sold some records even without dr.dre input.if you look at interscope records right now its a producers label think about it they got timbaland,the neptunes,wil i.am,diddy,akon,polow da don, and if you a new rap artist and wanna get signed you have to be on these guys label or produced for you.soulja boy is the only artist on interscope records that blew up on his own without a major co sign and big producer to back him and thats the direction they should be going in, if eminem and 50 cent both left the label aftermath and interscope would be in trouble.

[Stan]

Yup, but u do have to have that "it" for it to work though.  I wouldn't buy a William Hung album produced by Dr. Dre lol, i'm just sayin'.  

Busta (borderline/becoming a legend)
Marsha A. (Lucy Pearl or some other group?)
Eve
Rakim (legend)
The Game (he's different... he was a big star that got fired/dropped)
already stars... he didn't have to do anything with these guys
"Truth Hurts, Stat, Joell Ortiz, and G.A.G.E just aren't all of the way Aftermath material to be honest...."  Modified your quote but that is what I agree with.
We also forgot about Focus... He was a sick producer.. dunno what happened there... man that list just goes on.
I made a post awhile back saying what do rappers do when they're not rappers (for a job).  I mean yea Bishop releases album but how does he make a living if it is just mixtapes/free shit?  Same with Stat, what does that guy do now, other than rap for free (no disrespect, just being honest)?  

To be straight, if Dre wanted to sign me as a producer, I don't think I would do it just lookin at the track record.  My shit isn't that good, it is just an analogy.  Yea its Dre but that Slim Mobster, or whatever the latest dudes name is that is on there, probably won't come out.

[Stan]

the point i was making when i started this thread is aftermath records downfall is breaking new artists....  but what is the future gonna hold if you aint giving these new artist a chance....

I know, that is what we are saying.  Look at the new part of the last with new artists... tonnes got dropped right?  They also got several years of their career robbed from them.  Ask Bishop how much he recorded same with Stat.  What came of it?  I agree.

[thegooddoc]

I don't understand how any artist that signed to aftermath could believe that Dre was obligated to blow them up.  It is a two way street.  Dre already signed them and paid them money and gave them an opportunity.  It is up to the artist to go from there. 

I don't see any talents leaving Aftermath and selling big numbers.  Why doesn't Bishop or GAGE or Joel Ortiz sell now that they are free to release their music?

[Stan]

Why doesn't Bishop or GAGE or Joel Ortiz sell now that they are free to release their music?

One word:  marketing

[I`m Wayne Brady bitch!]

Why doesn't Bishop or GAGE or Joel Ortiz sell now that they are free to release their music?

One word:  marketing

There's some level of truth in what you're saying, but marketing isn't enough. Bishop Lamont, GAGE and Joell Ortiz couldn't make a hit song to save their life, and as I stated earlier: They don't have a mainstream appeal/ star quality.

Take Soulja boy for example. Does his music suck ass? Yes indeed, but he has star quality and makes ignorant shit that appeals to the masses. Soulja boy is an artist you can market because he is shure to earn you money.

[MisterX]

Why doesn't Bishop or GAGE or Joel Ortiz sell now that they are free to release their music?

One word:  marketing

There's some level of truth in what you're saying, but marketing isn't enough. Bishop Lamont, GAGE and Joell Ortiz couldn't make a hit song to save their life, and as I stated earlier: They don't have a mainstream appeal/ star quality.

Take Soulja boy for example. Does his music suck ass? Yes indeed, but he has star quality and makes ignorant shit that appeals to the masses. Soulja boy is an artist you can market because he is shure to earn you money.

Supposedly Grow Up researched as being a hit single but Interscope sent out a cease and desist order to stop it from being played on the radio.

[Stan]

There's some level of truth in what you're saying, but marketing isn't enough....hey don't have a mainstream appeal/ star quality.

Take Soulja boy for example. Does his music suck ass? Yes indeed, but he has star quality and makes ignorant shit that appeals to the masses. Soulja boy is an artist you can market because he is shure to earn you money.

Marketing is the main component and you just gave the best example possible.  Soulja Boy is the wackest, most basic, simple MC (if you can call him that) on the market that is mainstream.  Why??  Marketing.  
They push a single, they advertise, they push the ringtone, they get writers to write simple songs with simple hooks so they stay in your head.  Common, I remember his shit a couple years ago sounded like nursery rhyme.  Oh... and you can't forget the memorable Soulja Boy dance. He did the first single on his own so I'll give him credit, but why can they market this?  Because the masses are dumb as fuck.  Only individuals, like a lot of us here, take the time to research, read credits, know dates, know history, etc. about music.  The rest fall into "the radio" category.  

If he wasn't marketed right, he would have gotten his card pulled along time ago for the shit he does.  Actually I remember him one time in an interview on TV saying he was tthe greatest rapper of all time  .  ALso the only reason he is still around is because of the music industry beast that is behind him.

What do you know... he is on Interscope/stacks on deck... haha