DJ Quik Reveals Label Plans, Wants To Return To Top 40 Radio

[The_Ripper]

Fresh off of releasing his critically acclaimed Book of David, DJ Quik is focusing on developing artists on his label Mad Science Recordings. Speaking with The FADER, he explained that he wants to move into a more mainstream lane and develop his new artist Griff Reynolds for Top 40 audiences.

“Realistically, I’m looking at my new artist, I’m about to sign this kid from... I actually already signed him, Griff Reynolds,” he said. “Talented. Want to do a record on him - conventional, none of this avant-garde shit. Something where he can go in the mainstream and have fun, be on the radio. Top 40. I’m going back to Top 40 as well, that’s what I plan to do.”

He also explained that Pomona, California’s Suga Free is joining the team and that he plans to expand his reach.

“I’m signing one of my old friends who I helped get into the game, Suga Free. Even though he’s kind of regional, he’s still people, he still has his fan base and they like him in certain circles. So I want to do another record on him, get him out there on tour. And pretty much eat off of this game that we helped to build.”

<a href="http://www.youtube.com/v/GxpX3r3Vo_8" target="_blank" class="new_win">http://www.youtube.com/v/GxpX3r3Vo_8</a>

[J-FUNKTION]

smh..quik is even more bi-polar than game..he hates that shit..now he wants to do it..

i aint supportin NONE of that trash..

book of david is great..stick to that..

and wait..hold up..GRIFF reynolds? wtf...

[Klue]

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

[Suga Foot]

I think Quik can pull it off.  His top 40ish stuff still sounds cool.

[Mista Rosa]

Being bi-polar doesn't mean you always change your mind, that's not the scientist explanation. Anyway Quik is hard to follow, always changing his mind about people, his career's moves etc.. But I'm glad he's keeping doing music, and he's def back with suga free. And Quik's mainstream music can't be bad, Quik's biggest hits are one of his best songs. He's too talented to follow the roots and do the same garbage people do actually.

[Spoonie Luv]

smh..quik is even more bi-polar than game..he hates that shit..now he wants to do it..

i aint supportin NONE of that trash..

book of david is great..stick to that..

and wait..hold up..GRIFF reynolds? wtf...

You think quik is selling out huh? he's just trying to spread his aduience instead of just being regional. he has a new artist that he has invested in and the best way to put him on is top 40 mainstream i.e. wiz khalifa,drake, and the new shit on the radio. theres always some new cat every year with the one radio hit and then they gone. I think quik should do it and get the recognition that he deserves. people want to look at record sales to measure peoples success instead of listening to the music. If it dont sale then it wasnt a hit? but what if the music is dope but dont sell? its very hard to get recogniotion for being a dope and keeping real as a rapper and get platinum sales. Its like you gotta have a gimmick now and dayz to sell and real music dont sell. I dont dont think quik will dissapoint anyway, he will always have  his signature sound while making good music. i bet you still will be checking for quik reguardless of what he does! dont fight the feelin.

[V2DHeart]

I wouldn't call him Bi-Polar. He's not changing his mind about how he feels about people, or contradicting his statements or throwing hissy fits, and mood swings.

He's simply changing his mind continuously about what direction he wants to move in, which is never going to be a steady straight path when your someone as creative as DJ Quik. There's going to be alterations here and there, tracks and project scrapped, old ideas introduced. To his credit, he has never fallen off, and can easily go back to tracks that signify his signature sound if "So Compton" is anything to go by.
The past 6/7 years he's been excessively experimental in his music, trying to be innovative, display new trends, and engross a new audience to attract new artists/labels/etc, so this move isn't a huge surprise. If he hits the top 40, he'll be wanting these labels to see that and have him on their artists work. If you saw that DJ Quik was to produce for Rihanna, Nicole Scherzinger, or Usher, people would be quite shocked that he was fortunate enough to get the opportunity. Let's be honest here, DJ Quik hasn't had the name, or talent knocking his door for almost a decade. He had everyone in "music" requesting his talents, Xzibit, Janet Jackson, Ludacris, Jay Z, pop artists. I can't remember the last time he had a big rush of people like he did back in 2000 upwards to like 2003/04 even all the new artists coming out at that time with a commercial name. I'm pretty sure I can recall Knoc-Turn'al, Shade Sheist and Truth hurts - All artists with big hit radio singles, and videos having him produce material for them too. Nowadays you don't get any of that. He deserves the recognition, and opportunity to work on a higher scale with more income possibilities

[J-FUNKTION]

true, true, true..i hear what yall are sayin...i was on one earlier...

and nah didnt think he was selling out..shit we all like to experiment sometimes..like mickaveli said, its a creative thing...but it just saddens me..we get that nice does of quik on book of david..highly anticipating more...and then this news you know? i know yall can understand a bit where my frustration was comin from right?

anyway..he deserves every ounce of success that comes to him, no matter in what form..so sure, go for it, hustle, get that paper..but i just hope he wont completely abandon us hardcore from the start fans...feel me..

[OG Jaydc]

Did you really just write he doesn't change his mind on people? He's constantly dissimg then acting cool with everyone from suge to suga free. I've never seen an artist flip his opinion on a person as fast he does with the exception of game

[Dre-Day]

Did you really just write he doesn't change his mind on people? He's constantly dissimg then acting cool with everyone from suge to suga free. I've never seen an artist flip his opinion on a person as fast he does with the exception of game

yeah

[TerryMak]

Did you really just write he doesn't change his mind on people? He's constantly dissimg then acting cool with everyone from suge to suga free. I've never seen an artist flip his opinion on a person as fast he does with the exception of game

Yep, fa sho..

[makaveliapostle]

HUGE Quik fan over here, but is anybody else bothered by the fact that he beat the shit out of his sister.  in his defense, she apparently has killed people in the past (he raps about it on "ghetto rendezvous", and she kidnapped his daughter for money....but that whole beating her with a gun thing bothers me a bit (not that i have any right to have an opinion on the situation in reality).  i never thought this was conclusively proven until now, because in the actual news reports about him going to jail, it always said alegedly pistol whipped his sister.  and then he said in the l.a. weekly interview that he didn't pistol whip her, she was just exaggerating and he was surprised by how cunniving women can be...

[3rd Coast]

wouldnt hold my breath on griff.. n quik

whatever happen to shawn anthony n amir...all who quik sung the same song too...

[Elkoizm]

HUGE Quik fan over here, but is anybody else bothered by the fact that he beat the shit out of his sister.  in his defense, she apparently has killed people in the past (he raps about it on "ghetto rendezvous", and she kidnapped his daughter for money....but that whole beating her with a gun thing bothers me a bit (not that i have any right to have an opinion on the situation in reality).  i never thought this was conclusively proven until now, because in the actual news reports about him going to jail, it always said alegedly pistol whipped his sister.  and then he said in the l.a. weekly interview that he didn't pistol whip her, she was just exaggerating and he was surprised by how cunniving women can be...

This has nothing to do with the topic of the thread.

Anyway, I could care less about his ambitions or intentions on going top 40 (with Gift), we all just got a solid album from the guy AND he's working with Free on a new album. That looks like a wish list for any DJ Quik fan on this forum.

Gift ain't nothing special so I doubt he'll make anything more than a hot radio single. I'm just glad after so many years he's getting this much exposure and is working hard. Getcha hustle on.

[Jimmy H.]

wouldnt hold my breath on griff.. n quik

whatever happen to shawn anthony n amir...all who quik sung the same song too...

Amir was a bad falling out related to the issues with Bungalo which Quik has less than fond memories of.