It's August 25, 2025, 04:55:58 AM
Assassin produced it
He was blackballed, and at a time the entire genre of Hip Hop was going through a transitional phase where it was becoming more corporately controlled and censored, which due to a lot of artists being phased out, and rap being "dumbed" down significantly, it was virtually impossible for a label like Death Row to coexist.
Suge could have changed and adhered to the change, as he had both Interscope A&R's, and industry seniors try to encourage him to bring out softer rap, or "pop" rap, but he decided to go against it, and stick to bringing out the rap everyone here appreciates.
The label gets criticized a lot for the 2Pac remix albums but fail to see the entire picture, or business sense behind it. Suge/Death Row actually handled 2Pac's unreleased recordings better than anyone else out there. I'm sure we all can see how they brought out the material before Amaru had an injunction on them. Starin Thru My Rearview, Late Night, Friends, Who Do U Believe In, and Thugs Nature all came out top notch, whereas Amaru were already "remixing" entire songs way different to their original counterpart from way back in 97.
Death Row didn't have any issues getting talent. They managed to get Lisa 'Left Eye' Lopez on the label, and were even going to bring out a Ja Rule album under the Death Row imprint when he still had huge commercial appeal. Game before he signed with Aftermath. It wasn't Suge, or 2Pac's death being the death or Death Row, it was the industry blackballing it as punishment for not conforming to their orders to change into "pop" rap and how the rest of the industry eventually became.
Although Suge did try. He went on air to say that none of this records would no longer contain the word "bitch", but that still wasn't enough to please them. They wanted dumb n*gga rap