Kendrick Lamar Takes Reebok on a Journey Through Compton

[djole 213]

Kendrick Lamar—alongside director Anthony Mandler—takes Reebok on a journey through Dot's roots of Compton. The powerful clip, narrated by Dot, celebrates the youth with a verse titled “Kendrick Lamar – I am” narrated by Dot himself. This clip also serves as the informal announcement of Kendrick's sneaker endorsement deal with Reebok.