Snoop Dogg - 'Dr Bombay Ice Cream'

[The Predator]

Snoop Dogg Launches Dr. Bombay Ice Cream: Here's Where You Can Buy It




Snoop Dogg's ice cream is available in seven flavors including Bonus Track Brownie, Cocoa Cream Cookie Dream and Iced Out Orange Cream.

By Latifah Muhammad

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Snoop Dogg just dropped the perfect flavor collaboration for summer. The rap legend teamed with Happi Co. to release his very own ice cream, which launched in 3,500 Walmart stores on July 24, before releasing nationwide this month.

Dr. Bombay Ice Cream, named after Snoop's NFT character, features seven flavors including Bonus Track Brownie, Cocoa Cream Cookie Dream and Iced Out Orange Cream. The ice cream retails for $5 at Walmart.

"Ice cream is more than just a snack to me; it's a way to chill, relax, and get happy. That's exactly what I want Dr. Bombay Ice Cream to do—bring a smile to your face and ease your mind," Snoop said in a news release. "I've poured my heart and soul into perfecting these first seven flavors, and I can't wait for my fans and the world to experience what I've created. Fans will also notice my sidekick Dr. Bombay is the name, face and persona of the brand. That's because he's like a son to me and you always wants your kids to be more successful than you are, that's my goal in building a lifestyle brand — starting with ice cream."

Additional flavor include Rollin' In the Dough, S'more Vibes, Syrupy Waffle Sundaze and Tropical Sherbet Swizzle.

"As a company we're always looking to develop products and partner with personalities and brands that embody authenticity," said Happi Co. CEO Sam Rockwell. "When Snoop approached us with the idea of starting a new company with a focus on frozen treats, it became obvious that we share core values, which is a key ingredient for a strong partnership. As a fast and nimble CPG company, we have been working side by side with Snoop to create Dr. Bombay Ice Cream as true partners, using our experience in the frozen space to execute his vision. Snoop and Happi Co. share core values and brand vision and the products we're creating fit perfectly within our expertise - it's a recipe for success."

Snoop spoke to Billboard about his dream of opening an ice cream shop during the opening of his Funko Pop! pop-up shop in January. While he might be a ways from opening an ice cream storefront, fans can scoop up a pint of Dr. Bombay Ice Cream at Walmart stores nationwide as of Aug. 1.

Dr. Bombay will expand into to other retailers in the following months including Winn Dixie, ShopRite, Albertsons/Safeway and Gopuff.

Shop Snoop's ice cream below.







Walmart
Dr. Bombay Syrupy Waffle Sundaze Ice Cream
$5.22
Buy Now 1
Walmart
Dr. Bombay Rollin' in the Dough Ice Cream, 1 Pint (16 oz.)
$5.22
Buy Now 1
Walmart
Dr. Bombay Cocoa Cream Cookie Dream Ice Cream, 1 Pint (16 oz.)
$5.22
Buy Now 1
Walmart
Dr. Bombay Bonus Track Ice Cream, 1 Pint (16 oz.)
$5.22
Buy Now 1

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Someone even won a shot at being a taster for 10 gees a month -

This Violinist Beat 350,000 Applicants to Become Snoop Dogg's $10,000-a-Month Ice Cream Taster — Here's How She Struck a Chord

Concert violinist Annabelle Traves explains how she scored a $10,000-a-month gig tasting ice cream for Snoop Dogg's company



How did Annabelle Traves land the sweetest job on the planet? Let's just say she pulled some strings.

The concert violinist, who has soloed at Carnegie Hall and the Sydney Opera House, was just named Dr. Bombay's first International Ice Cream Taster. In August, Snoop Dogg's ice cream brand put out a call for the job, which pays $10,000 a month. More than 350,000 people from 130+ countries applied through HR and payroll platform Deel, which ran the search.

Traves, an Australian based in Dubai, starts a three-month contract helping Dr. Bombay expand into new markets, dream up new flavors and create a Deel-themed ice cream. Entrepreneur caught up with Traves to talk about her latest gig.

What did you submit to beat out all those other applicants?
I decided to play to my strengths. Many of the other applicants owned dairy farms or had spent years researching dairy. I love ice cream, but I wouldn't call myself a dairy expert, so I leaned on what I knew best. In my application video, I plucked a little of one of Snoop's famous melodies on my violin. When I made the top 15, I doubled down with my own cover of "Young, Wild & Free." I think that musical connection is part of what caught Snoop's attention.

You're already a very successful violinist. Why go after a gig like this?
The timing was perfect. I had just come off a world tour with André Rieu, and for the first time in years I didn't have a schedule that I had to coordinate a year in advance. Then there was the ice cream, and who doesn't love ice cream? And of course, Snoop himself. I love all genres of music and have always loved his, so the chance to bond with him as a fellow musician was hugely appealing.

What do you look for when you're tasting a new flavor?
In one word, novelty. I want a flavor I've never tried before. Vanilla has been done a billion times. Dr. Maya, who develops the flavors at Dr. Bombay, introduced me to the idea that ice cream flavors develop over time. A couple of seconds in, a different flavor comes through. People talk about that with wine, but I'd never experienced such sophisticated flavors in ice cream until I tried Dr. Bombay. The nostalgia of the brand also stands out. Flavors like Sherbet take you right back as a 90s kid, and Peanut Butter Jelly Time does the same. I'd love to find flavors based on popular candies or afternoon snacks from those days.

https://www.entrepreneur.com/business-news/this-violinist-beat-350000-applicants-to-become-snoop-doggs-10000-a-month-ice-cream-taster

Coming to an ice-cream van near you...