The Los Angeles Angels of Anaheim...WTF

[Now_Im_Not_Banned]

The United States Army of Iraq

[Juronimo]

What the hell is Art Moreno thinking with this name change? What was wrong with the Anaheim Angels?

Hell naw...

Whoa...Where did you get this news? It's pretty funny stuff there but yeah they should go back to being called the California Angels.
I'm a Giants fan so that gives me a idea that we should change our name as well to say....
"Barry Loves BALCO Giants of San Francisco" brought to you by flaxseed oil.

http://sports.espn.go.com/mlb/news/story?id=1959988

Judge expected to rule on request Friday

Associated Press

SANTA ANA, Calif. -- The city of Anaheim asked a judge to block the Angels from adding Los Angeles to their name.

The complaint filed Wednesday in Orange County Superior Court asked for a temporary restraining order against the use of the name "Los Angeles Angels of Anaheim." City spokesman John Nicoletti said a judge was expected to rule on the request Friday.

Anaheim officials claim the name violates a stadium lease agreement that has provided nearly $30 million in public subsidies to renovate the club's ballpark.

Anaheim argues that the change hurts its ability to market itself as a tourist destination -- a key issue in a city that depends on a hotel room tax as its largest source of income.

The Angels said the name change, which was announced Monday, is intended to attract more fans and advertisers, and eventually more lucrative broadcast contracts, by emphasizing the team's connection to the nation's second-largest media market.

Club officials have said they believe the name change is legal and is necessary to generate more revenue for a club with the third-highest payroll in Major League Baseball.

Last year, the Angels eliminated "Anaheim" from their uniforms, advertisements and media guides -- sparking speculation that a name change was in the works.

This would be the fourth time the franchise has changed its name. It was known as the Los Angeles Angels when it started in 1961 and became the California Angels when the team moved from Los Angeles to Anaheim in 1966.

The club has been known as the Anaheim Angels since the 1997 season.

Arte Moreno bought the team in 2003, a year after it won the World Series, and became popular with fans by paying for high-priced talent while lowering beer and ticket prices. The Angels rank 23rd in average ticket prices and have the third-highest attendance total in baseball, behind the New York Yankees and Los Angeles Dodgers.

[Juronimo]

Another article

http://sports.espn.go.com/mlb/news/story?id=1959136

Experts: Name change might stimulate revenue

Associated Press

LOS ANGELES -- What's in a name change? Apparently, plenty of money.

The controversial move by Major League Baseball's Angels to rename the team will likely bring more revenue from advertising and a new TV contract next year but probably won't affect its fan base, sports marketing experts said Tuesday.

The team said changing the name to the Los Angeles Angels of Anaheim was part of a long-term business plan to boost revenue and expand its marketing reach. The decision was made by Angels owner Arte Moreno.

"He's just trying to bake a bigger pie," said Paul Swangard, director of the Warsaw Sports Marketing Center at the University of Oregon. "He has a small piece right now, but there's plenty more to eat."

The city of Anaheim responded by authorizing a lawsuit aimed at blocking the change that officials said violates the stadium lease agreement.

It was unclear how much money the team might make by linking it to Los Angeles.

The Angels will seek a new TV contract following the 2005 season. KCAL-TV said last month it would drop the team and broadcast Los Angeles Dodgers games instead.

In an interview with The Orange County Register last month, Moreno said he felt the Angels had been put in a "demographic box" that limited marketing potential.

"The fact is, if you put people in a box, whether it's racial or economic or marketing-wise, you don't give them a chance to grow," Moreno said. "We're not changing where we live. We're not changing the Angels."

Moreno said he doesn't expect people to drive long distances, say from Pasadena or San Bernardino, to watch games. But he said neglecting the cache connected with the second-largest media market in the U.S. would be a mistake.

"We spent quite a bit of money doing research on this," said Moreno, who bought the Angels in 2003. "We were trying to broaden our overall economic reach."

Some observers said the name change sends a mixed message to fans.

"If they could have pulled off the Los Angeles Angels, great, but they didn't," said Paul Argenti, a professor of management and corporate communication at Dartmouth College's Tuck School of Business. "It's just going to create more confusion.

"It's like the Oakland A's calling themselves the 'Oakland A's of San Francisco.' It's a bad idea," he said.

Some fans may detest the name change, but they could benefit if the added revenue results in cheaper prices at the ballpark and a better product on the field.

"The big challenge for Moreno is would revenues be used to lower costs for attending the game or improving amenities," Swangard said. "I think he understands he needs to build an immense value in the brand name to offer fans more than what they are paying for."

Moreno has won the support of fans by lowering beer and ticket prices. He also has obtained marquee players such as Vladimir Guerrero, Steve Finley, Bartolo Colon and Orlando Cabrera. The team now fields the third-highest payroll in baseball.

The team has received more than 500 e-mails and another couple hundred calls, said Tim Mead, the Angels vice president of communications.

"I think what came out in a majority of the responses was their passion," Mead said. "Some people were obviously upset but many said as long as the owner is committed to winning, they will accept it."

[Juronimo]

http://sports.espn.go.com/mlb/news/story?id=1958082

City officials: Change breaks lease

Associated Press

ANAHEIM, Calif. -- Baseball's Angels have a new name, and it's a mouthful: The Los Angeles Angels of Anaheim.

The switch, which will be challenged in court by the city of Anaheim, is intended to help the team market itself to more of Southern California, attract more advertising sponsors and broadcast revenue, the team said Monday.

"We believe that the appeal in the marketplace will be broader," Angels spokesman Tim Mead said.

The city of Anaheim will file a lawsuit to block the name change and hopes to obtain a temporary restraining order in place this week, city spokesman John Nicoletti said.

Anaheim officials believe the change violates the terms of the team's 33-year lease with the city.

Twist a phrase
The clause in the 1996 agreement between the Angels and the city of Anaheim is ambiguous and therefore it could be up to the courts to decide whether or not the new name is adequate. In exchange for $20 million in renovations, the team agreed to include Anaheim in their name.
Section 11. Advertising and Sponsorship
(f) Team Name
Tenant will change the name of the team to include the name "Anaheim" therein, such change to be effective no later than the commencement of the 1997 season.
-- Darren Rovell

"It's geographically confusing and absurd," Nicoletti said. "No other professional sports franchise that I know of has two different cities in its names."

When the franchise began in 1961, owned by singing cowboy Gene Autry, it was the Los Angeles Angels. The team became the California Angels when it moved to Anaheim in 1966. In 1997, when the team was controlled by The Walt Disney Co., the franchise was renamed the Anaheim Angels.

Arte Moreno bought the team in 2003, one year after it won the World Series, and he wanted to change the name.

The Angels drew 3,375,677 last season, the third-highest total in baseball behind the New York Yankees and Los Angeles Dodgers.

[Da WCC Hopar!]

Hey man Los Angeles is known as the city of angles so it should be LA's team

[E. J. Rizo]

Hey man Los Angeles is known as the city of angles so it should be LA's team

shit the city Los Angeles translated to english would be "The Angels"

[Da WCC Hopar!]

Hey man Los Angeles is known as the city of angles so it should be LA's team

shit the city Los Angeles translated to english would be "The Angels"

there u go is there any more proof needed?

[bui21]

they should of left it anaheim first of all...but i guess moeny counts more

[hisairness]

shitty name...shitty sport