McDonalds Hungry For Hip-Hop

[Mr. Humonculous]

McDonalds Hungry For Hip-Hop
By Nolan Strong
Date: 3/28/2005 6:28 pm

McDonald’s is seeking to use Hip-Hop to promote their Big Mac sandwich and have offered money to rappers who include the sandwich’s name in a hit record by summer.

Magazine Advertising Age reported that McDonald's has hired marketing firm Maven Strategies to help get the sandwich name checked into upcoming songs.

Maven Strategies is also hoping to time the release of the record that names the sandwich around a broader marketing campaign McDonald’s hopes to launch.

McDonald’s will have final say over the content of the song that includes the name, but Tony Rome, CEO of Maven Strategies, said that McDonald’s is willing to allow the artists to determine how to incorporate the sandwich into their songs.

“The main thing is to allow the artists to do what they do best,” Rome told Advertising Age. “We’re letting them creatively bring to life the product in their song.”

Artists will not receive any money upfront, but instead, McDonald's is offering $1 to $5 every time the song is played on the radio.

“The risk involved for upfront payment is all eliminated,” Rome continued. “If an artist isn’t able to deliver [a hit], there’s no out-of-pocket cost to the client. You pay for performance.”

Maven Strategies performed well last year, after landing the Seagram’s Gin into five rap songs, from such acts as Kanye West, Twista, Franchise Boys and Petey Pablo.

“Hip-hop represents a large share of what pop culture is today,” Rome continued. “Hip-hop’s endorsement of different brands give them a cool factor and representation among youth. They gain credibility by being mentioned in songs.”

allhiphop

[MANBEARPIG.]

McDonalds Hungry For Hip-Hop
By Nolan Strong
Date: 3/28/2005 6:28 pm



Maven Strategies performed well last year, after landing the Seagram’s Gin into five rap songs, from such acts as Kanye West, Twista, Franchise Boys and Petey Pablo.

allhiphop

wooooow

"Shout out to Seagrams Gin cuz I'm drinkin it and they payin me for it"  I always thought that was a joke now its kind of pathetic

[M Dogg™]

They should back pay for old school tracks that mention Big Macs that still get played. Rob Bass - It's Takes Two... "I like a Whooper fuck a Big Mac"

[-Euthanasia-]

i once got busy in a burger king bathroom

[Diabolical]

Would you still get your money if you made a song telling people about how MacDonalds are responsible for the death of millions of cows each year? http://www.peta2.com/ Meat Is Murda Muthafukka

[Woodrow]

mur·der- The unlawful killing of one human by another, especially with premeditated malice.
http://dictionary.reference.com/search?q=murder

Smart move by McDonalds.

[Suga Foot]

I could see Chingy buyin into this.

[Kill]

smart move and yedah, chingy wouldn´t surprise me either. of course it´s pathetic, but strategically it might be pretty clever

[Woodrow]

I'm a McBaller Baby!

[eS El Duque]

NWA gave a shoutout to Mcdonalds 

[davida.b.]

exploitation exploitation exploitation exploitation exploitation exploitation exploitation exploitation exploitation

[MANBEARPIG.]

List who you think will try at this

I think:
-Chingy
-Petey Pablo
-Jermaine Dupri
-Ludacris
-Xzibit
I could see diddy or Mase with another comeback for this too

[MANBEARPIG.]

and Lil John

Do you like big macs? YEAAAHHHHHHHH!

[davida.b.]

List who you think will try at this

I think:
-Chingy
-Petey Pablo
-Jermaine Dupri
-Ludacris
-Xzibit
I could see diddy or Mase with another comeback for this too

Snoop and Nelly will probably give it a shot.

[wcsoldier]

List who you think will try at this

I think:
-Chingy
-Petey Pablo
-Jermaine Dupri
-Ludacris
-Xzibit
I could see diddy or Mase with another comeback for this too

lol at the Mase comeback. One sentence is enuff : money by any means
Snoop and Nelly will probably give it a shot.