Xzibit Inks Deal 2 Year Deal With Footwear Manufacturer Dada

[Woozie]

Rapper Xzibit has announced plans to launch his own shoe line with athletic footwear manufacturer Dada, for a two-year endorsement.

Commonly known on the hip-hop scene, the rapper has been gracing the small and big screens, as host of the MTV series Pimp My Ride. He’s also appeared in blockbuster hits “XXX State of the Union,” and “8 Mile” and now wants to try his hand at shoe design.

“Dada has always been competitive and respected and I'm excited to design and promote a shoe that represents both of us so well.” Xzibit said in a statement.

Dada CEO Lavetta Wells adds, ““Xzibit defines pop culture and his success in crossing various markets makes him the ultimate representative of the Dada brand.”

A press conference and launch campaign are well in the works, to be announced at a future date.

The Dada Supreme brand is carried in nationwide footwear retailers such as Footlocker and has been spotted on celebrities such as DJ Quick, Dr. Dre and Jessica Simpson.

http://www.allhiphop.com/hiphopnews/?ID=4428

[Woodrow]

DJ Quick

This guy's one of my favorite rappers along with Ludicrous, MC Eight, and Memphis Bleak!

[Mac 10 †]

DJ Quick

This guy's one of my favorite rappers along with Ludicrous, MC Eight, and Memphis Bleak!

hell yeh!

is he the guy who released "Correcting Spelling is Gangsta" ?

[Woodrow]

is he the guy who released "Correcting Spelling is Gangsta" ?

Nah that was corrupt from the dog pound.

[Mac 10 †]

oh ok, my badd

[IzUwitIt]

Exhibit Rules like WWF

[Sikotic™]

Too bad I dislike DaDa. Good job Exhibit.

[#1Stunna]

i was hopin this was a joke....

[Darksider]

lol...good business move though

[gamechucktaylor]

yo whats the shoes gonna be called tho?

[We Fly High]

haha remember in the kurupt gtv dvd, bad azz had on some custom pair of dogg pound dadas or some shit.

[Okka]

DJ Quick

This guy's one of my favorite rappers along with Ludicrous, MC Eight, and Memphis Bleak!

Yeah and Snoop Dog, Tray Dee and others...

[King Of L.A.]

lol...good business move though

WRONG. DADA went out in 2000. Nobody rocks that wack shit no more. X is just playing himself for exposure. Look at Pimp My Ride. He thought it was gonna help his record sales but it backfired on his ass. nobody looks at him as an athentic artist anymore.