Gillette's 5 blades

[UAK]

Associated Press
Published September 15, 2005

Gillette Co. fired the latest shot in the blade wars Wednesday, introducing a new razor for men that features five blades, one more than competitor Schick's model.

The razor, called Fusion, also has a facial hair trimmer on the back, the company said. The blades are 30 percent closer together, which the company said causes less irritation.

Peter Hoffman, who runs Gillette's razor and blades division, said Fusion is expected to break the sales records previously set by Gillette's Mach 3 brand of razors, which have three blades.

He also said he's confident consumers will choose the Fusion line over the four-bladed Quattro, made by Schick-Wilkinson Sword, a unit of Energizer Holdings Inc. of St. Louis.

A Schick spokeswoman didn't return a call seeking comment.

Gillette's Fusion, which is expected in North American stores early next year, will come in both standard and battery-powered versions. The razor and two cartridges will cost about $9.99, and Fusion Power, with one cartridge and Duracell battery, will cost about $11.99.

The battery-powered Schick Quattro, which is expected to hit stores this month, will sell at a suggested price of $10.99 for a kit that includes the razor, one cartridge, a stand, and a AAA Energizer battery.


http://www.chicagotribune.com/business/chi-0509150131sep15,1,6490057.story?coll=chi-business-hed

[Da WCC Hopar!]

naw i can shave my ass wit no hassle

[Sikotic™]

Yeah, I need that extra blade so I can remove my final layers of skin.

[Mo Z. Dizzle]

dammit, why cudnt i hav read this b4
i juss bout that sensor3 razor from gilette :|

[UAK]

naw i can shave my ass wit no hassle

[Sikotic™]

LMFAO!!!!!!!!!!!!!!

He got dealt a bad hand.

[Da WCC Hopar!]

naw i can shave my ass wit no hassle

LMFAO WOW!

[Elevz]

lmao at the I <3 U one 

[hempside]

LMFAO!!!!!!!!!!!!!!

He got dealt a bad hand.

No shit!!