GRAND SCHEEM (January
2007) | Written By:
"People sometimes say you have to scream to
be heard...but I do it differently - I just scheem till I'm heard!"
At the age of one, when he moved from Karachi, Pakistan to a 1 bedroom
apartment in Opa Locka, Florida (USA) little did Grand Scheem or his family
know about the realities of the new life they had embarked upon. Like many
third world immigrants, the lure of America is in the imagery created by
marketing and the belief they can have a better life away from their home
land; for many this is the case - for others the travels can bring oppression,
struggle and heartache to those involved.
The first few years of life in the USA raised problems for the family and the
negativity of growing up in lower-middle class America began to affect his
home life. As his father became a heavier drinker, the strain began to show on
the marriage with infidelity and a divorce soon after. When asked about his
youth Grand Scheem remembers asking himself the question 'why is this
happening to me?'
As he grew older he got used to living life co-dependent on separated parents
however they had the vision of the American Dream that incorporated a stable
job - Grand Scheem had other ideas. The concept of a regular 9-5 did not echo
freedom to him, instead another form of entrapment and oppression. Instead he
had dreams of acquiring capital and making investments to further his career
and lifestyle and so, adopting that Jewish blueprint for success, he made
moves to ensure his financial stability and growth.
Then, in 2001, the tragedies of September 11 struck home. Grand Scheem knows
that many more than just those who could not escape the buildings were gravely
affected; in fact it altered the American perspective as a whole. As his
biography explains; 'Now the struggle of choosing a side to be on in a Black &
White country is no longer the issue - Americans who did not know where
Wisconsin was, now know about the Middle East; but with a skewed perspective.
His plan is to change that perspective.'
birth of Grand Scheem in Hip-Hop takes place in these Divided States of
America. Having faced the struggles of being a minority, moving back and forth
from state to state and even to the Middle East, where at age fourteen he bore
witness to an atrocious car-bombing. When asked about the differences between
the religious minority he was born into in Pakistan, as a Catholic in an
Islamic republic and of that in America as part of a segregated society
determined by skin color and culture he talks about the media
misrepresentation that has led to having to be searched at airports, being
stared at in skyscrapers as well as being around constant racial slurs & hate
The desire to get into Hip-Hop for Grand Scheem has not been for financial
reward but to really impact the perspectives of those who are oblivious to the
truth. Grand Scheem wants to get America and the world familiar once again
with being able to embrace a culture that is now often associated with
terrorism and one that is heavily discriminated.
Within music you have acts including Green Day, Linkin Park, and Rage Against
the Machine that not only see the issues of the modern world but use their
position to talk and act on them in a major way. Choosing Hip-Hop as his
outlet Grand Scheem believes that he faces the same oppression that many
minorities in America continue to battle, the same battle that led the Black
community using the art-form to voice their disposition in America. Grand
Scheem influences include NWA, Public Enemy, Ice Cube, Tupac, and Nas all who
have utilised the music to form a direct line of communication with the
In 2007 Grand Scheem is set to make more of the same noise he made in 2006
with his hit new single "Desperica" for sale (and streaming on dubcnn) as well
as an album on the way. We also have two downloadable tracks from Grand Scheem
and we urge you to check them out and see this talent in its purest form.
Desperica (Streaming Audio - Available To Buy on ITunes)
The Greatest Scheem Ever Sold (Download)
Blowin Up In America (Download)
While Grand Scheem is finishing up his
album we have the great news that he has got his first radio plays in
California, when we spoke to KQCM Joshua Tree, CA Program Director Joe Arrigo
he explained the recent playlist addition; "In today's day of formulated,
cookie-cutter music - its refreshing to have an artist say something
meaningful. To have someone really be about something - and to do it
independently, without someone dictating all your moves - is truly impressive"
We will be keeping you up to date on Grand Scheem's new material and news
throughout the coming year, stay tuned and for more information, audio and
images head over to his official