- I Do It For
The People | Review By: Conan
Release Date : April, 2007
: A Better Tomorrow Music Group
Dub Quotable: Incorporating a generous dose of honesty and humour
into his innovative music, this young man seems intent on breaking the stereotypical
image of the unapproachable 'gangsta' rapper.
If there's one justified complaint about many modern MCs, it's that they
take themselves too seriously. With a lot of rappers resigned to 'mean-mugging,'
it's no wonder that barbed critics dismiss such artists as one-dimensional. Budding
West Coast prospect Convinced is, thankfully, not the snarling giant frequently
associated with today's Hip-Hop output. Incorporating a generous dose of honesty
and humour into his innovative music, this young man seems intent on breaking
the stereotypical image of the unapproachable 'gangsta' rapper.
makes his unique stance clear immediately. On "Intro Bang," he stresses,
"I really do this for fun - it's a hobby/You'll never catch me hanging out
in record label lobbies." Over the backing electronic shudders and slight,
deep strings, it's revitalizing to hear an MC pledge allegiance to the purity
and art of Hip-Hop. Unsurprisingly, then, Convinced suggests disdain for those
who exploit the culture with the goal of making a quick buck. "Dude, I'm
hardly that kind of fella," he reassuringly spouts.
Ask Myself" ups the honesty ante. Over a sparse, jazzy percussion loop, Convinced
voices his fears of becoming the type of man he opposes. Pondering his father,
he somberly flows, "He always told lies and broke every said promise/Really
had no conscience/And every day I look in the mirror/I see me evolving into that."
Although the subject matter makes this slightly uncomfortable listening, the compelling,
emotional insight makes this track a standout achievement.
enthusiastic MC fares almost as well as the outspoken jokester. On "The Bizness,"
'Vinced laments over the club's lack of beautiful women. "One looks like
she got in with a fake I.D./One looks like she got kids, uh, about three/The one
next to her got a poorly done weave." However Convinced falters here with
a poorly conceived chorus. Meanwhile, an otherwise listenable beat is spoiled
by what sounds like a deflated horn permeating the track.
greatest selling point is that, bar the odd fumbled cut, he doesn't present himself
as a persona-player. His music has a fantastic genuineness to it, and the fact
that he offers this to The People free of charge makes him all the more endearing.
Nonetheless, if he doesn't seriously consider making music as a career path, he
should: Convinced is one of the brightest new talents to emerge from the West
Coast in all too long.