TIMBALAND - Shock Value | Review By: Conan Milne


Release Date : April 3 2007

Label : Interscope

Rating: 3.5/5

 

Dub Quotable: Signifying his current prized status, Timbo releases “Shock Value,” a whirling joyride of a record.

.............................................

When Justin Timberlake made his triumphant return last year, sexy wasn’t the only thing he brought back. His sophomore album, “FutureSex/LoveSounds,” also marked the resurgence of renowned VA producer, Timbaland. Long beloved by rap fans, the eclectic Virginian’s work with JT finally cemented his position as a crossover star in his own right. Signifying his current prized status, Timbo releases “Shock Value,” a whirling joyride of a record.

Ironically, given Tim’s reputation as a trendsetter, the album starts off somewhat uninspired. “Oh Timbaland” features the same (admittedly glorious) Nina Simone sample Kanye West so aptly utilized on Talib Kweli’s “Get By.” Lyrically, meanwhile, Timbaland’s gruff arrogance (“I been killing ‘em with these beats/Now I’m spitting that killer flow”) detracts from his introspective raps (“One day I’m going to dip/But I won’t be hard to find.”)

The album’s single, “Give It To Me,” follows. Stuttering drums and an eerie flute form the backdrop for more boasting. Backed by a production this boisterous, however, the arrogance is understandable. The track’s unhinged backing helps explain why Tim makes half a million dollars per track, while his unnamed adversaries are awarded “a couple gra-a-and.” Such adversaries are further insulted on the fantastically dark “Come & Get Me.” Over looming drum kicks and morose keys, Tim swiftly threatens his competition. “I’m rich, I can pay to have you six feet deep,” he smirks.

As an MC, Timbaland rarely ventures beyond his ‘justifiably cocky’ persona. While his bars lack the refreshing diversity of his production, his tough talk shines on cuts like the afore-mentioned “Give It To Me.” Meanwhile, the albums weaker moments (a few ponderous collaborations, including an unnecessary Elton John cameo) are normally compensated for via some startling backdrops. Throughout the album Timbaland sports an obvious desire to be the best musician he possibly can. If he can channel the passion of his elaborate productions into his rhyme book, he could deliver both a “killer flow” and an essential album. Given his illustrious track record, it would be wise not to count him out.



 

..........................................................................................