KIDA (January 2009) | Interview By:
They say it’s all about timing -- being in the right place at the right time
-- and it seems Kida is always exactly that. Whether behind the mic or just
going through his day to day, Kida’s timing has led him to dealing alongside
such elite names as Focus (Aftermath Producer), Dame Dash, Suge Knight, and
even Shaquille O’Neal.
Kida is getting respect coast to coast for his improbable skills -- but
obviously, a very humble cat, he hasn’t seemed to let it go to his head as
he recognizes everyone involved in the making of his upcoming mixtape, The
Endemic, as well as his forthcoming LP, The Epidemic, both slated to be
released this year.
And for a lil’ interesting twist to this interview, Aftermath producer,
Focus…, even weighed in on Kida at the end of this Dubcnn exclusive (Oh
yeah, and don’t think we didn’t ask him that lingering Detox question). So,
read on, Comrades...
As ever, you can read this exclusive interview below and we urge you to leave
feedback on our forums or email them to
Interview was done in December 2008
Questions Asked By: Jonathan Hay
Kida Gave Dubcnn A Shoutout:
A Dubcnn Exclusive
By Jonathan Hay and Chad Kiser
Dubcnn: Tell us what people can anticipate from you in 2009?
I got the new mixtape coming, The Endemic, as well as the LP, The
Epidemic. Basically, a flood of new music – I’m trying to flood the industry
with good music, you know!
Dubcnn: How were you first connected with Focus…?
I was connected to Focus… through my man, PhD -- who is now my manager. I’ve
known PhD for a while now, he asked me to come to the studio one day. I had
the opportunity to flow for Focus… and the rest is history.
Dubcnn: What is the most important thing you have learned from Focus…?
*Laughing* Focus… pretty much taught me to ‘Go hard or go home, every time!’
Dubcnn: You said in a previous interview, “Focus was allowing me to just
hang while he was working on Detox” …so is there any chance that you could
be featured on Detox? On the other hand, have you submitted any material to
the Detox project?
Nothing definite, but that would be a dream come true! I actually have
submitted a few things but nothing concrete. It would be an honor to be
heard by ‘The Great!’
Dubcnn: When will you be dropping your official full-length album?
We’re pushing for late summer for The Epidemic LP. We are really hard at
work trying to make our mark in this game -- expect great things out of me,
I always do! (Laughing)
Dubcnn: You have a collaboration with Rapper Pooh from Little Brother. When
will people be able to hear that and what album will the song be released
That record is on Rapper Pooh’s upcoming album; it should be coming at you
very soon. It’s a hot one, I love it! Shout out to Pooh for the opportunity!
Dubcnn: You also did some recording with Shaquille O’ Neal…how did that
divine intervention take place?
I used to go to all the Laker’s games through my man. He was a ball-boy at
the time. I used to be in the locker room with him, telling him ‘I Rap, I
Rap!’ One day, Shaq said, ‘Let me hear something.’ That was it. From that
night forward, I was in the studio with him…great experience for me. I
really appreciate him for the opportunity!
Dubcnn: Your LA State of Mind joint is a definite banger! The way you
flipped Nas’ classic jam is crazy! What was the inspiration behind that song
My man PhD called me with an idea to re-make a classic -- but put our stamp
on it. I went in the studio that night and vibed out to the original joint
“NY State Of Mind”, and the rest was history. I just wanted to capture the
hunger in Nas when he wrote that classic record. Shout out to Nas and Premo
for that joint ‘cause my joint is just paying homage to The Greats who
Dubcnn: Being that New York is territorial of hip-hop and such, how have
the heads in New York responded to LA State of Mind?
I’m actually surprised. I’ve been getting an overwhelmingly positive
response by my East Coast brothers. I think game recognizes game. This game
we call hip-hop is much bigger than coasts -- It’s about the art. Shout out
all my East Coast fam! Good looking on all the love!
Dubcnn: What do you personally think about the West Coast hip-hop scene
I think we on our way back to the top. We have a lot of good music coming
out real soon, watch out! Shout out to all my West Coast peoples -- hold me
Dubcnn: Would you say you’ve experienced more support or jealously from
your local surroundings and peers?
Man, it’s been an overall positive reaction from everybody. I’m so happy for
that. I think people are just happy to see something different, I love it.
Dubcnn: Something very interesting about your fast-rising career: Suge
Knight once offered you a major deal. Share with the readers the history on
that interesting experience…
Suge offered me a deal a little while back. I was young mentally then. I
really appreciate Suge for giving me my first taste of the music industry;
it gave me what I needed to grow, business-wise. I passed on it, needless to
say, but big props to Suge for recognizing my talents!
Dubcnn: What is Suge Knight like in person – is he different from his
intimidating public persona?
He was actually a cool dude. I wasn’t on his bad side so I was good.
Dubcnn: You have been exposed to some of the most elite names in the
business -- one name that really stands out to me is Dame Dash. How did you
end up rubbing elbows with Dame?
I had the opportunity to do street promotion for Roc-A-Fella and Roc-A-Wear.
I was blessed to be able to work under a dude like Dame Dash. I recall one
day in the blazing sun of Las Vegas, Nevada, Dame called me in his office
and personally thanked me for the job I was doing for him; I respected him
from that day fourth. I feel he didn’t have to do that, but he did. Shout
out Dame Dash!
Dubcnn: As you know, Dame Dash has been getting slammed in the media
lately. Years ago, with the Roc-A-Fella conglomerate, everybody -- public
perception, anyway -- thought that Dame was the savvy business mind, not
Jay-Z. Now today, Jay-Z has created a business empire, has done deals with
major corporations all over the world, and is one, if not the most
important, figure in the business of hip-hop. What are your personal
comments on that?
I really don’t know what went down with Roc-A-Fella. All I can say is that I
was very disappointed to see a conglomerate of that status end up like it
did. I hung with Jay-Z during the Life and Times of S. Carter album and he’s
a really cool dude as well. He and Dame are both dope business men and I
hope to conquer half the things they have.
Dubcnn: Politically speaking, what do you think the biggest change
people will see with the Barack Obama presidency?
Hopefully more equality…’Racism still alive they just be concealing it’.
That’s a Kanye line -- shout out to Kanye!
Dubcnn: What is the best way for people to get in contact with you?
Get at me, only about that business though. All the obvious ways [like]
or my manager on (323) 423-0014
Dubcnn: Do you have any final comments for Dubcnn?
Shout out, Dubcnn for looking out for a dude! Shout out a.Fam, Oso Reel
Entertainment and everybody affiliated with us! If you a part of any of our
projects we doing, much love to you! Peace.
Questions for Focus…
Dubcnn: Focus…, you have been in the studio with some of the most
celebrated artists in the world -- what is it about Kida that stands out to
Kida is truly talented, definitely passionate about his music, and humble.
Every time he came through [the studio]; he showed me he was ready for
whatever I needed him to do. Not a lot of artists come through with that
frame of mind.
Dubcnn: Do you do the majority of the production for Kida?
No. Kida has a production team that he actually came thru the door with and
both of those cats are dope to me. The team is called Mel & D and you will
definitely be hearing more from them thru the a.Fam / Oso Reel movement.
Dubcnn: *Laughing* Every time I have the opportunity, I just have to ask a
Detox question… Will 2009 be the year that people finally get the Detox?
*Laughing* We go way back, fam, and hopefully you and our listeners don’t
ever think that I don’t wanna see this come out just as bad as you all do,
but Dre wants this project perfect, so I’m just moving when the boss says
‘move’ and doing the best job I can. I can say this: we go back in hard on
DETOX top of the year!
Kida Gave Dubcnn A Shoutout: