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interview Knoc-Turn-'Al (January 2010) | Interview By: Jose Ho-Guanipa

  Knoc-turn'al born Royal Harbor has seen his fair hare of the world and the music industry. Taken in as a protege of the legendary Dr. Dre at a young age, he quickly rose to prominence as one of the West Coast rappers to watch from the West Coast. Due to family issues he had to step away from the game but he is back and stronger than ever with several upcoming projects and a new approach to music.



As ever, you can read this exclusive interview below and we urge you to leave feedback on our forums or email them to jose@dubcnn.com.

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Interview was conducted in December 2009
 
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Related Media & Links
Knoc-turn'al - Call Me Jaguar (Audio)
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Knoc-turn'al // Video Interview // Dubcnn
Download The Video Interview Part 1 Windows Media
Download The Video Interview Part 2 Windows Media

Press Play to stream footage (Fast Connections Recommended)

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Dubcnn: Whatís up Dubcnn, this is Jose weíre here with Knoc-turnĎal. Whatís up man?

Knoc-turnĎal : Yo this your boy Knoc-turnĎal, DUBCNN, before I get into this interview I want you to hear how music is really in my family. We gonna walk over to my daughter and see what sheís doiní. She on the piano doing her thing. She takes piano lessons.

Dubcnn: Weíre out here, at the hotspot Opus, itís on Wilshire and weíre just chilliní. Whatís up, whatís new?

Knoc-turnĎal: I got a lot of things cominí up. I gotta take my daughterís glasses off first (laughing). Iím just blessed to be in the game for ten years, to where I really appreciate my talent, more than I have in the past. I used to do it, get drunk, smoke a lot a weed, but I didnít really focus on the business side of it. But now Iím a little more business orientated, thereís a lot to learn, itís fun.

Dubcnn: So tell us what youíve been up to since the last time we talked to you. I know youíve been doing a kind of restructuring after the Elektra situation went down, where you got the bad end of the deal.

Knoc-turnĎal: It wasnít a bad situation. Lyor did what he felt he had to do. He took over Elektra, they fired a lot of the rap department. I guess the rap department wasnít doing what he thought it was supposed to be doing, which isnít here nor there in relation to my rap career. Me as a person, he let me go debt and obligation free, which I appreciate, because I still owed them some albums, and he let me go free. Now I got this different situation at a couple labels I have going, as far as Equity Records, Treacherous Records, Mathmatix Entertainment. I have a lot of people I deal with across the board, from here to Lyons France, I got people in Chile, I have people in Japan. DJ Karls in Japan, big ups to him. I didnít know I was gonna be a global artist. I didnít realize the effect I would have on people. So one thing for sure, me being a humble person, which I will also remain, one thing I will do is say, and it just hit me really fast, I didnít understand it, it fell in my lap, I had to back up for a minute, ďWhoa, did this really just happen?Ē When I backed away for a second I realized Iím not the only person going through this. Thereís a lot of things, you gotta fight demons, you gotta fight a lot of things. The good part about it is is that God gave me a gift. And the gift is the gift of gab, and a lot of people donít have that.

Dubcnn: Tell us musically whatís going on. We know you got your first big introduction working with Dre and Snoop. Are you still working with them? Are they involved with your upcoming projects? How are you involved in their projects?

Knoc-turnĎal: Iím always involved with their movement, Iím a part of the West Coast movement. The knights at the round table are always talking so I have to make sure I live up to their expectations as a young artist. Theyíve been here many years. Iíve been here half of the years, but Iíve only been here half of the years. Itís a fickle business, sometimes fans latch on, sometimes they donít. Youíre only as great as your latest hits so you have to keep making songs. I backed away for a year, because I had to take some time off to take care of my family life. Because if I didnít then I would be like a preacher on the pulpit preaching bullshit. Everybody fight they own battles, but Iím back again, I came out my batcave to actually show to the world I can recreate myself, I can reinvent myself. Itís not a problem to do that. I made it hard on myself, itís actually a lot easier than I did.

Dubcnn: Youíre back on the scene, youíre talking about reinventing yourself. How did you reinvent yourself, how are you reinventing yourself now as an artist and musically?

Knoc-turnĎal; You have a lot of new artists, most of them, I donítí really know who they are. I know Drake, Young Money and the New Boyz and LMFAO, of course Pitbull. He constantly has party music. For me to reinvent myself I had to keep it true to my fans for one, and for two make some music that fits into the criteria of music today. Instead of making lowrider music, I had to reinvent myself in a way that I could still make rider music, but it has to be a faster tempo. It was all a process, it wasnít that hard. As far as Detox is concerned, Iíll be a part of that, as far as Knoc-turnĎal as a person, Knocísville, you got The Book of Knoc coming out, I have to give fans what the pace is for our music. If the pace is 120 beats per minute then I have to make a song thatís for us that way. Thatís the way it is.

Dubcnn: Youíre doing a lot of stuff with Treacherous Records. How did you link up with them? And can you speak on your new distribution deal?

Knoc-turnĎal: I worked with Treacherous records after LA Confidential. That was the label I built from the ground up. Made a substantial amount of money from that, backed away, then signed to Treacherous, they gave me a substantial amount of money to sign. Instead of putting something out really quickly and doing something impulsive what I really had to do was step back. ďSelf who are you? Define yourself as a person." When I finally looked in the mirror and defined myself as a person thatís when I came out of the batcave and said, ďIím ready.Ē Itís not about the fame, itís about music. Knoc-turnĎal is separate from the person that Royal Harbor is. Royal Harbor is a family man, Knoc-turnĎal is in the public eye. Those are two different things. And thatís just the realization behind it, I try to live behind it. I gotta separate the character I created from the person I am.

Dubcnn: You helped a lot of people writing. Have you still been doing that with people, and who have you been working with?

Knoc-turnĎal: Iíve been doing a lot of work for everybody. Itís never guaranteed until it comes out, but Iíve been doing a lot of work for many people. I did a remix for Drake, if he uses that, then thatís fine. You gotta keep pushiní. You gotta know that if you do this, this is what happens. I do not want to be affiliated with negativity this time around. The first time around I was affiliated with a lot of madness. This time around I want people to feel like itís okay to approach me and talk to me. Just because I have a frown on my face doesnít mean Iím mad at the public, it just means I might have had a stressful day. I want to be approachable this time. So when people say, ďHey man I like your music,Ē I say, ďThank you sir.Ē I can shake their hand give them my shoes, the shirt off my back. Iíve done that many times at shows, people know that. Thatís just the way I am, itís who I am as a person that defines what Iím trying to do. By the time it ends, I want a star on Hollywood Boulevard. I want to pick out my spot on a blank space and say, ďI wanna be buried here.Ē Iím trying to become a legend in my own right, I gotta lot of work to do. I got about 5 albums to do and then weíll see.

Part 2:

Dubcnn: Tell us about these albums. You came back from the batcave and now youíre about to drop Knocísville.

Knoc-turnĎal: Yeah Knocísville, and then the Mathmadix, which has Ripacut, J Beam and Knawledg, they all have their solo albums. Universal gave us the deal, itís the big U, field goal itís good. One thing for sure is that me Knawledg, Ripacut, Beam, Noah Jones, then I got a few other cats, big ups to Dipset West, they doing their thing on the West Coast. Itís all a big party after that. But I donít want to be involved with just partying, I want to be involved in the music. One thingís for sure itís not just about, "You got West Coast style." Thatís not what I try to bring with this album. This album is not West Coast, its just good music. I just did George Benson remake of Give Me The Night. I did not rap one time, I did a whole jingle segment. People were like, ďWhy did you do that?Ē ďBecause Iím recreating myself.Ē Itís for the people that donít know me, that havenít heard me, they have to see me in a new light. For my fans they goní understand itís still me. Iím still growing.

Dubcnn: Knocísville is kind of like a street album.

Knoc-turnĎal: Knocíscville is the prequel to The Book of Knoc. Itís not a mixtape, itís just the album before the album, itís all original, I donít use other peopleís beats. Itís the prequel to my album, just to give you something for now. And its not gonna be a couple songs, itís gonna be 12 songs and the album is 17 songs with 3 interludes.

Dubcnn: Is Knocísville gonna be distributed?

Knoc: Of course, Universal is gonna distribute that, theyíre gonna distribute it digitally, and distribute it with hard copies. Weíre gonna go from there and do all the proper promo and do whatever we need to do to make everyone happy. I got some BMI statements a couple years ago saying my music was selling in Egypt. If they want me to do a show Iíll be there. Did you know I took twelve vaccinations to go to Africa, in the belly button.

Dubcnn: You talked about being an international artist. What are some of the places you've enjoyed visiting?

Knoc-turnĎal: The place in enjoyed the most I would say is Australia, Ďcause theyíre pretty funny out there. Thatís at the time I was drinking a lot so I had a lot of fun. When they do it they do it well.

Dubcnn: Who have you been working with in these new projects as far as other artists and producers?

Knoc-turnĎal: The formula is pretty much the same expect I have a legion behind me. I have new cats. Like Dr. Dre always told me, itís better to be able to put cats on than to just do stuff with the same cats. I have a whole legion of cats behind me that are willing and ready to do what they need to do. Like I was saying Ripacut, J Beam, Dez, Deztined. Thereís a whole bunch of people. I have a live band behind me now. Itís just growing. Instead of just feeling like you have to use your MPC and Triton keyboard t make a beat, thereís more music involved this time.

Dubcnn: I know that you once said that you were gonna focus on building a team and a family in the industry. What have you bee doing to build that inner circle?

Knoc-turnĎal: Well at first I had Slip Capone, Time Bomb, Hittman was with us, Miss Roq was with us, Six Two was with us. We had a good team. People went here or there and did whatever they felt was best for their career, but me, I tried to keep it steady. When I felt it was too much I backed away and rebuilt. With Mathmadix, the name of the album is It All Adds Up. In the album cover for the Mathmadix, all the symbols, are positive symbols in math. No negative symbols, no subtraction, no division, just all positive. I love that, Iím telling you thatís the one you should look for. With Ebony Records I have Mr. Cox and his son named Big Time, he got two projects coming out. From here to New York I tried to find a way to make it one table so we can all shake hands and make it happen. So if they want to release it on their region Iím on their album, if they want to release it in my region, Iím on their album. If they want to release it in the mid section Iím on their album, if they want to release it in Canada Iím on their album. If they want to go to Japan, I can talk to DJ Karls. If I want to go to Lyon, France, thereís DJ AK. Iíve done songs with people across the globe not just in America. Me reevaluating myself is me understanding that itís a big world and me seeing the world makes me understand that I got a lot of work to do. To become the legend that I want to be I gotta be Barry Bonds, keep swinging. Like Katt Williams say, ďDonít talk about steroids, just keep swinging the bat.Ē

Dubcnn: Thanks for the interview, just tell us when the projects are gonna drop and where we can find them.

Knoc-turnĎal: Knocísville project is definitely coming out in mid February or early March, thatís a given. We got videos cominí, Give Me The Night, thatís the first one, itís a George Benson remake. And then Sorry I Left You, itís me apologizing to the West Coast for leaving. I have a lot of artists that are gonna get on there like King T, Coolio, to Hittman. A lot of people that you wondered what happened to these West Coast artists. Sorry I Left You is kind of like a tribute to ďWe apologize for not staying on our grind and being lazy.Ē And The Book of Knoc is gonna arrive this summer and thatís gonna be real fun. I got a song called Buy You a Rose, itís impeccable. The George Benson song is a remake.

Dubcnn: Thanks for the interview, is there anything else you want to say to everyone?

Knoc-turn‘al: I wanna thank Dubcnn of course for being the west coast affiliate and supporter. I know you guys had many things to do besides talk to Knoc-turnĎal, but you know what, here I go, watch thisÖ

 

..........................................................................................
Related Media & Links
Knoc-turn'al - Call Me Jaguar (Audio)
..........................................................................................
Knoc-turn'al // Video Interview // Dubcnn

Download The Video Interview Part 1 Windows Media
Download The Video Interview Part 2 Windows Media

Press Play to stream footage (Fast Connections Recommended)

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