DJ Shines (LifeSavas) (December 2009) | Interview By:
Chad Kiser

Dubcnn is sitting down with the members of the LifeSavas for an in depth 3-part
exclusive, where we’re learning how the LifeSavas crew formed and eventually
teamed up with Blackalicious (Gift of Gab and Chief Xcel) and the independent
Quantum Projects label.
In our first interview, Chad Kiser & Norff Wess caught up with producer/emcee
Jumbo aka Sleepy Floyd, to learn about the beginning and how it all started,
from his perspective. We talk about music, politics, the death of Michael Jackson
and more, so make sure you check it out.
In the part 2, we sat down with the lyrical sharpshooter, Vursatyl. Talking with
the Portland-bred emcee we’ll get his perspective on the politics of radio DJ’s,
hip-hop demographics and a few other topics.
To close out the LifeSavas feature, Dubcnn sits down on a hot afternoon to
chop it up with DJ Shines about white kids growing up in black families,
learning about 80’s R&B, Shine Language and a DJ’s journey in Razorblade City.
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Dubcnn Exclusive – DJ Shines (LifeSavas)
By: Chad Kiser & Norff Wess
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Dubcnn: In the beginning what was it about the genre that gained your interest and made you
eventually want to be a DJ?.
I think the main thing that grabbed me early on probably around 83, I was very aware
of (hip-hop music) I was about seven years old at the time. It was probably the newness
of it, the freshness.....like kids closer to my age was more into doing that then playing
guitars and growing their hair long. Because really before that I was listening to Kiss
and the thing with Kiss was the whole spectacle of it an so for what ever reason I was
in to that. But I remember like getting into Hudini, UTFO,Run-DMC and then I remember one
day being in Alberta Park; my mom played a lot of softball an stuff back in the day; my
whole families at the park for her games and I’m hearing this music. We would be going to
New York every summer because my family’s from New York and I’d be hearing DJ Red Alert,
Marley Marl; at the time I didn’t know who they were, I’m just hearing these records
starting over and I was like, ‘wow! how are they doing that’? I didn’t understand if these
were new remixes
Dubcnn: How did you join the the Lifesavas crew and what has that experience been like?
I originally met up with the LifeSavas through a friend of mine in high school and
because I was already collecting records and starting to find you know breaks an samples
that hadn’t been used but should be, he introduced to me his cousin Jumbo, although they
weren’t really cousins, I think Jumbo had dated his sister or something crazy, they were
friends or close homies. He was like man you need to play him some stuff. I had met Jumbo
and Vurs in passing a couple of times, they never knew who I was or what I did or any
thing. My friend Sir introduced me to Jumbo and Jumbo liked the stuff I played for him
for the most part, I’d play a record and he make beats out of them. Some times we’d work
on beats together; I kind of translated through him. I’d watch him chop up beats on the
MPC. Shortly after that Jumbo passed along a SP-1200 to me and that’s when I really started
making beats. The first beat they recorded that I did was Living Time on the Spirit in
Stone (album). I made it on that Sp-1200. Shortly after getting the Sp-1200 they’re DJ
Mixmaster K.D. who like the dopest DJ in the history of Portland, got job down in southern
California with Adidas, It was a good money opportunity at the time. Lifesavas definitely
felt like they were going some were but nothing was locked in yet and he was like when is
this opportunity going to come up again?. So I was there kind crafting my skills up under
them, I was just kind of the next guy in line for the job and that’s how I became there DJ.
But the weird thing was right before that happened, I had been selling records at this
place called Jump Jump, an meeting other hip-hop producers;ended up becoming friends with
Kenny Dope the house producer from New York, he gave me like an internship and that was
starting to develop when LifeSavas asked me to join the group. I probably was in LifeSavas
for about a year them I had to move to New York an do this job and they were really
understanding, Vursatyl especially was like yo man you should do this because who knows
what’s going to happened with us right, you ain’t that far away an we’re still a group.
So i went off to do may thing what was crazy, was around the same time Vurs got discovered
by Blackalicious and was starting to tour with them. So Jumbo and Vurs were getting their
experience on the road there. I was on the road with Kenny Dope; went over seas with him on
a month long tour and I stunk it up, I dropped the ball, but I learned how not to do the
job; when LifeSavas started touring I just had so much experience, like I knew how to
behave;how to deal with being on the road. But anyways that’s how it happened; we’re
developing the thang its an on going process.
Dubcnn: What’s it like to be a DJ on the grind in Razorblade City?
Its a crazy one now actually. We were talking about hip-hop up until this point.
But DJing in Portland in particular I think there’s one thing there’s so many DJ’s
an I'm sure most cities that you go to you find that (situation). It just seems
literarily every body a DJ here. I think one of the reasons that is;there a wide
musical taste an appreciation here so there room for many different types of DJ’s.
so one thing that I’ve.....I not the most cut crafty DJ out there.....you know you
your DJ Chill’s and your DJ Wicked’s who’ll just slaughter any body on the mixing
skills, scratching, tricks, which those guys are dope DJ’s all around for that
particular thing those are the dudes. Then you got just your club DJ dudes. I
kind of try to combine every thing. I’m a selector. It’s all about the music,
what you play and how you play it. That’s the sequential thing once I got there,
surviving in Portland to answer your question playing lots of different kind of
music. taking that hip-hop style of DJing the club DJing an applying that to some
more experimental music. I have gigs where I literally go and there’s nobody
dancing; I’ll be creating a vibe, I’ll play a song with vocals the wwhole time,
or I might do another gig where I just play female vocal songs. Then I got gigs
like the fix where it’s live and direct where I’m just trying to make people dance;
I’m playing hip-hop classics, house and stuff like that. For me, surviving out here
in the game I like it, I think It’s pushed me to really broaden my horizons musically,
so its cool. It’s a fun city to DJ in. I love you Portland!
Dubcnn: From the DJ perspective who would you consider to your biggest influence
on the ones and twos?
Wow that’s a good one. My number one I would have to say Jam Master Jay; just
because he was an all around DJ, he was a DJ’s, DJ. From a performance stand point
he just added a new element. I’m Run-DMC they had one of the most explosive live
performances in the history of music and they just had to emcees and a DJ. So
LifeSavas, that’s exactly what we were going for. Jam Master Jay was the Icon you
look up to for that (live show blue print). One more from era and sort of fine
tuning what Jam Master Jay did was Maceo from De La Soul. Like we had all ready
been doing shows as a trio and we had it down for the most part an we were getting
a lot of good experience being around Blackalicious; and learning how to rehearse,
really learning that it’s really all about rehearsing 8 hours a day every for three
weeks straight or what ever it takes til you get it. None of it’s like oh yeah
we’ll probably get n the day of the show. You know I think a lot of groups don’t
realize and they’ll go “lets run through this a couple of times, maybe by the time
we get to show day it’ll happen”. No, man you gotta get that right at home; then
take it to the stage. So Maceo of De La Soul is just the epitome of that man. I can
remember going to a De La Soul show; remember this about 2 or 3 years after we
started touring or a couple years and just see him and I’d seen De La before, but
now I'm watching from a whole different perspective an being like that’s what I
need to do, that’s exactly what I need to be to the Lifesavas. You obviously you
know there’s really no parallel as far as what Maseo has done. Basically I’ve tried
to bring my own version of it with in reason for me. Those are probably the 2 most
profound turntablelists for me an then as far as just rockin a party like in a club
I’d have to say Kenny Dope cause I toured with him and I go an watch him do it.
Another cat the Soulman Phil Stroman from Phily;those are my main influences.....and
Vitamin D from Seattle.
Dubcnn: What would you consider your maine forte as a DJ?
I’d say mixing man. Mixing from that stand point of going from song to song, not
necessary like I put these Biggie vocals over this Rhianna track you know what I
mean? That’s very dope an I appreciate that, but that’s blending. For me its more
about just orchestrating from beginning to end these bits of music, not
necessarily having to keep it one beat per minute and really again going back
kind off like genre or just going in an out of genre an kind making that fit
together some how. That’s forte selection straight up selection.
Dubcnn: Who are the top DJ’s in Portland right now?
There’s a few man that I’m feeling these days. Again he’s not around these days but
Mix Master K.D. was definitely the epitome, he could scratch, juggle an do some
tricks, he could also just rock it, he’d play the right songs and that was kind of
a blue print for a lot of these other people that I like, like DJ Chill, DJ Wicked,
he’d probably be our best chance of somebody in the town wining a DMC battle or
something like that or being one of take over mix-tape type of DJ’s, a DJ envy type
of cat. He’s like our go to cat for that and also OG-One is king of in that
category. But DJ nature is cat I just got hip to about a year ago. I’m doing a night
with him; actually now I’m over at this place Venture I’m really feeling that cat
he’s a similar DJ to me an he likes to play a lot of different kind of stuff and go
from really up tempo to just like bangers. I really respect his style a lot to, those
are probably my favorites in town...oh and also DJ Mellow C, he’s not originally from
Portland he’s a New york dude which has a lot to with why I like his style, but he’s
just a hard working DJ; him an actually Juggernaut are two of the hardest working cats
I ever seen busting out an going from record to record. I don’t know how many records
their still playing but they're still there; when people are still playing vinyl they
can go through so many records so well not blending so much......but knowing right when
the beak was coming and then “bam” right into the next one that’s my kind of DJ. Not
necessarily knowing how to blend songs together, but knowing something’s going to billed
up and drop an when to go into the next thing. I think that’s how you’re supposed to do it.
Dubcnn: I’ve talked with both Jumbo and Vurs on this one. I’m curious if you know when
that new Lifesavas album going to drop?.
First of all when it’s going to drop I don’t even have a crystal ball.
Dubcnn: Well I talked with Jumbo and Vurs earlier and Jumbo wasn’t even sure but he
was like maybe early 2010. Plus, Vurs was also thinking early 2010.
Okay that’s good to know.
Dubcnn: Now he didn’t lock that in yet, but you know LOL.
Yeah by early 2010 that’d be a good look for us. I mean I think we’d have something
for early 2010.
Dubcnn: I remember Jumbo talking about breaking the next project down to just
hungry beats and rhymes.
Well because that’s the kind of music we came up listing to. We were into the Native
Tongues and Boot Camp Click, D.I T.C aka digging in the crates crew as well as Dre and
King-T, Souls of Mischief, you know west coast stuff. But you know I think again the time
that we came up in the game music was changing. The last album being a concept album was
an idea being kicked around for some time and the way things came together it just seemed
natural. I could go into a whole spiel about Gutterfly as to how every thing ties together,
and the whole like other meaning, but that’s a whole other interview. It’s not just a
concept record; it’s really genius how they did some of that stuff. It’s not that we
wanted to get away from that (classic Boo-Bap). We just wanted people to know that we’re
just some straight ahead hip-hop dudes. We still like the banging beats and raps talking
about how much more doper we are then you and lyrically murdering people you know “my
magnum is a microphone murdering emcees”. It’s just something that they feel we still
need to go hard on before our wick completely burns up in this game. It’s like yeah we
need to go there to that Boom-Bap rap and I’m looking forward to it. The beats that I’ve
heard from Jumbo that Vurs has played me are really tight. They shone interest in a couple
of my beats. I like were they’re heads are out. I heard a vurs from each of them recently
that’s on the up in coming Libretto album and it’s ridiculous.........people listen to
me....I don’t know if this is any indication of what they’re doing on this record, I don’t
know if they’re trying to do something else. But too each of them it’s one of the best
verses I’ve heard from both of them ever. I think it was because they were able to step
back and it’s a little less pressure because it not a LifeSavas project. They were like
I’m just going to come in here and bust. Which I think as artists an I do this my self.
We are very hard on our selves, LifeSavas in particular, we really are our own worst
critics and that’s why it takes stuff a little longer to come out. We’re perfectionists.
Dubcnn: That’s not necessarily a bad thing at all.
No it’s not. But also one thing about becoming an artist....and I think we are really
figuring this out now.......that part of being a artist is about letting go an really
being able to put your trust in the music in your art and not necessarily to take your
particular ear an your criticism to heart so much. You know you’ll never be as dope as
the person you immolate. Sometimes you need the people to judge. I think we’re doing
that sooner now. We’re allowing the people to start being the judge a little more.
Rather then being like we’re perfectly content with every little second of this body of
music and we can put it out now. Not until recently have I even got the feeling of
wanting to play my stuff for people, I wasn’t even ready to play it because maybe I
didn’t finish up a beat the exact way I wanted to. They probably like it better then
I do. Well they’re the ones who're going to potentially buy it an play it for they’re
friends not me, so lets do it. That’s how you can benefit from the whole internet
downloading thing. The fact that you can give away music it helps me, I’m not going to
speak for every body but it helps me let go. I’m not making any money off this shit
anyway. I might as well just give it away if they don’t like it then what ever I wont
put that up again. It’s really good way to find out. Were other people just stay locked
up in their bedrooms there whole life. It was probably a lot of undiscovered talent out
there before. Now you can put it on my space an get 8,000 hits if you play your cards right.
Dubcnn: There are a few people out there that think the radio DJ's dominance of hip-hop
music has been a hindrance to the genre, what’s your view on that vantage point?
I mean its business. I lot of the cats I’ve just mentioned have all had to go there at
one time or another; shoot all those cats have had to do it. But we do it because we
love it, the older you get more money you make the more your loving it; cause you’ll
have that freedom to continue to do it. Its hard lately I know for a lot of people,
cause the money isn’t really there like it used to be for a lot of people. So I don’t
know. I think from another way to look at it to is, if your not that type of a cat,
like a radio type of a dude and your asked to come and do that an provide your skills
an what you do for a radio station because of every thing leading up to that not
necessarily on a mainstream platform that’s really dope; people giving you props
for what you do its like you might as well do it its going to a give you an edge
in the game, another style to come with. Mainstream and underground if we’re breaking
it down like that I think its good to have knowledge of both sides, its like anything
you can’t be too locked into it man. I think doing radio even though these days you have
to play music you don’t love. But to have that experience of being on the radio, and just
broadcasting what you do to this large number of people yeah I think you should do it,
unless your completely selling your soul I think its a good look.
Dubcnn: Okay, can you talk a little bit about “Shine language” for a minute?
Yeah Shine Language was originally my publishing under ASCAP. From there it
just kind of grew, obviously I make a lot of beats that don’t make the Lifesavas
albums or just don’t even start out sounding like any anything; just me off on
some weird stuff. I just wanted to start like a production unit. I have my man
Arkitek that engineers my mix tapes on stuff and gives a lot of creative in put
on the stuff I do an he makes beats of his own, mix tapes of his own he’s a dope
DJ in his own right. So it just seemed liked a good idea to start this unit.
Having the brand sign language has given me a little more reason to be productive.
We started giving stickers out and it kind of blow up I think people kind of like
the an the logo. Then it was like oh, lets start cranking more stuff out, lets turn
it into label. So we put out the first couple of mix-tapes Today’s Good News volume
one and two under Sign Language and then I’ve had the imprint on a couple of other
things I’ve done. But now I’m getting ready to release 2 more mix-tapes that should
be out; well actually one just came out digitally and another one will be coming out
in about a month. Also I’m working on a number of projects with other emcees and
Arkiteks beats. I’ve got another song project with Diamond D.,a kind of throw back
deal with some cats that I came up with;this dude Jake One that used to be in
Artifacts and his other group Slow Suicide Stimulus they’re some cats I’ve come up
with as well as Jumbo,Vurs an Bretto also some artists from around here. So look for
some big things from Sign Language.
Dubcnn: I asked both Jumbo and Vurs this question. It’s more politics than hip-hop.
It concerns our first black President and how it affected them. So, from your perspective
how did it make you feel.
I’m fucken pissed! Let me tell you something about that there brother! Honestly,
politically dud,e I’m pretty much head in the clouds. I’m really not into all that.
But it’s like people are finally starting to figure this shit out. Obviously I’m a
white dude, but my best friend growing up was black. I was basically raised in a black
household for a good part of my life. That’s a big part of my musical back ground. They
were always listening to some soul music of some kind. I remember hearing lots of Loose
Ends and Cameo. When other white kids where listening to New Kids on the Block, I was
listen to RJ’s Latest Arrival (Shackles 1987) or something. Growing up like that and
almost having a real blindness to it, obviously I know there’s racism. But being a white
dude I would never feel it. Once in a while I would like notice it. When I would go to
family members when they weren’t totally into me and I would feel this tension. But never
did I realize how messed up shit still really was until I started touring with Jumbo and
Vurs. I was just as much an ignorant jackass as these other people because I was blind to
it. I mean just seeing this crazy amount of prejudice in traveling. I remember we were
traveling to Canada and the dude let me go through security; they were right behind me;
maybe it wasn’t plain as day that they were traveling with me, but it should’ve been pretty
obvious. He let’s me go through, then tells Jumbo and Vurs they have go through a security
search. So I’m like do I have to go too? and he’s like, ‘are you traveling with them?’ I’m
like yes, and he was literally like disgusted and in a derogatory voice “yeah go with them
then”. It was so blatant, dog it was ridiculous and there’s a million stories like that.
Over the years, and it wasn’t like I thought we were living in one big happy world before
that, but to see that it was that freakin bad. Then we'd go into small cities that are
believe it or not whiter the Portland, Oregon. To see how people react if we’re not at
a venue were people are coming to see us, or a gas station. I’ve heard people yell crazy
shit to them. It really opened my eyes. So to now see a black man become President.
Dubcnn: Wow that’s an unusual perspective. It sounds like you unfortunately walk in
their shoes from the outside looking in.
Well not necessarily in their shoes, but there’s a whole other type of discrimination
that goes against me, sometimes from either side. But for LifeSavas the bond between us,
it’s bigger than us, but finally they budge.; Barack Obama has created a movement.
Dubcnn: Man that could be a whole other interview right there. But let’s move on.
We lost one of the original b-boy’s, Michael Jackson, this past June-25th, from a DJ's
perspective how did Mike’s death effect you?
I remember around the same time that the whole hip-hop thing hit like I told you
earlier were it just changed for me. It was probably the same year Thriller came out
like 83 or afterwards. I remember it was a battle between being a b-boy or being more
like Michael Jackson. Now as a chunky white dude from the N.E.P. (Northeast Portland)
I could be that much like em, but I definitely through glitter on a work glove one time.
My moms would never buy the zipper pants or the jacket.
Dubcnn: Wow the secret life of DJ Shines LOL!
Yeah I can remember making a deal with my parents to get Thriller. Looking back it
was a crazy roller-coaster ride because I loved em so much. Yes he was a different kind
of cat, but look what he gave to the world. I realize what a lost to music because of
just being an icon and representing music as a whole he was so important. He was the
most recognizable figure in history. I mean aside from Jesus is there any body more
well known then Michael Jackson?. All the negative media?, I don’t know but he was never
found guilty so I going to treat him like he’s innocent. I want to celebrate what he left,
which is an amazing musical past that has paved the way for so many things. Mike was the
illest.......it wasn’t Biggie Smalls.....it was Michael Jackson!
Dubcnn: And with that, is there anybody you want to shout out to, man?
Man obviously shout too Misfit Massive Crew, Jumbo, Vursatyl, Libretto, Sy the Brown
Hornet, Wolverine, Fix Crew, Dundiggy, Kez, Ronin Rock, Ohmega Watts, my Live an Direct
Crew, Big Nature, Conrad, Colton, Cris, the whole staff Starchile the host, Slim Kid
Shreck....you know the deal!......503 baby!....and big up to Dubcnn!
Dubcnn: Shines, thank you so much for your time!
Thank you!
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