2007) | Interview By: Eddie
Dubcnn recently connected with N.O.R.E. to discuss his new album “Noreality,”
which is in stores now. In this exclusive interview, we go into detail about the
“Noreality” album, as well as his upcoming “Global Warming” project, which should
be hitting stores in February of 2008. We also speak about the West Coast, his
recent collaboration with Kurupt, and his plans for recording with Crooked I.
Read on to find out about all of these topics and much more.
ever, you can read and listen to this exclusive interview and we urge you to leave
feedback on our forums or email them to email@example.com.
Interview was done in September 2007
Asked By: Eddie
N.O.R.E. Gave Dubcnn A Shoutout! Check That Here
Full Audio Interview Here
What’s up, we’re here with N.O.R.E. You’ve got the album out now, “Noreality.”
This album has seen a lot of title changes, so why did you decide to stick with
It’s actually not a title change.
I actually came in and started recording the album. The album first and foremost
was called “Global Warming: 11368.” What it was, was I realized that I made a
lot of records – I did like four records a day. Sometimes you do an album, and
you use 14 and you throw the rest away.
So me, I sat
down and I said “You know what? [I’ll] separate the albums.” I had four major
producers [meet with me.] I had Cool & Dre, Scott Storch, Pharrell, and then
I had Swizz Beatz. So, I wanted to make one album real hardcore, because you know
I just did the reggaeton thing. What I really wanted to do was go back to my hardcore
roots and say, “You know what, let’s do the hardcore shit.” Then I’m gonna turn
around and give you more. I’m gonna give you crazy singles, and I’m also gonna
give you some more hardcore shit.
We’re gonna drop an
album in December, January, or February that’s gonna be entitled “Global Warming.”
That’s the original album that I made. I kept recording because I figured, “You
know what, this is my first [time] independent, so why not go independent independent
and do two albums?”
Dubcnn: So what can we expect
from the sound of “Noreality?” You said it was going to be all hardcore hip-hop.
Tell us a little bit more about that…
basically what it is man. I really sat down [and] wanted to get back to the “N.O.R.E.”
album, from what you love me for. Then I also wanted to let you know that I still
have great relationships with great, big producers. One of the number one producers
out there, Swizz Beatz, he came in, he wanted to [get in on] this independent
culture. So he lent his helping hand, came in, did the beat, [and the single]
is on the radio, blazin, it’s going crazy in the streets.
Is there going to be any reggaeton on this album at all?
not *laughs*. I’m gonna continue to do reggaeton through my man Big Nado, but
other than that, I’m gonna chill with the reggaeton for a little while.
What can expect from the album lyrically? What type of topics are you going to
be covering on here?
I’ve got a song called “Drink
Champ.” Of course, that’s absolutely, positively the truth. I fuck with every
crew from G-Unit, to Murder Inc, to Terror Squad, to The LOX, to whoever - I’ve
[drank] with everybody. I can drink everybody under the table. I’ve got a song
on there called “Pop A Pill,” [and] I’ve got a song on there called “Cocaine Cowboys.”
[The album’s] about different topics, and I’m just going in and showing my artistic,
Dubcnn: You mentioned you had
Cool & Dre, Swizz Beatz, and Scott Storch producing on the album. What would
you say was your favorite collaboration on this album with a producer?
favorite collaboration as of right now? Me and Pharrell went back in, and we’re
doing it over. So as of right now, [my favorite collaboration is with] me, T-Pain,
and Scott Storch. That’s going on the “Global Warming” album. My favorite collaboration
from this album is with a producer named Tony Heath, and it’s called “Throw ‘Em
Under The Bus.” It was me, Jadakiss, and Kurupt. Then I’ve got a second favorite.
My second favorite is “Sour Diesel,” the producer is [Dame] Grease, and [it features]
Dubcnn: For “Throw ‘Em Under The Bus,”
did you guys all get in the studio together to record that one?
not. I tried to get in the studio with Jada, [and] I tried to get in the studio
with Kurupt. Me, I love to record in Miami – I rarely go to New York [and] I rarely
go to LA. If I had a choice, I would rather go to Miami. So, I couldn’t [get]
them to Miami, so I sent Jadakiss the record, and he did it in Yonkers. I sent
Kurupt the record, he did his in LA. They sent back the record, and it’s a smash!
So you’ve got Kurupt on this album, and I know you did something with The Game
That’s on the other [album.]
Who else are you feeling from the West Coast right now?
feel everything West Coast man. At the end of the day, I used to be so nervous
of the West Coast, especially after the thing that happened with Biggie. You know,
I was just thrown off. But when I went to the West Coast and I spent a lot of
time on the West Coast…I feel the Yay Area, my boy E-40, ya dig? And you know,
I really, really, really like LA. I really like seeing artists.
West Coast and the East Coast usually [weren’t] rockin’ together, and with the
South taking over, it opened up the doors for New York artists to work more with
some West Coast artists. And I’m down for it! I’m down to be down with the West,
and I’m sure that the West is down to get down with me. They know I’m a real person,
[and] they know I’m not fake.
Dubcnn: Do you have
any more collaborations coming up in the future with West Coast artists?
I! I’m looking to do a track with Crooked I. I’m looking to do a track with a
couple more West Coast rappers, but right now that’s who I’ve really got my eye
on – Crooked I.
Dubcnn: That sounds great, I’m
looking forward to hearing that one! You’re on an independent label now, but before
you were over at Def Jam. It seems like moving to an indy label is becoming a
popular trend among established artists, so are you happier to be independent?
is my first time going independent. I’ve had 50/50 joint ventures, meaning 50/50
profit splits. But this right here, it’s really all independent. Even when I had
the 50/50 profit split joint ventures, the label always had their own [people
for] radio, marketing, [and] video promotion. This is the first time we’re doing
it all fully on my own. All independent. I hire outside people who work radio,
people who work press. This is my first opportunity to make a whole lot of money
off of me, as opposed to the label making a whole lot of money over me. Right
now, the radio and video are playing, strictly because of us.
You had another album for Def Jam recorded called “One Fan A Day.” Is that ever
going to see the light of day?
It’s not going to come
out. They got it in their vault, and they were actually going to release it, but
I [changed] that by doing a mixtape with Green Lantern called “Cocaine On Steroids.”
If you want “One Fan A Day” go get “Cocaine on Steroids” and go get me and [DJ]
Big Mike’s “King Of Ignorance.” You’ll get the “One Fan A Day” album between those
I definitely don’t have beef with Jay, Jay
is good, Peedi Crakk is good. Tru Life is with me, I’m also cool with Kanye West.
I definitely don’t have no beef with Jay.
What are your plans after this album? You’ve got the other album coming out in
February, but are you doing any other projects in the meantime?
man. We’re sitting down, me and Capone, and we’re gonna work on an album. We’re
gonna work with my boy J-Ru$$, he’s on the single with me and Swizz Beatz, called
“Set It Off.” He’s getting a buzz right now, so we’re gonna do whatever. That’s
my plans. I’m really trying to be a CEO this year.
That sounds real exciting. Is there anything else you want to say to everyone
I just want to tell everybody to please
get that “Noreality” album [in stores now.] It’s fully independent, [so] support
the artist man! I got love for the West Coast, so you’ve got love. Go out there
and get it, from your boy N.O.R.E.
N.O.R.E. Gave Dubcnn A Shoutout! Check That Here
Full Audio Interview Here