SHAWTY REDD (December 2007) | Interview By: Nima|
Dubcnn linked up with rising producer Shawty Redd from Atlanta. In this
interview, the "dope boy beat man" tells us how he went from working with
Young Jeezy on the "Thug Motivation" albums to hooking up with Snoop Dogg
through Daz to produce "Sensual Seduction" for him. We also talk about his new
single "Drifter" off his debut solo album "Jekyll & Hyde" which will be
dropping through Universal/Motown in 2008.
As ever, you can read or listen to this exclusive interview below and we urge you to leave
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Interview was done in December 2007
Shawty Redd Gave Dubcnn A Shoutout! Check That
Full Audio Interview
Shawty Redd -
Drifter (ft. Big Gipp)
Dubcnn: We're right here with Shawty Redd from Atlanta, how you doing man?
I'm doing alright, what's up with yourself?
Dubcnn: I'm good man. You're the man behind Snoop's new single "Sexual
Eruption", but for those who don't know you, go ahead and introduce yourself
to everybody out there.
Basically, I'm Shawty Redd, I've been working with a lot of southern artists
like Young Jeezy, Gucci Mane, a lot of Atlanta talent. I just recently linked
up with Snoop to do this Sexual Eruption or Sensual Seduction track, so we
just doing some real big thangs right now, waiting for the single to do what
Dubcnn: How long have you been actively producing?
Man, I been producing since I was 15! My first artist was Drama, I did that
whole album when I was like 17, so I've been doing my thang for a long time.
Dubcnn: Who would you say are your influences when it comes to making
Right now, everybody. Everybody is influencing me, I like good music, whatever
is good I listen to.
Dubcnn: I heard you refer to yourself as making Dope Boy Music?
*laughs* Yeah, that's all I was producing at the time, the D-Boys, so I called
myself the dope boys beat man. That's what kept me in the game when the major
labels wasn't messing with me, the trap boys was messing with me, so they
really put me in the position I'm at right now, cause they kept me working.
Dubcnn: But you don't only make beats, you also rap and sing is that right?
I wouldn't really call it singing, I do some harmonizing, like Bone Thugs &
Harmony do. I'm not a singer, I just harmonize, that's all.
Dubcnn: Cause I heard your new single "Drifter", and I heard you sing. It
kind of reminded me of the Snoop song too, the structure of it.
Yeah, that song "Drifter" was actually first! Snoop heard "Drifter", and he
wanted to buy that song! I told him he could get on it, but I could make him
one as well. So what I did was, I made Snoop a song just like "Drifter".
Dubcnn: How did the connection with Snoop happen and how did he approach
you about getting "Sexual Eruption" from you?
Basically, me and Daz from D.P.G., that's my big homie, that's my dude. At the
time, Snoop was doing a lot of touring, and Daz told me Snoop really wanted to
get with me, and when he came to Atlanta he hit me up. I just couldn't make it
to the studio that one day, so I haven't actually met Snoop yet, but we
conversate on the phone as much as can, thanks to Daz.
Dubcnn: How do you like the way it came out?
It shocked me! I didn't know he was going to take the whole song like it was.
He called me back and told me "I'm gonna auto-tune it up!" I never played with
the auto-tune, I was familiar with it cause of what T-Pain did, but I just
felt like when he sent it back to me it was totally different than what Snoop
normally does. He said that for this album he wanted to be different, and
that's why he picked me to make the first single.
Dubcnn: So you actually had that song with the vocals and he re-did it with
Yeah, Snoop was at one studio in Atlanta, and I was at my studio, I couldn't
make it out there in time, and about a hour went by, I recorded a song and
sent the song to Snoop, and by the time I sent it to him he was on his way
back to L.A. so he said "I'ma record it as soon as I get to L.A." Once he
recorded it, he sent it back to me the same night and I was playing it in the
Dubcnn: What you think of the video?
Oh the video is sick, cause I'm a huge Prince fan! I think the direction he
took with it was funny, he took it back to the Prince, the Superfly days, it
was a good look to me.
Dubcnn: You really got your name out there with Young Jeezy's album, how
did you first get together with Jeezy?
I mean me and Jeezy been together so long... Me and Jeezy been together for
years man, I can't even say! That's big bro, we been doing this music for
years, just grinding it out. He was my homeboy first, and then when he started
taking the music seriously, I was always there and jumped on it.
Dubcnn: How would you describe your chemistry with Jeezy in the studio?
The chemistry is so sick, cause we grew together. Everytime I bought some new
equipment, he was always the first to rap on the track that I made. He knows
my drum patterns and which direction I wanna go, so it's nice.
Dubcnn: Can we expect to hear you on future Jeezy projects as well?
To tell you the truth, right now he's working on his album, and he wants me to
do some tracks, but I haven't done any yet. *laughs* I'm just lounging right
now, I'm taking a break!
Dubcnn: Who else have you been working with, I know you've been supplying a
lot southern artists with production.
Like I said I did the Gucci Mane, so we got the new Gucci Mane album in stores
right now, "Back To The Trap House", I did one track on there called "Stash
House", and right now I've been doing so much stuff I couldn't tell you.
Dubcnn: How would you describe your sound, cause one thing I've noticed
about you is that you have a lot of different styles.
I mean, I wouldn't put myself in a category. As long as it's good music it's
good music. I try to give it a 110% at what I do, and I always try to beat
myself. Whatever I've done last year, I try to beat that. Or whatever the fans
think is the hottest track, I try to beat that, so I'm always battling myself.
Dubcnn: It seems like your beats are hood but at the same time you're not
afraid to try some pop.
Yeah! I just like good music man, so whatever I feel like at the time,
whatever comes out, however my hand touches the keyboard, that's how it's
Dubcnn: Your new single "Drifter" for instance, I'd like to hear the
background story on that.
Basically, I hang out in the strip club, I'm a strip club dude, and at the
time my car was in the shop getting painted, and I ain't have no
transportation. I really wanted to go to the strip club, and I couldn't figure
out how to get the strip club to the house, so I just went into my own little
world, started drifting, and I started recording the song, like "I'm a
drifter, searching the world..." That's how the whole song came about.
Dubcnn: How did you reach out to Big Gipp to get on there?
Aw, Big Gipp, at the time I was working on my mixtape, and Gipp just happened
to come to the studio, and I was like "Man, that would be perfect to put Gipp
on this type of song, cause he be drifting himself!" He's my homeboy, so he
just jumped on the record, and actually it was just for a mixtape, and what
happened was, it leaked out, and people started playing it on the radio, and
just took off.
Dubcnn: Can we expect a video for that song?
As soon as my leg gets better we're going to shoot the video, cause the label
is really asking for me to shoot the video right now! *laughs*
Dubcnn: What's going on with your leg?
Me and my brother were in a car accident, and I broke my leg... I got about 6
more weeks and I'll be back at it!
Dubcnn: So you have an album coming out, "Jekyll & Hyde" is that correct?
Yes sir, my debut album! Universal/Motown, and I'm working on it as we speak!
Dubcnn: What can we expect from that album?
It's Jekyll & Hyde, you got a whole bunch of sides. I got songs for everybody
on this album, it's not just a hood street album, I done went pop, I done went
East Coast, I done went West Coast. I'm coming out as a rapper/producer,
that's the whole concept, I'm trying to have something for everybody.
Dubcnn: Which artists will you be collaborating with on there?
To tell you the truth, right now it's a majority of me, but you know the big
homie Snoop is gonna be on there. I'm not going to mention a lot of names,
cause I'm still trying to make sure that my peoples, my friends, get on the
Dubcnn: Which artists would you like to see yourself working with in
future, anybody specific?
I'm really trying to get Kanye on the album, but the situation happened with
his mom, so I just sitting back right now. Kanye, Common and Lupe Fiasco. I'm
really trying to get with them as we speak.
Dubcnn: You also worked with Daz on that "Make It Rain" movie that he did
I've been messing with Daz on that movie for a long time, but I'll be helping
him more with the soundtrack than with the movie actually.
Dubcnn: Before we get out of here, is there anything else you'd like to let
everybody out there know?
I just want everybody to watch out for the album that's coming, '08, Jekyll &
Hyde project, Beat Bangerz is the clique and I want to thank all the DJ's out
there that support Shawty Redd.
Shawty Redd Gave Dubcnn A Shoutout! Check That
Full Audio Interview