Author Topic: Exclusive Interview With Wendy Day Of Rap Coalition (Cash Money / Eminem etc)  (Read 135 times)

Rud

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Exclusive Interview With Wendy Day Of Rap Coalition - July 12, 2008 By : Rud



Dubcnn recently sad down with a legend in the music industry, Wendy Day. She has been a part of some of Hip Hop's biggest deals such as Cash Money Records head turning deal with Universal and brokering Eminem's deal with Aftermath.

Her knowledge of the independent game is on full display in this interview as she explains how she has helped lay the foundation for many underground heavyweights, how technology has given new opportunities for artists and why it's important for the artists and label that hire her to let her do her thing.

Exclusive Interview With Wendy Day (July 2008)

Drop your feedback on this interview on our forums and ensure you keep checking dubcnn for the latest news and interviews from our talented team of writers and contributors.

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KURUPTION-81

Cool interview was pretty interesting, especially hearing about the deals she was involved in.

Judging by the last comment im guessing she kept messing around the interview time lol.

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smegma

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Now that's an interesting interview!
 

Dome

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Dre-Day

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yeah she hit the nail on the head  :)

Quote
Dubcnn: Thank you for taking a few minutes of your time. I wanted to kind of get right into it because I know you just came in from out of town. I wanted to ask you, in terms of music nowadays….the digital age, how does it benefit artists both on the major and independent side of things in your opinion?

Um, on the independent side, and I’m going to start with the independent side because that’s my preference. On the independent side the way that the digital revolution has benefited artists….first of all it’s made it cheaper to record music, substantially cheaper. In today’s economy pretty much anybody that wants to be a recording artist is able to make their own music in their home, upload it to their computer and get it on the net almost instantaneously. And that is something that we didn’t have even a short five or ten years ago. So I think that the accessibility of the internet allows people to get their music out there quickly, its cheaper to make it and its even easier to market it.

Back in the day you had to sort of go out there on what they call the Chitlin Circuit where you went from town to town, city to city to market and promote. And although you still kinda have to do that if you take this seriously, somebody who is not quite as serious can sit in their house and pretty much never leave and make the music, market the music and get it out there to the public.


Dubcnn: Gotcha. On the Power Moves tab on your wendyday.com site you made the comment, “Why just put out a record when you can build and empire?” Do you think that that’s the major fault with emcees, they don’t have the long term goals in mind when they start?

Well, yes and no. I think a lot of people don’t have the long term vision but there’s also a lot of artists that just don’t have business sense. I’m not so naïve to think that every rapper can start their own record label because it takes a certain skill set to be able to market and promote as well as raise the money to start a record label. So I don’t want to be naïve in my thinking and say that ‘gee, every rapper should put out their own record.’ But the ones that have the ability should definitely do that. The days are over when you send a demo to a record label, they listen to it they love you and they sign you and you get a really good deal and you become a star.


Dubcnn: Now, kind of along those same lines when you said that not all emcees are cut out to be…have that business savvy you have a saying that “Team + Grind = Success”. Does that kind of go into what you meant by that statement?

Exactly. That’s exactly what I mean by that statement. People that don’t have the business savvy should find people that do. When I say ‘find people that do’ I don’t mean your ‘boys’ or your cousin or your best friend’s dog’s brother’s sister. It means find the best person for that job and whatever that job entails find a person to fulfill that need within your area and make it happen for yourself.
^^Dr.Dre, Kam etc. this is for you  ;)