Detox to be promoted by Mafia Wars video game

[dameons]

 Social gaming giant Zynga Inc. has announced its first ever musical partnership with producer Dr. Dre, to promote his highly anticipated album, Detox.

Starting today, Zynga will start promoting Dr. Dre's album Detox to their 200 million plus users, through the popular social networking game Mafia Wars.

Mafia Wars will feature Dr. Dre inspired game experience with music content and limited edition virtual goods within a portion of the game titled "Hustlin' wit Dre."

Fans can collect Dr. Dre themed cars, headphones an weapons. Additionally Dr. Dre will deliver messages only available within the Mafia Wars game.

“We felt it was a perfect fit for Dre to be the first musical experience for the millions of Mafia Wars players to enjoy while gaming,” Interscope's CEO Jimmy Iovine told AllHipHop.com in a statement. “We’re always looking for innovative and interesting ways for fans to discover great music and with an artist of Dre’s cultural significance we really wanted something special that’s never been done before,” said Jimmy Iovine, Chairman, Interscope Geffen A&M Records. “We felt it was a perfect fit for Dre to be the first musical experience for the millions of Mafia Wars players to enjoy while gaming.”

The official partnership with Dr. Dre comes on the heels of a promotion with one of Dre's discoveries, superstar rapper Snoop Dogg. In August, Snoop Dogg and Zynga blew up a 4-ton armored truck, to mark Mafia Wars reaching 10 million visitors in two weeks.

“Dre is a cultural icon that has inspired generations of music lovers,” said Mark Pincus, CEO and founder of Zynga. “We're huge music fans at Zynga and we know the players within Mafia Wars will love the chance to discover incredible music content while playing with their friends.”

[Dre-Day]

$$$

[dameons]

It's a shame dre thinks he has to resort to this to sell records .....let the music speak for itself , faggot .

[Mista Rosa]

"If they ask you why i did it, i did it for the dolla bill ooooooooh weeee yes i did yes i did"

[m-b]

Dre must be loaded

[.:Hercy Buggz:.]

thats a very good move!! gotta start thinking of something else if you dont want to make music anymore good for Andre , you kids will learn that life is bigger than music!

[snoop]

good way to promote - smart move.

[Gamestarr]

We will see Detox promotion everywhere..

Even McDonalds gonna serve the McDetox very soon!

[Triple OG Rapsodie]

We will see Detox promotion everywhere..

except no music 

smh at all this hype and promotion when all we've gotten is one single. He should be flooding the market with Dre-related music.

[K.Dub]

I hate that game, like all other facebook apps.

[Layeth THe Smacketh Down]

It's a shame dre thinks he has to resort to this to sell records .....let the music speak for itself , faggot .

Yeah it's a shame that Dre wants to promote his record.  Why waste time promoting something you've spend years and millions of dollars creating.  Only fags promote their music and try to get people to buy it.

[dubsmith_nz]

Still waiting for that Aftermath Cognac. I reckon "detox" would be the illest name for a spirit though

[Darkwing Duck (The Reincarnation)]

good marketing.

Mafia Wars is legitimate as an everyday-thing for a majortiy of the new generation - and of course, thats the market for every succes-seeking business in the 2k.

[I_ThePope_I]

On the Mafia Wars fan page it says Detox is comin' out early 2011. Is this official word from Interscope?

[HighEyeCue]

On the Mafia Wars fan page it says Detox is comin' out early 2011. Is this official word from Interscope?

supposedly in February, no official date yet though