I Just Can't Stand The Changes...

[Suga Foot]

Dr. Dre's last album was the last thing that excited me in hip hop.

[Now_Im_Not_Banned]

the music industry is a business.  the primary goal of a business is to earn a profit.  If u make the most wonderful product in the world, and sell it at a very cheap price, but no one really wants to buy it, then it doesn't matter how wonderful the product is.  For example, in this day in age, say I produced the most amazing vcr ever with tons of options and features, and I made it with very low costs, so I could afford to sell it for really cheap.  I still would not be making much money and selling much because vcr's are out and dvd's are in.  Who the hell would buy a  vcr nowadays, when dvd is the much better way to go.  That is why westcoast artists don't hardly get any promotion, and companies like def jam seem like they r screwing over their artists, such as warren G.  The exec's of these labels know that the type of rap music the westcoast makes is not popular now, the consumers don't want to hear it.  So why should they spend hella money on promotion for these artists?  It is a bad business move to do this.  I explained this before in a death row thread on why I thought crooked I won't drop.  Then this moron named Ready wanted to know what money has to do with promotion.  It takes promotion to sell products, but if the consumer does not want the product then it doesn't matter how much promotion u have, u still ain't gonna sell it cause the consumer doesn't want it.  Suge Knight is a very smart business man.  He didn't become filthy rich by having his head up his ass and only using intimidation to sell records.  He knows what the hell is going on.  He knows that the consumers in the rap market don't want to hear the type of music crooked I does.  This type of thing happens to every genre of music, and just about every product.  Think about how many types of music have died.  Its cause the market changes.  Remember in video games how 2-D fighters used to be all the rage, and there was tons of them on the market.  How many do u see now a days?  Remember when first person shooters had great single player games.  Now more of the focus is on multiplayer, and some don't even have a single player mode.  Sorry folks, but the type of music that we all love is dead and gone, unless you go to the underground.  Who knows, 10 years or so down the line, there may be a comeback.  Shit, transformers made a comeback, and so did He Man.  I bet u in 3 years, the only new rap that I am going to listen to will be underground, and that goes for a lot of you guys too.  I really feel sorry for artists such as E-A-Ski.  He has label difficulties, can't get any promotion, etc. but he is a talented artist, and he wants to be popular and sell hella records.  The only way he can do that is if he makes music like Nelly.  It is sad but true.  Money makes the world go round folx, and if u don't believe that then u better pass me whatever your smokin.  The exec's of the major labels don't give a shit about the artists music, they just want to make money.  The proof is in the pudding.  I think it is a safe assumption that 99.9% of us can say that WC's, Quik's, Warren G, Shade Sheist, and Bad Azz's latest albums were easily 10x better than Ja Rule's latest album.  Yet Ja Rule himself sold probably 4x as much as all those artists latest album sales combined.  My only fear is that the artists that I really like take the sell out route, or the retirement route rather than the underground route.  And one last thing, the only way for the rap music that we all enjoy to make a comeback is by spreading the word and telling your friends about it and making conversation.  If they haven't heard about that hot underground artist, then show them some songs, don't just talk about the popular music.  I do this a lot whenever I talk with people about rap.  I always show them the slept on stuff, cause the popular artists already get enough exposure.  Other people do the same on this board and bring up the underground but it seems like most of wcc sleeps on it.  Rodzilla does a great job of promoting the underground and his folx and I give him much props for that.  So if u got the attitude that u don't want to listen to the underground cause u can't relate with anybody to talk about it, then yes good rap will not see any popularity.  How do u think popularity comes about?  Look at eminem, look how long it took him to get popular.  So I say this to u guys:  don't bitch about the problem if u ain't gonna try and help solve it.  I try and do my part, by bringing up topics on hot not very heard of acts, BUYING ALBUMS, hooking up peeps with the hot underground heaters to give them a sample, and checking out recommendations given by peeps on here.  (such as that mixtape that Rodzilla put up, and u can d/l for FREE, yet the thread has only 10 or  so replies, but a thread on who is the worst westcoast rapper gets like 30 or so replies)

Brilliant post...Much props...