Does this billboard look racist to you?

[Trauma-san]

I personally don't see anything wrong with the billboard, it's promoting the new psp which will be all white instead of all black.

Sony's white PSP ad draws more fire
California Assemblyman Leland Yee says publisher "stoops to new low" with billboard; NAACP representative calls for ad to be pulled.
By Brendan Sinclair, GameSpot
Posted Jul 7, 2006 10:08 am PT
 
A Sony PSP ad promoting the new Ceramic White model of the system in the Netherlands is causing an international stir. Gaming Web sites and message boards have lit up with debate over the ad this week after a picture went up on digitalbattle.com, and now California Assemblyman Leland Yee and the San Jose/Silicon Valley chapter of the National Association for the Advancement of Colored People (NAACP) have made their feelings on the issue known.

In a statement titled "Sony stoops to new low with racially charged ad," Yee said he was "deeply disappointed" in the publisher's decision to run the ad, which features a white woman holding a black woman by the jaw in a threatening manner. Sony has said the ad, one in a series that features the white woman promoting the system in a variety of ways, was designed to show the contrast between the colors of the new and old PSPs, and has "no other message or purpose."

"Whether in the US or abroad, using differences in skin color to articulate the fact that your video game console now comes in white can be interpreted as insensitive at best and racist at worst," Yee said.

Rick Callender, president of the San Jose/Silicon Valley chapter of the NAACP, echoed Yee's displeasure.

"The days of blacks being portrayed in minstrel shows are long gone, and with good reason," Callender said. "The minstrel show was an awful chapter in history and this ad smacks of that age and time. It is even further unacceptable that some corporations still think it is ok to use racially charged media images. The latest Sony ad conjures up bad memories of when stereotypical and offensive images of people of color were accepted means of selling a product. Sony should immediately apologize and discontinue these archaic advertising tactics."

This is not the first time Yee has taken exception to actions in the gaming industry. He authored California's violent game restriction law (currently being challenged in the courts), and was among the first to call for a re-rating of Grand Theft Auto: San Andreas as a result of the Hot Coffee scandal.

[Ðøšïå]

no

[Jome]

Golly gosh, this is even worse than when Janet popped her titty out, I'm shocked. 

[7even]

It's far from hypocritically correct, that's for sure.

[Bigg $amo]

thats racism to the fullest..

[Now_Im_Not_Banned]

How is that racist? I think the people making a big deal out of this are more racist than the ad itself...Black people are dark, white people are light. The ad makes perfect sense, in no way are they degrading one of the portrayed races, these assholes are just being way too sensitive...Get over it, blacks and whites live in peace, it's not the 50's...

[ωεεźγ ғ]

Fuck No. I aint white for sure and i dont find that offensive. Some midaged attention wanting fagots might make a big deal about it cause they dont know they psp's used to come in black adn now they'll be in white. But kids like us who are upto date with our surroundings know whats really going on adn would disregard that as being racial

[Trauma-san]

It's far from hypocritically correct, that's for sure.

politically correct

[Black_Smoke]

dont see anythin wrong wit it,the white psp looks sick,wonder when they will release it in NA

[Now_Im_Not_Banned]

It's far from hypocritically correct, that's for sure.

politically correct

LMFAO. That was terrible...

[Don Jacob]

people need to stop being so god damn sensitive   we all know know the brown psp would whoop both of their asses anyway....

[WestCoasta]

Black people are dark, white people are light. The ad makes perfect sense

[ABN]

as a black person i´ve faced war worse things then some fucking ads lol. people need to focus on their own lifes instead, if you think it´s racist there´s no one forcing you to buy it so i don´t see what the big deal is.

[7even]

It's far from hypocritically correct, that's for sure.

politically correct

It's a pun. Politically correct is the normal term, I know that, lol. But, in my opinion, being politically correct is often hypocritical. Because you think something, but won't say it, because it wouldn't be politically correct. So, not saying what you think and pretending you don't think it, that's hypocritical. That the words sound similiar makes it a great pun. I love myself.

[LyRiCaL_G]

sony need to step its game up man! this ps3 imma cop better be worth the muthafuckin bread