KRS One & DJ Premier’s “Criminal Minded ’08 (Smirnoff SignatureMix)” video is now available on http://www.SmirnoffSignatureMixSeries.com. The video is directed by Rik Cordero and Nancy Mitchell of Three/21 Media.
The Smirnoff Signature Mix Series is a campaign pairing three acclaimed rappers with some serious beatmakers to create new versions of iconic hip-hop songs. Internationally renowned artists Common, Q-Tip, and KRS One joined musical forces with Just Blaze, Cool & Dre, and DJ Premier to re-imagine Common’s “The Light,” A Tribe Called Quest’s “Midnight,” and Boogie Down Productions’ seminal “Criminal Minded.”
If you haven’t heard the much buzzed about mixes yet, be sure to download KRS One and DJ Premier’s “Criminal Minded ’08 (Smirnoff Signature Mix),” Common and Just Blaze’s “The Light ’08 (It’s Love) (Smirnoff Signature Mix)” featuring vocals by Marsha Ambrosius and Bilal, and Q-Tip and Cool & Dre’s “Midnight ’08 (Smirnoff Signature Mix Series).” All three tracks are available for FREE download at http://www.SmirnoffSignatureMixSeries.com. Be sure to keep checking the site for exclusive updates. Remember to always Mix Well and Drink Responsibly.